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» Job responsibilities of a sales manager. Sales manager: job responsibilities, functions and skills

Job responsibilities of a sales manager. Sales manager: job responsibilities, functions and skills

Job responsibilities sales manager They seem to come down to one thing - to sell. But in reality, a significant part of the sales team’s working time is spent on paperwork– documents, invoices, reports, control, and the job description of a sales manager necessarily includes all these tasks. Take our sample job description for a sales manager as a basis and adapt it to your company.

Job description sales manager
(Job description for sales manager)

I APPROVED
CEO
Last name I.O. ________________
"________"_____________ ____ G.

1. General Provisions

1.1. A sales manager belongs to the category of specialists.
1.2. The sales manager is appointed to the position and dismissed from it by order general director companies.
1.3. The sales manager reports directly to the company's commercial director / head of the sales department / regional sales manager.
1.4. During the absence of the sales manager, his rights and responsibilities are transferred to another official, as announced in the order of the organization.
1.5. A person who meets the following requirements is appointed to the position of sales manager: education - higher or incomplete higher education, experience in similar work of at least one year.
1.6. The sales manager is guided in his activities by:
- legislative acts of the Russian Federation;
- Company Charter, Internal Labor Regulations, others regulations companies;
- orders and instructions from management;
- this job description.

2. Job responsibilities of a sales manager

The Sales Manager does the following: job responsibilities:
2.1. Searches for potential clients.
2.2. Conducts commercial negotiations with clients.
2.3. Receives and processes customer orders, prepares Required documents.
2.4. Finds out customer needs for products sold by the company and coordinates orders with the client in accordance with his needs and the availability of the range.
2.5. Motivates customers to work with the company in accordance with approved sales promotion programs.
2.6. Draws up a monthly sales plan.
2.7. Maintains reporting on sales and shipments to the company's clients.
2.8. Participates in the development and implementation of projects related to the activities of the sales department.
2.9. Maintains a client base.
2.10. Controls the shipment of products to customers.
2.11. Controls payment by customers for goods under concluded contracts.

3. Rights of a sales manager

The sales manager has the right:
3.1. Receive information, including confidential information, to the extent necessary to solve assigned tasks.
3.2. Submit proposals to management to improve your work and that of the company.
3.3. Require management to create normal conditions for the performance of official duties and the safety of all documents generated as a result of the company’s activities.
3.4. Make decisions within your competence.

4. Responsibility of the sales manager

The sales manager is responsible for:
4.1. For failure to perform and/or untimely, negligent performance of one’s official duties.
4.2. For failure to comply with current instructions, orders and regulations on maintaining trade secrets and confidential information.
4.3. For violation of internal labor regulations, labor discipline, safety and fire safety rules.

Job Description and Job Responsibilities

sales manager

1. GENERAL PROVISIONS.

1.1. This job description defines the job duties, rights and responsibilities of a sales manager.

1.2. A sales manager belongs to the category of specialists.

1.3. The sales manager is hired and dismissed by order of the general director on the recommendation of the commercial director and the head of the sales department.

1.4. The sales manager reports directly to the head of the sales department.

1.5. A person who has a higher (secondary) vocational education in the specialty “management” or a higher (secondary) vocational education of another profile and additional training in the field of theory and practice of management is appointed to the position of sales manager. A candidate for the position of sales manager must have at least six months of experience in similar positions.

1.6. In his activities, the sales manager is guided by:

regulatory documents And teaching materials regarding the work being performed;

— the charter of the organization;

— internal labor regulations of the organization;

— orders and instructions from the commercial director and head of the sales department;

- this job description for a sales manager.

1.7. A sales manager must know:

federal laws and by-laws regulating the conduct of business and commercial activities, including legislation of the subjects Russian Federation, municipalities;

— basics of pricing and marketing;

— the fundamentals of a market economy, market conditions, features and specifics of the market of the corresponding region;

— the basics of entrepreneurship and business, rules and principles of sales;

— basics of taxation;

— assortment, classification, characteristics and purpose of products sold;

— conditions of storage and transportation of products;

- psychology, ethics business communication, rules for establishing business contacts and conducting telephone conversations;

— the procedure for developing business plans, commercial agreements, contracts;

— structure of the organization’s commercial service and sales department;

— rules for working with a computer and operating office equipment.

1.8. The sales manager reports directly to _________.

1.9. During the period of temporary absence of the sales manager, his job responsibilities are assigned to ______________.

