Sushi... It seems that this word is known to every modern person who visits public catering establishments at least a couple of times a month.
Sushi is a traditional Japanese dish that is prepared on the basis of rice with the addition of certain seafood, depending on the purpose of the dish.
Surprisingly, for the first time, residents of South Asia, in particular, residents of India, Nepal and Pakistan, began to prepare such a delicacy. It was they who came up with the method by which fish was preserved by wrapping it in rice. The fish was first cut, thoroughly salted and wrapped in boiled rice. Then this whole mass was put under the press for a while, then covered with a lid. After such simple procedures, the fish retained its fairly pleasant taste throughout the year.
This recipe reached Japan around the 7th century AD. But sushi, which is similar to the current one, appeared around the 17th century. A little later, the Japanese came up with a trick - adding rice vinegar, which speeds up the process of marinating fish. But even this did not help prepare sushi quickly! It was only in the 19th century that Yohei Hanai began preparing sushi from raw fish. This is truly a huge breakthrough in Japanese cuisine.
In the 20th century, sushi bars began to open throughout Japan, where chefs prepared the dish literally in front of the visitors. Over time, sushi spread throughout the world and reached Russia. Russians quickly switched from pizza to sushi, and now, according to the latest surveys, more than 80% of the country's residents are inclined towards Japanese cuisine.
For us, as people who seek benefits everywhere, this data is very important. After all, it turns out that you can make good money on sushi delivery if you open not a sushi bar, but simply sushi delivery.
Russian entrepreneurs unusually quickly filled all cities with their sushi bars. But more and more often they are faced with requests from visitors to prepare delicacies “to take away”. And it’s not even that we don’t have good equipped public catering facilities. It’s just that most Russians live in a frantic pace, where work takes a lot of time, and if a tired person wants to eat something like that, then, of course, it will be easier and more convenient for him to open a ready-made box of food and have dinner at home.
Turning to the same survey, we see that more than half of lovers of Japanese delicacies prefer to eat at home. This means there is a need for sushi delivery to your home (work). Many sushi bars do not deliver ready-made dishes to your home. Some consider this business unprofitable, others that opening an extra vacancy for a driver is quite energy-consuming and unprofitable. After all, the business, in any case, must make a profit, and orders for delivery may come rarely, while the driver must be hired for a full working month and paid a decent salary. And you also need to buy and maintain a car... Let them continue to think like that! But you have a chance to become, if not the only one, then one of the first to deliver sushi to your home! And most importantly, such a business does not require huge investments.
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The main thing is to understand what the essence of our business idea is. You are not required to open a catering establishment that produces sushi and rolls. Your business is an intermediary between sushi producers and their consumers.
With your activity, you are killing two birds with one stone: you are helping sushi bars sell more goods, and helping consumers to eat at home, rather than in public catering.
First, we should study all the existing establishments in the city that serve sushi. Study the prices, talk with the management of the establishment about such an interesting cooperation. Try to explain that this option is very beneficial for their establishment. After all, they do not spend a single ruble on maintaining the driver and the car itself. In addition, with such an additional service as delivery, the circle of customers will constantly expand. This will cause both the catering business and your business to take off.
Having agreed with several establishments, you have practically secured your bread.
Now all you have to do is purchase the necessary equipment for the job. To start your own business in this area, you need a car, possibly a used one. The cost is 70-85 thousand rubles. It’s quite possible to fit in. A refrigerator must be installed in your car. Typically, portable refrigerators are used for such purposes. They are necessary especially in the hot season, when delivery can turn into a painful stand in traffic jams. Seafood spoils very quickly and, as a rule, gives off a terrible smell. Therefore, refrigeration equipment must be present in any case. The cost of a suitable refrigerator is 10-13 thousand rubles, depending on capacity. If you have agreed with 2-3 establishments, then you should not clutter half the salon with refrigeration equipment. The minimum volume is sufficient.
If you don’t know the city well, then a navigator is simply necessary in your case. The cost of such an “assistant” ranges from 4-7 thousand. The money is relatively small, but this device will help you significantly save time, plan your route in order to deliver the treats to the consumer as soon as possible.
