Brand Massimo Dutti is an urban style that combines innovative ideas with classic traditions. Consumers fell in love with the Spanish brand for its natural fabrics, simple styles and affordable prices. The brand has opened more than 500 branded stores and conquered 45 countries around the world.
In 1985, the talented Spanish designer founded his own brand, Massimo Dutti. The brand produced elegant and stylish suits for men. Only wealthy clients could afford premium clothing, so business was not going well for the owner.
Spanish brand Massimo Dutti (Massimo Dutti)
The situation changed in 1991, when the Spanish corporation Inditex bought 65% of the shares. Massimo remained chief designer, but the brand launched women's and children's clothing lines to attract more consumers.
Customers liked casual and elegant models made from natural fabrics. They were convenient and comfortable. The brand also moved production to China and Portugal, which reduced prices on clothing and accessories and attracted middle-income customers.
Massimo Dutti produces shoes and accessories, sunglasses, pajamas and home suits. The brand's catalogs present collections of clothing for teenagers, women, children and men. The brand is loved for its high-neck pullovers, jackets with elbow patches and wide leather belts. 
Children's clothing line from Massimo Dutti (Massimo Dutti)
Massimo Dutti's boutiques sell perfumes and watches, luxurious men's and women's suits, jeans and stylish jackets.
Anyone who wants to open a Massimo Dutti boutique by purchasing a franchise will be severely disappointed - in Russia, the popular brand opens exclusively its own retail outlets.
Inditex, the owner of the Massimo Dutti brand, uses the opportunities of a franchising agreement to develop new markets within the framework of the cooperation scheme it has developed:
It is important to note that franchisees are warned about the above-described development scenario in advance at the stage of concluding contracts. This scheme allows Inditex to successfully and quickly develop in previously untapped markets, increase profits and increase turnover.
Franchisees receive fair payment for the services provided to promote the Massimo Dutti business at its initial stage.
The fast-paced world of fashion makes it difficult for consumers to choose a brand that offers products that combine innovation, originality, comfort and practicality.
Quite often, young brands meet such requirements, which include the Italian company Massimo Dutti, created in 1985.
Initially, Massimo Dutti specialized in the production of luxury clothing for men. At that time, Massimo Duti's clothes had a refined sophistication, innovative design ideas and high quality workmanship.
But due to the rather narrow consumer group and the distance from everyday life, the popularity of the brand did not please its managers.
The situation changed radically in 1992, when Massimo Duti's company merged with the famous Spanish concern Inditex. The expansion of product lines with subsequent entry into the international market was chosen as the basis for the development strategy.
The company's board managed to develop the right formula for success - combining practicality and everyday life with the style and sophistication of the brand.
The company began to develop lines of not only men's, but also women's clothing. The range has expanded significantly: in addition to clothing, the production of bags, glasses, perfumes, watches and other accessories has started.
Having mastered the market a little, in 2003 the company also began producing children's clothing, as well as shoes. Today, Massimo Duti can rightfully be called a multifaceted brand that produces original items with impeccable style and quality.
Everyone can visit the official website of the company, located at https://www.massimodutti.com/ and radiating unique sophistication. It’s nice that Russian users have the opportunity to get acquainted with the content of the site in their native language.
The website, developed by Massimo Duti, provides links to the company’s pages on such well-known social networks as Twitter, YouTube, Facebook, briefly tells the history of the brand, introduces its main concept, and provides the opportunity to send a letter to the company’s head office.
In the “Press” section, media workers can contact the Massimo Dutti press service to obtain first-hand information. The site provides information about the Inditex group of companies and gives the address of its web page. In the traditional “Stores” section you can find a Massimo Duti store in those countries with which the company cooperates.
And, of course, visitors can familiarize themselves with the exquisite, attractive, comfortable catalog of women's, men's, and children's clothing from Massimo Dutti, containing a lot of magnificent photographs of the highest quality.
In addition, on the website you can subscribe to the company's newsletter in order to always find out on time about the release of new collections and special offers. The company offers mutually beneficial, exciting cooperation for partners and applicants.
The Massimo Duti brand, for which Spain has become its home, plans to open a branded online store, which will operate throughout Russia, on October 8, 2013.
It is assumed that payment for purchases can be made using Visa, American Express, MasterCard and JCB cards or through the Qiwi payment system. The cost of delivery will vary depending on the region from 280 rubles when ordering within the central part of Russia to 1,400 rubles if the order is sent to the Far East.
Provided that the total cost of the order exceeds 5 thousand rubles, delivery will be performed completely free of charge. In addition, you will be able to order the item you like in the online store to your nearest store. Delivery of purchases will take 2-12 days. The period again depends on the region.
What to do if the item doesn't fit? It's okay, no need to panic, it can be returned, and for free. To make clothing orders quicker, the brand also plans to launch a free mobile application.
The Massimo Duti chain has about 500 stores located in 34 countries, on 4 continents: Europe, Asia, Africa and South America. Massimo Dutti stores offer a wide selection of clothing from casual to the most sophisticated and sophisticated.
The company's collections are updated twice a year.