2. JOB RESPONSIBILITIES.

The responsibilities of a sales manager include:

2.1. Organization and management of sales:

— search for potential clients;

— working with first-time clients, with their subsequent transfer to the leading sales manager, depending on the client’s territorial affiliation;

— conducting commercial negotiations with clients in the interests of the organization;

— prompt response to information received from customers and bringing it to the attention of the relevant leading sales manager and head of the sales department;

— clarifying customer needs for products sold by the organization, coordinating the order with the client in accordance with his needs and the availability of assortment in the organization’s warehouse;

— motivating customers in accordance with approved sales promotion programs.

2.2. Planning and analytical work:

— drawing up a monthly sales plan;

— analysis of statistical data on sales and shipments of the organization’s clients;

— providing reports to the leading sales manager and the head of the sales department based on the results of work.

2.3. Sales support:

— receiving and processing customer orders, preparing the necessary documents related to the shipment of products for the organization’s clients assigned to the sales manager, as well as for clients assigned to the corresponding leading sales managers when they are out of the office;

— informing customers about all changes in the assortment, price increases and decreases, promotions to stimulate demand, and the time of product arrival at the warehouse;

— final agreement with the client on the terms regarding prices, shipping dates and methods of delivery of products;

— transferring requests for product delivery to customers to the logistics department;

— participation in the development and implementation of projects related to the activities of the sales department;

— interaction with other departments of the organization in order to fulfill assigned tasks;

— participation in work meetings;

— maintaining working and reporting documentation;

— maintaining up-to-date client data in the organization’s client information database.

2.4. Control:

— shipment of products to customers;

— financial discipline of the client based on documents received from the trade accounting department.

3. RIGHTS.

3.1. The sales manager has the right:

— raise a question with management about increasing the size wages, payment of overtime work in accordance with the laws and regulations governing the system of remuneration of employees of the organization;

— submit proposals for improvement of their work and working conditions for consideration by management;

— request personally or on behalf of management from structural divisions and employees reports and documents necessary to perform official duties;

— demand from the head of the sales department to provide assistance in the performance of his official duties and the exercise of his rights;

— demand from management to provide the organizational and technical conditions necessary for the performance of official duties.

4. RESPONSIBILITY.

4.1. The Sales Manager is responsible for:

— failure to perform (improper performance) of one’s official duties as provided for in these instructions;

— within the limits determined by the current labor legislation of the Russian Federation;

— committing offenses in the course of their activities;

- within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation;

- causing material damage and damage to the business reputation of the organization - within the limits determined by the current labor, criminal and civil legislation of the Russian Federation.

Job description and job responsibilities of a sales manager.

1. GENERAL PROVISIONS.

1.1. Real job description defines job responsibilities, rights and responsibilities sales manager.

1.2. A sales manager belongs to the category of specialists.

1.3. The sales manager is hired and dismissed by order of the general director on the recommendation of the commercial director and the head of the sales department.

1.4. The sales manager reports directly to the head of the sales department.

1.5. A person who has a higher (secondary) vocational education in the specialty “management” or a higher (secondary) vocational education of another profile and additional training in the field of theory and practice of management is appointed to the position of sales manager. A candidate for the position of sales manager must have at least six months of experience in similar positions.

1.6. In his activities, the sales manager is guided by:
- regulatory documents and methodological materials on the work performed;
- the charter of the organization;
- internal labor regulations of the organization;
- orders and instructions from the commercial director and head of the sales department;
- this job description for a sales manager.

1.7. A sales manager must know:
- federal laws and by-laws regulating the conduct of entrepreneurial and commercial activities, including the legislation of the constituent entities of the Russian Federation and municipalities;
- basics of pricing and marketing;
- the fundamentals of a market economy, market conditions, features and specifics of the market of the corresponding region;
- basics of entrepreneurship and business, rules and principles of sales;
- basics of taxation;
- assortment, classification, characteristics and purpose of products sold;
- conditions of storage and transportation of products;
- psychology, ethics of business communication, rules for establishing business contacts and conducting telephone conversations;
- the procedure for developing business plans, commercial agreements, contracts;
- structure of the commercial service and sales department of the organization;
- rules for working with a computer and operating office equipment.

1.8. The sales manager reports directly to ___________________________.

1.9. During the period of temporary absence of the sales manager, his job responsibilities are assigned to ______________.

2. JOB RESPONSIBILITIES.

The responsibilities of a sales manager include:

2.1. Organization and management of sales:

Search for potential clients;
- working with first-time clients, with their subsequent transfer to the leading sales manager, depending on the client’s territorial affiliation;
- conducting commercial negotiations with clients in the interests of the organization;
- prompt response to information received from customers and bringing it to the attention of the relevant leading sales manager and head of the sales department;
- identifying customer needs for products sold by the organization, coordinating the order with the client in accordance with his needs and the availability of assortment in the organization’s warehouse;
- motivating customers in accordance with approved sales promotion programs.