In this material:
So, you are thinking about how to open a sushi delivery business, the business plan presented below will help you figure out this difficult matter. First of all, you should study the needs of people. For example, nowadays Japanese cuisine - sushi and rolls - is becoming increasingly popular. A business delivering these products can generate good income. It is necessary to understand all the subtleties. Arranging the delivery of ready-made meals to your home or office does not require large expenses. In order for your enterprise to function and make a profit, before opening it, you need to draw up a competent business plan. Making and delivering Japanese cuisine is not as simple as it might seem at first glance.
A business project must reflect the following aspects: an assessment of the organization’s competitiveness, an action plan for its opening, options for providing services, and conducting an advertising campaign. Sushi delivery is a new trend in the catering industry. Therefore, when opening such an enterprise in your city, you should know how much the population needs such services. Modern people do not always have time to visit cafes and restaurants, but the desire to try original dishes of foreign cuisine is present. The ideal option in this case is the delivery of ready-made meals. Many cafes refuse to provide such a service due to the need to constantly pay for the courier and car maintenance. Since people do not always use this service, additional costs become impractical.
By organizing sushi delivery, you can either collaborate with a restaurant or prepare the dishes yourself. If you decide to start delivering sushi and rolls of your own production, you will require significant financial expenses. However, such an enterprise can guarantee you a stable income. Particular attention should be paid to the quality and freshness of the products from which the dishes will be prepared, as well as the speed of delivery. Over time, you will be able to reach a new level by opening a network of similar establishments within the region. Such an enterprise will naturally bring even greater profits.
Another option is to partner with a restaurant or sushi bar. This option is suitable for those who do not have a large amount of money. To start your own business, you need to sign an agreement with the restaurant, purchase a car and a portable refrigerator. This business can be a step towards opening your own sushi bar.
How to start a sushi delivery? The business plan must reflect ways to resolve all organizational issues. The best option is to register the organization as an individual entrepreneur. In addition, its opening must be coordinated with the fire inspectorate and sanitary and epidemiological station. You can entrust these moments to a special agency, whose employees will go through all these steps for a fee.
Now you can move on to renting the premises, this will require about 25 thousand rubles. Be sure to sign a long-term lease agreement. When choosing a room for the administrative department and kitchen, take care of a good location. Although customers won't be visiting your establishment, location plays an important role. The office should be located in a place from which you can quickly get to any point in the city. The best option would be to open an office near main roads and highways.
In order to purchase all the necessary equipment and make repairs to the premises that meet all SES standards, you will need at least 100 thousand rubles. In terms of equipment, you will definitely need a rice cooker, thermoses and a refrigerator. You should not save on purchasing these products; they must have a long service life. The cost of purchasing kitchen utensils and equipment should also be included in the business plan. The most important part of setting up a food delivery business is purchasing a car. It will be more profitable to hire a courier with a personal car.
A portable refrigerator will be required when delivering food over long distances, especially in the summer. Employees will be required: a cook, an administrator, and a driver. On average, opening such a business in a small locality will require about 200 thousand rubles.
Sushi delivery is a popular service, but maintaining the functioning of the delivery service requires constant financial investments.
In particular, monthly payments to employees, purchase of fuel and lubricants and vehicle repairs are required. After a certain time, equipment may need to be replaced, since nothing can work forever. Products for preparing Japanese dishes are perishable, so you need to purchase them at least once every 2 days.
And finally, advertising costs. Not a single newly opened enterprise can do without it. It is important to present yourself correctly. An excellent option is to create your own website, as well as send advertising SMS messages. No less effective is placing colorful banners on city streets depicting mouth-watering Japanese cuisine. Information should be presented in a catchy and concise manner.
An important point is the speed of service provision. People don’t like to wait for a long time; if the courier arrives later than the stated time, it is unlikely that the person will use the services of your company again. The appearance of the staff is of great importance; the courier must look neat and be able to communicate friendly with customers.
You can also attract customers through various promotions. For example, give a gift for each order, provide free delivery when ordering products for a certain amount. If the delivery service is successfully developed, the costs will pay off in six months. Thus, the risks when opening such a business can be assessed as minimal.
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The popularity of Japanese cuisine is growing every day in all major cities of our country. The same situation is observed in other countries.
In America and Europe, almost every city has at least one Chinese or Japanese restaurant. And when you go to any large shopping center, you will probably find a sushi bar.