The company's designers manage to skillfully combine modernity with classics, using high-tech materials in the production of products that allow them to create practical, comfortable, high-quality clothing.
Natural materials, exquisite fabrics, innovative solutions - all this together creates maximum comfort and an impeccable image.
You can find the nearest Massimo Duti store on the company’s official website in the “Stores” tab, after going to which a world map opens and you are asked to select the appropriate country and indicate the city or its postal code, a specific address.
If you need to find a Massimo Duti store in St. Petersburg, you need to indicate this city in the appropriate column and click the “Search” button, after which a list of addresses of stores located in St. Petersburg will be displayed. In addition, their exact location will be marked on the map.
No one other than Massimo Dutti has managed to present a classic style in such a way that it captures the imagination. The Spanish label managed to prove that classics are far from monotonous and not at all boring, that even the most elegant things can look glamorous and luxurious.
Today, the Fall/Winter 2013 catalog designed by Massimo Duti shows a real passion for classic clothing through a variety of stunning looks for women and men. Traditionally, Massimo Dutti clothes are not endowed with many details, but they look very modern.
The most complete information about the features of investment and business development according to the scheme: . Description of features."
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The company's catalog consists of perfectly thought-out looks that cleverly combine white and blue blouses, striped blouses, chicly tailored pants, jeans, sweaters, leather jackets and much more.
The fate of many European manufacturers opening their representative offices in Russia is ambiguous. Some of them were lucky, and the company received a new flow of clients, while others were forced to pack their bags and go home with nothing. At the same time, the success and viability of a European brand within the domestic Russian market directly depends on the quality, pricing policy and variety of models. All this is present in the famous Spanish brand “Massimo Dutti”. Reviews from grateful clients who repeatedly use the company’s services speak for themselves. What kind of brand is this? And what's remarkable about it?
Massimo Dutti is considered one of the most successful Spanish companies specializing in the production of clothing, shoes and related accessories. Starting from a small subsidiary, the company managed to grow into an entire manufacturing empire with representative offices in more than 45 countries.
Today the company's retail network includes over 500 outlets. They exist, including on the territory of our country. According to preliminary information, there are over 90 Massimo Dutti representative offices in Russia. Reviews of these stores make it possible to understand how much the products of the Italian manufacturer are in demand among Russian fashionistas and other connoisseurs of the modern fashion industry.
The popular company in Russia “Massimo Dutti” (reviews about this organization are heard mainly in a positive way) was founded in early 1985. Initially, it produced only men's clothing. However, over time, the organization’s management unanimously decided to make some adjustments. To do this, it ordered to dilute the assortment with women's and children's wardrobes, which later bore fruit.
The planned merger of the enterprise with a fairly large and quite recognizable concern Inditex had a huge impact on the further development of the brand and expansion of the product line. Let us recall that the owner of this fashion giant already owned the following brands:
After such a profitable merger, the organization's assortment policy simply had to undergo dramatic changes. And so it happened. With the participation of more experienced craftsmen, more and more new models and accessories began to appear. It is noteworthy that they were all released under the same brand name “Massimo Dutti”. Reviews of clothing that could be heard at that time make it possible to appreciate the enormity of the scale of the company's production after the merger.
However, one of the very first joint collections, designed exclusively for a female audience, created a real sensation. The organization's efforts were not in vain. The brand was noticed and positively assessed by all fashion critics. And most importantly, the beautiful half of humanity itself, on whom, in fact, the bet was made, was delighted with the new collection.
The second stunning success was the release of children's clothing. Having appreciated such a successful start, the company did not stop there and expand mass production of clothing. On the contrary, she managed to truly surprise her fans by unexpectedly releasing Massimo Dutti shoes. Reviews about this new collection were predicted in advance. Because, as they say, when a streak of luck comes, luck accompanies everything.
Later, stylish accessories, as well as exquisite perfumes of our own production, were added to the general portfolio of the company. Even later, the famous Massimo Dutti watch appeared. Reviews about them are simply excellent. It is believed that many admirers of European values were attracted to them by the high Spanish quality of their products. And many also appreciated the attractive design and strict classic style, ideal for business people with different income levels.
The design style of TM “Massimo Dutti” (you will find reviews of this company in our article) perfectly combines the good old classics and modern trends of the fashion industry. According to some users, the products of this brand are characterized by the following features:
To create a women's clothing line, as a rule, wool, silk, cashmere, and natural leather are used, from which the legendary “Massimo Dutti” jackets are sewn. Reviews about them make it possible to evaluate the full saturation of the color palette and determine the most relevant shades. Thus, according to users, the color scheme is usually dominated by warm sand, original terracotta, dark green and deep blue.
In men's models you can find many products made of suede and aristocratic corduroy. However, most products are not completely monochromatic. Their design includes a beautiful ethnic print, as well as patterns containing diamonds, large checks or stripes.
Children's clothing is dominated by products made from white cotton, linen and other natural and breathable materials. All products are presented in strict and calm colors, and the design does not contain clunky prints or appliqués. The same applies to products such as Massimo Dutti leather jackets. Reviews from most fans of this brand make it possible to get an overall picture of the features of the cut and appearance of the products.