2.2. Planning and analytical work:

Drawing up a monthly sales plan;
- analysis of statistical data on sales and shipments of the organization’s clients;
- providing reports to the leading sales manager and head of the sales department based on the results of work.

2.3. Sales support:

Reception and processing of customer orders, preparation of necessary documents related to the shipment of products for the organization’s clients assigned to the sales manager, as well as for clients assigned to the corresponding leading sales managers when they are out of the office;
- informing customers about all changes in the assortment, price increases and decreases, promotions to stimulate demand, and the time of product arrival at the warehouse;
- final agreement with the client on the terms regarding prices, shipping dates and methods of delivery of products;
- transferring requests for product delivery to customers to the logistics department;
- participation in the development and implementation of projects related to the activities of the sales department;
- interaction with other departments of the organization in order to fulfill assigned tasks;
- participation in work meetings;
- maintaining working and reporting documentation;
- maintaining up-to-date client data in the organization’s client information database.

2.4. Control:

Shipment of products to customers;
- financial discipline of the client based on documents received from the trade accounting department.

3. RIGHTS.

3.1. The sales manager has the right:

Raise the question to management about increasing wages and paying overtime in accordance with the laws and regulations governing the remuneration system for employees of the organization;
- submit proposals for improvement of their work and working conditions for consideration by management;
- request personally or on behalf of management from structural divisions and employees reports and documents necessary to perform official duties;
- require the head of the sales department to provide assistance in the performance of his official duties and the exercise of his rights;
- demand from management to provide the organizational and technical conditions necessary for the performance of official duties.

4. RESPONSIBILITY.

4.1. The Sales Manager is responsible for:

Failure to perform (improper performance) of one’s official duties as provided for in these instructions;
- within the limits determined by the current labor legislation of the Russian Federation;
- committing offenses in the course of their activities;
- within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation;
- causing material damage and damage to the business reputation of the organization - within the limits determined by the current labor, criminal and civil legislation of the Russian Federation.


AGREED:

A sales manager is one of the most popular professions, because it is this specialist who, in fact, ensures the financial well-being of the company. The main task of such a manager is to sell the company’s goods and services, expand the circle of clients and maintain partnerships with them. A sales specialist spends most of his working time in negotiations (telephone or personal).

Places of work

The position of sales manager is available in any company, firm or organization engaged in one or another type of trading activity. Sometimes employers immediately look for a specialist in a specific area of ​​work, and then the following positions are found in vacancies:

  • Automobile (auto parts) sales manager;
  • window sales manager;
  • equipment sales manager;
  • real estate sales manager;
  • furniture sales manager;
  • service sales manager, etc.

However, despite the specifics of the product being sold, the essence of the work of a sales specialist is always the same - to sell the product, to maintain sales volume at high level and, if possible, increase it.

History of the profession

Sales managers have existed almost as long as trade itself has existed. At all times, they were called differently: merchants, traveling traders, barkers, clerks in shops... But the name does not change the essence of what a sales manager does - sell goods and find new customers.

Responsibilities of a Sales Manager

The job responsibilities of a sales manager are as follows:

  • Increase sales in your sector.
  • Searching and attracting new clients (processing incoming applications, actively searching for clients, negotiations, concluding contracts).
  • Maintaining relationships with established clientele.
  • Maintaining reports on work with current clients and incoming requests.
  • Consulting on assortment and technical parameters goods (services).

This is a general list of what a sales manager does. In addition, depending on the field of activity, the functions of a sales manager may also include the following items:

  • Receiving goods and maintaining their display in the sales area.
  • Conducting presentations and trainings on new products and company promotions.
  • Participation in exhibitions.

Requirements for a sales manager

From an applicant who wants to become a sales manager, employers require the following:

  • Higher education (sometimes incomplete higher education).
  • Citizenship of the Russian Federation (not always, but in most cases).
  • Knowledge of PCs, office programs and 1C, ability to work with electronic catalogs.
  • Active sales skills.

Additional requirements put forward by employers:

  • Having a category B driver's license (sometimes also having a personal car).
  • Experience in sales.
  • Skills in drawing up basic commercial documents (contracts, invoices, invoices, invoices, etc.)

Some employers specifically stipulate that in addition to the necessary skills, a sales manager must also have a good appearance, but this is the exception rather than the rule.

Sample resume for sales manager

How to become a sales manager

People with any education can master the skills of a sales manager. A sales manager needs, first of all, communication skills and an understanding of sales processes. The principles of sales can be understood in just a couple of days. It will take some more time to overcome the first fears (call to a stranger, hold a meeting, respond to objections and other things).

The easiest way to gain professional sales skills is through employment and on-the-job training. This often happens in the labor market.