However, this niche has not yet been filled even in the most advanced and largest metropolitan areas. This means that this business is very profitable, especially if we are talking about such a direction as take-out sushi, the business plan of which will be presented in this article. But before we get started, let’s find out why the idea of opening such an establishment is still popular among entrepreneurs.
Take-out sushi is inextricably linked with a sushi bar and is one of its varieties. Therefore, in this article we will use these concepts as synonyms. Now let's move on to the main reasons:
1. Easy to prepare dishes, most of which are prepared very quickly.
2. Not quite ordinary ingredients for cooking. Of course, they are all sold in supermarkets, but few people want to buy them separately and make something out of them. It is better to immediately buy a ready-made delicacy. Moreover, such pleasure is inexpensive.
3. High profitability (due to high markups). The cost of the simplest sushi starts from 5 rubles. In sushi bars and Japanese restaurants they sell them for at least 40 rubles.
The peak of fashion for sushi bars came in the mid-2000s. Then the number of “Japanese” cafes, restaurants and sushi bars simply went off scale. However, despite the seeming oversaturation of the modern market, sushi restaurants are still popular, in demand and successfully compete with other establishments offering national cuisine.
Of course, most independent private bars have been ousted by powerful competitors - chain establishments. In some cities their number can exceed a hundred. Despite this, quite a lot of isolated points have survived, and all thanks to good service, good location and competent marketing strategies.
Japanese cuisine is so popular that some restaurants, due to high demand from customers, are forced to introduce corresponding dishes into their menus. True, these dishes cannot be considered truly Japanese, since most owners are not bothered by inviting a professional sushi chef to their staff.
The catering market also includes establishments with limited functionality. As a rule, they are located in shopping centers, and their main activity is take-out sushi. Even a novice entrepreneur can draw up a business plan for such an establishment. This is a very profitable business due to significant savings on staff salaries, rent, etc.
In terms of demand, Japanese cuisine can only be compared with Italian cuisine (pizza). Only a sushi bar will require less investment than a pizzeria. As mentioned above, Japanese cuisine consists mainly of cold snacks, so you can save a lot on equipment for preparing hot food.
Although these dishes may not be included in the menu at all. If you still need them, then at a minimum you will have to purchase cooking equipment (for example, a stove for miso soup) costing about $320-480.
A Japanese restaurant with 20-30 seats must be equipped with a rice cooker, a sushi case (a display case for storing dishes), thermoses for storing rice, a sushi making machine, dishes, refrigeration equipment, and special equipment. All this will cost $5000-6500.
Some entrepreneurs manage to get refrigeration equipment for free. Large suppliers, in particular those supplying restaurants with seafood, give their clients a similar bonus.
A sushi bar is the best choice in terms of profitable rent. It occupies a small area: a restaurant with 50 seats will require only 150 sq. m. m. There are also smaller establishments. For example, a sushi bar with 30 seats will take 100 sq. m. The main thing is that it is located in a place with high traffic, near transport interchanges and various enterprises. The absence of competitors will also be important.
This point must be included in any business plan for a Japanese restaurant. The number of employees can be determined by analyzing the number of potential clients, menus and other services that will be provided. Minimum staff – 5 people. The calculation is quite simple: a kitchen worker (he does cleaning, washing dishes and other unskilled work), 2-3 waiters and one cook.
If you don’t understand cash registers and accounting, you’ll have to hire another specialist. A varied menu will increase the attractiveness of the establishment, but will require several chefs. It will also be necessary to ensure the simultaneous functioning of a cold and hot kitchen. Therefore, it is necessary to hire at least two sushi chefs. There should be enough waiters for fast and high-quality service throughout the entire area of the establishment.
If you plan to deliver food or sell sushi to go, your business plan will need to be reworked and adjusted. After all, you will need two additional employees: an order manager and a courier. With a small budget, try to take on more functions yourself or distribute them among staff. The main thing is that this does not affect the good performance of their main duties.
When sushi bars were just starting out, their owners considered hiring a professional chef to be their main task. By any means necessary, they ensured that only masters from Japan themselves worked for them. The main reason was that other chefs could not adequately cope with the preparation of specific dishes.