Most of the company's products are divided into collections designed for children, women and men. The manufacturer's assortment includes the following types of products:
The Massimo Dutti watch (men's) deserves special attention. Reviews about these accessories allow us to judge how popular they are among men of different age categories.
At the moment, you can find different reviews regarding descriptions of women's clothing. Thus, many fashion lovers never cease to convince others that Massimo Dutti is their favorite brand. According to them, the clothes of this brand are made of material that is pleasant to the body. It is always relevant for any occasion and is perfect for creating a business and office style.
Others, on the contrary, believe that recently the quality of the Spanish manufacturer “has begun to limp on both legs.” According to their story, clothes look beautiful only until the first wash. After it, pellets and abrasions appear in the area of the seams, armpits, elbows and knees. These same users believe that the poor quality of the fabric used to make clothes does not quite correspond to the excessively inflated price. However, there are very few such reviews. Generally, people are satisfied with the high level of quality of women's clothing from this brand.
Most men also agree with the opinion of the female half of humanity. According to them, in Massimo Dutti clothes all the seams are neatly made, the threads do not stick out anywhere. The fabric is natural and very pleasant. The clothes hardly change their shape and contain instructions for caring for the products, available in several languages. The items can withstand more than one wash, so they have a high level of wear resistance. Some people describe cases when, after just one wash, their jumpers and jackets began to move slightly to the side. In general, they note, even after this, the products can be worn and they look decent.
As for men's watches, opinions are also divided here. There are admiring reviews that speak of the excellent design and quality of the company's wristwatches. There are reviews dissatisfied with the brand, where users talk about the rapid wear of the straps.
Es una empresa parte del grupo Inditex. Se creó el año 1985 en Barcelona dedicada a la fabricación de ropa para varón. En 1991 Inditex adquiere el 65% de las acciones de la empresa, para comprarla totalmente en el año 1995. Ahora la empresa ha… … Wikipedia Español
Massimo Dutti- ist ein Unternehmen, das zur spanischen Inditex Gruppe gehört. Das Unternehmen produziert Kleidung. Bei der Gründung im Jahr 1985 war die Produktion auf Herrenbekleidung beschränkt. 1991 kaufte die Inditex Gruppe 65% des Aktienkapitals auf ... Deutsch Wikipedia
Massimo Dutti- Grupo Massimo Dutti, S.A. Type Sociedad Anónima Industry Retail Founded Barcelona, Spain (1985) ... Wikipedia
Massimo Dutti- Logo de Massimo Dutti Création 1985 Dates clés 1991: acquisition de la chaîne de magasins par Inditex … Wikipédia en Français
Inditex- INDITEX, Industrias de Diseño Textil, S.A. Tipo Sociedad Anónima Fundación 1985 … Wikipedia Español
Tempe Grupo Inditex- Tipo Sociedad Anónima Fundación 1989 Sede ... Wikipedia Español
Groupe Inditex- Inditex Logo de Inditex Creation 1975 Action … Wikipédia en Français
INDITEX- Logo de Inditex Creation 1975 Action … Wikipédia en Français
Inditex- Logo de Inditex Création 1985 Dates clés 1975: creation de Zara et ouverture de sa première boutique à La Corogne … Wikipédia en Français
Inditex- INDITEX, Industrias de Diseño Textil, S.A. Type Public ... Wikipedia
It is interesting that "Massimo Dutti", despite the Italian name, is a completely Spanish brand. When were collections for the fair sex added to the initially men's line of products? What is the philosophy of Massimo Dutti? And who is at the helm of the company?
The Spanish company Massimo Dutti, founded in 1985, has been part of the public company Inditex since 1991. Currently, Massimo Dutti brand products are presented in more than 730 stores in more than 70 countries.
At the very beginning of its journey, the Massimo Dutti company chose men's fashion as its main direction. Since 1992, the product range began to be replenished with a wide variety of women's clothing lines, ranging from a pronounced urban style to clothes that more closely fit the description of casual style. At the same time, the Massimo Dutti brand developed nationally and internationally. Today, over 4 thousand people work for the benefit of the company.
In 2003, a range of children's clothing was introduced - a line called "Massimo Dutti Boys & Girl". This line gradually took root in a number of countries, in stores with a sufficiently large sales area necessary to accommodate the Massimo Dut children's assortment
ti Boys & Girls".
Since September 2006, the Massimo Dutti company began producing clothes for home and leisure, fragrances and accessories, and also decided to produce clothes to personal order. The Massimo Dutti perfume is produced in collaboration with the Barcelona company Puig.
The philosophy of "Massimo Dutti" lies in the organic combination of classics that never go out of fashion and modern style. Natural fibers and innovative materials are used in our work. It is also worth noting that the Massimo Dutti brand also owes its success to cooperation with one of the main fashion distributors in the world, Inditex, a company that quickly responds to market demands.
In 2014, the Massimo Dutti brand became the official sponsor of CSI 4, an international equestrian tournament.
The headquarters of "Massimo Dutti" is located in the municipality of Tordera, province of Barcelona (Tordera, Barcelona). The company's president is Amancio Ortega, and its vice president and general manager is Pablo Isla.
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