Sales manager salary

How much a sales manager receives depends on the specifics of the company’s activities, the specifics of the manager’s work, the region of residence and, above all, the implementation of the sales plan. The salary of a sales manager ranges from 12,000 to 250,000 rubles, and the average salary of a sales manager is about 40,000 rubles. I would like to repeat myself and say that earnings significantly depend on sales skills and the results achieved.

JOB DESCRIPTION

_________ ___

(date) (number)

Sales Manager

1. GENERAL PROVISIONS

1.1. A sales manager belongs to the category of specialists.

1.2. The sales manager is hired and dismissed by order of the general director on the recommendation of the commercial director and the head of the sales department.

1.3. The sales manager reports directly to the head of the sales department.

1.4. In his activities, the sales manager is guided by:

– regulatory documents and methodological materials on the work performed;

– the organization’s charter;

– internal labor regulations of the organization;

– orders and instructions from the commercial director and head of the sales department;

1.5. A person who has a higher (secondary) vocational education in the specialty of management or a higher (secondary) vocational education of another profile and additional training in the field of theory and practice of management is appointed to the position of sales manager. A candidate for the position of sales manager must have at least six months of experience in similar positions.

1.6. A sales manager must know:

– federal laws and by-laws regulating the conduct of entrepreneurial and commercial activities, including the legislation of the constituent entities of the Russian Federation and municipalities;

– the basics of a market economy, market conditions, features and specifics of the market of the corresponding region;

– basics of entrepreneurship and business, rules and principles of sales;

– basics of taxation;

– assortment, classification, characteristics and purpose of products sold;

– conditions of storage and transportation of products;

– psychology, ethics of business communication, rules for establishing business contacts and conducting telephone conversations;

– the procedure for developing business plans, commercial agreements, contracts;

– structure of the organization’s commercial service and sales department;

– rules for working with a computer and operating office equipment.

2. JOB RESPONSIBILITIES

Sales Manager:

2.1. Organizes and controls the sales process.

2.2. Searches for potential clients.

2.3. Works with first-time clients, with their subsequent transfer to the leading sales manager, depending on the client’s territorial affiliation.

2.4. Conducts commercial negotiations with clients in the interests of the organization.

2.5. Promptly responds to information received from customers and brings it to the attention of the appropriate lead sales manager and head of the sales department.

2.6. Finds out the needs of customers for products sold by the organization, coordinates orders with the client in accordance with his needs and the availability of assortment in the organization’s warehouse.

2.7. Motivates customers in accordance with approved sales promotion programs.

2.8. Draws up a monthly sales plan.

2.9. Analyzes statistical data on sales and shipments of goods to the organization's clients.

2.11. Receives and processes customer orders, prepares necessary documents related to the shipment of products to the organization’s clients.

2.12. Informs customers about all changes in the assortment, price increases and decreases, promotions to stimulate demand, and the time of product arrival at the warehouse.

2.13. Finalizes terms and conditions with the client regarding prices, shipment dates and methods of delivery of products.

2.14. Submits requests for product delivery to customers to the logistics department.

2.15. Participates in the development and implementation of projects related to the activities of the sales department.

2.16. Interacts with other departments of the organization to complete assigned tasks.

2.17. Participates in work meetings.

2.18. Maintains working and reporting documentation.

2.19. Keeps customer data up to date in the organization's information base.

2.20. Controls the shipment of products to customers.

The sales manager has the right:

3.1. Raise the question to management about increasing wages and paying overtime in accordance with the laws and regulations governing the remuneration system for employees of the organization.

3.2. Submit proposals for improvement of work and working conditions for consideration by management.

3.3. Request personally or on behalf of management from structural divisions and employees reports and documents necessary to perform job duties.

3.4. Require the head of the sales department to provide assistance in the performance of their duties and rights.

3.5. Require management to provide the organizational and technical conditions necessary for the performance of official duties.

4. RESPONSIBILITY

The Sales Manager is responsible for:

4.1. Failure to perform (improper performance) of one’s official duties as provided for in these instructions, within the limits determined by the current labor legislation of the Russian Federation

4.2. Committing offenses in the course of their activities - within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation.

4.3. Causing material damage and damage to the business reputation of the organization - within the limits determined by the current labor, criminal and civil legislation of the Russian Federation.

The job description was developed in accordance with the order of the General Director dated date, month, year. No.__.

____Head of HR Department ___ _________ _______________

(head of structural unit) (signature) (signature transcript)

With this job description

familiarized I received one copy

and I undertake to keep _______ at my workplace _______________

(signature) (signature decryption)

_______

Legal Advisor __________ _______________

(visas for legal service officials) (signature) (signature transcript)

_______

__________________________ __________ ________________

(legal service official) (signature) (signature transcript)