Japanese dishes are very popular these days. There are not many young people in our country who have not at least tried sushi and rolls. It's fashionable, tasty, interesting. And people are happy to give up their usual dishes in favor of exotic Japanese food. Especially if it is possible to order it with delivery. And if there is high demand, supply must be ensured. You just need to find out how to start a sushi delivery business using the advice of practitioners and experts. Start studying this issue right now by reading our article.
The Japanese food delivery industry is still a fairly empty niche in which demand exceeds supply. There are quite a few establishments with a Japanese theme (and therefore cuisine) in every city. But there are still not enough companies offering such food with delivery. So this business has good prospects and every chance of prosperity.
A business such as sushi delivery requires mandatory registration with government agencies. The easiest way is to work as an individual entrepreneur. The legal registration procedure will not take much time. Submit documents, pay 800 rubles. - and in a week you are already officially an individual entrepreneur.
As far as paying taxes is concerned, the most advantageous form is the simplified form (STS). When completing documentation, you must indicate your type of activity. In your case, select “Supply of catering products”. It corresponds to code 55.52.
All legal issues can be entrusted to a competent person using the services of a lawyer. There are also companies on the market that specialize in business registration services. But this is an additional expense item.
Business organization is possible according to three scenarios.
Delivering someone else's food
Immediately visit establishments with Japanese cuisine and offer them delivery services. Those who have been working for a long time usually already have such partners or their own couriers. But it’s still worth clarifying. Pay special attention to establishments that have recently opened. It is likely that they have not yet established delivery.
This is the simplest organization option. Everything is extremely simple and comes down to mediation: we find several establishments that prepare Japanese food and enter into contracts with them for the supply of their culinary masterpieces. Then we simply accept applications and arrange delivery.
Homemade food delivery
This form of work is more troublesome. After all, you will need to rent a room, refurbish it to suit your needs, find good cooks, hire staff, etc. But the profit will also be more significant. And there are more prospects for development.
Takeaway
Additional service to existing production. To open a takeaway sushi business plan can be found on the Internet. Use other people's work as an example. Based on them, it will be easier to create your own.
Since it is not the clients who will come to you, but you who will come to them, the beauty and presentability of the premises are not essential. It is much more important to equip it in accordance with the requirements of Rospotrebnadzor. In general, about 20 thousand rubles will be needed for equipment and repairs of the premises.
A room with a bathroom of 30 square meters will be sufficient. Please note that you will have to constantly take out and load food. The ideal option is 1st floor. It should also have convenient access by transport. Such a room will cost from 25 to 50 thousand rubles. monthly (depending on real estate prices in your region).
To organize a business you will need to purchase the necessary set of equipment When making a list of what you need to open a sushi delivery business, first add refrigerators to it. Japanese food tends to spoil quickly, and without refrigeration, everything cooked will soon have to be thrown away. You will also have to keep the raw materials cold.
If your business is focused on food delivery, then your company will need transportation. What exactly it will be - a car, a scooter or maybe an ordinary bicycle - depends on the specific situation.
When choosing transport, take into account the volume of delivery: how much food will have to be transported per day. And estimate the distance your courier will have to travel. If a bicycle is enough for a small town, then in a metropolis you need something faster. To save money, you can take a used vehicle. Or hire a courier with your own vehicle.
The most important thing is purchasing equipment.
Table. Necessary equipment
Additionally you will need:
This will require additional investments of 10-15 thousand rubles.
Let's move on to assembling the team. Key figures in your business:
To begin with, it is enough to hire 2 people for each position. The salary level depends on the region. This can easily be found out by turning to popular sites for finding jobs and employees. Determine the average wage level and immediately include approximate costs in your sushi delivery business plan.
Chefs should be selected with special care. The success of the whole business depends on their skill. Look for people who know how to cook Japanese food not only tasty, but also quickly. The higher their productivity, the more they will be able to serve customers. Which means more profit.
Important qualities for managers and couriers are friendliness and politeness. To place orders among applicants, select educated girls with competent speech and pleasant voices. Politeness, composure, neatness and good knowledge of the city are important for a courier.
Since we are dealing with food, every employee must have a health certificate. Its cost is 2-2.5 thousand rubles. for each employee. The book must be renewed in a timely manner.
Fans of Japanese food are primarily young people under 40 years old. This is your target audience, around which you need to build your service and promotions. Therefore, promote yourself in places where they often visit.
First of all, on social networks. If you devote the proper time to this, social networks will become a constant source of customers. Be sure to create pages on the most popular networks, fill them with interesting materials and constantly add representatives of your target audience as friends.
At the same time, post ads with photos of ready-made dishes on local forums and free message boards. Before you open a sushi delivery, order advertising in transport, hire students to distribute leaflets and post advertisements around the city. Periodically resort to these promotion methods during the operation of the enterprise.
If you bought a car for delivery, you can place advertising on it (telephone number, company name, the words “sushi delivery”, etc.). Organize promotions for regular customers. Develop special offers for them (discounts, bonuses, holiday gifts) that will encourage these people to continue using your services.
In general, the list and scale of advertising events are determined by the budget you are willing to spend on it. If finances allow, order your own website. This will make it more convenient to post information, and it will also give you credibility in the eyes of your clients.
To gain trust and acquire regular customers, focus on 3 indicators in your work:
Let these points be constantly under your control. Carefully select suppliers of raw materials and check the freshness of everything they bring. 1-2 such mistakes will cost you your reputation and scare people away en masse.
Before we open a sushi delivery business, we will add initial expenses to the business plan. So, we found out that we will need about 100 thousand rubles for equipment. Let's calculate other necessary expenses at the start:
Table. Capital investments
Taking into account the costs of equipment, the initial cost is 400 thousand rubles. You can reduce costs by hiring a courier with your own transport, and accepting orders personally at first. In general, to organize such a business in a small town, 300 thousand rubles will be enough. For large cities you will need from 500 thousand rubles.
In 24 hours, a small enterprise with well-established work and a flow of customers fulfills from 30 to 40 orders. The average cost of one order is 500 rubles. When working in shifts, you can count on revenue in the region of 500,000 rubles.
The profitability of the sushi delivery business is 20%. The initial investment pays off in 1-1.5 years.
Register a business best as an LLC to simplify work with large suppliers and give the company credibility. Required codes OKVED: 55.30.— “Activities of restaurants and cafes”, 55.40. - “Bar activities”, 55.52. — “Supply of catering products.”
Other permissions
For preparation of a package of documents from scratch it will take several months and about $1,500.
A small bar of oriental cuisine should be opened in a crowded place. Rolls and pizza are great as a snack, so good locations are near universities and office centers.
Another profitable option is placement near parks and shopping and entertainment centers. These are the most “passable” places in both big and small cities.
Detailed requirements and conditions are described in SNiP 2.04.01-85 and SP 2.3.6.1079-01.
For a cafe, it is enough to rent 70 square meters. Of these, 40 are allocated for the guest room (designed for 10 tables), 20 for the kitchen, 10 for the bathroom. Renting a room in the central area of the city will cost $1000-1200 per month.
Investments in repairs and finishing are approximately $3,000. This includes interior design development, themed decoration, and sign creation.
What should you offer to reach the largest number of customers?
Good income comes from take-out and delivery dishes. To do this, you need a website with a full menu and your own delivery service.
To get started, one courier with a personal vehicle is enough.
All equipment is divided into several parts: machines for making sushi and pizza, standard kitchen equipment, furniture for the hall.
How much does it cost to fully equip a Japanese sushi bar? Within 18 thousand dollars.
The establishment itself must be served by at least eleven people. These are four waiters (working in shifts of two), four cooks, a bartender, an administrator (also takes delivery orders by phone), and a cleaning lady.
In addition, we need an operator to process online orders, a courier, and an outsourced accountant. About $5,500 will be needed monthly for labor costs.
Additional costs include website creation, menu development, and advertising.
Average bill for a sushi bar– 8-9 dollars. With a minimum occupancy of the establishment (20-25 people per day) and the presence of 8-10 daily delivery orders, the monthly revenue will be 9-10 thousand dollars, and the net income will be 2-2.5 thousand. After six months to a year of active work, this figure reaches $4000-5000.
To properly organize your own catering business, You will need a clear business plan and financial reserves.
Be prepared to work for about a year to achieve payback, but then the business will bring in a stable, growing income.
