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» Business plan for an airline ticket office. How to open a ticket office

Business plan for an airline ticket office. How to open a ticket office

Fast rhythm modern life impossible without the mass movement of people in space using planes, trains, and buses. Passes to vehicles are tickets that we purchase at the box office. Therefore, opening a ticket office as a way of doing business is a logical and attractive move. Already, more than a quarter of all travel documents. Moreover, the “lion’s share” of tickets are sold by travel agencies. This is especially true for international air travel.

It is not at all necessary to purchase a ticket “in addition” to a travel agency. Of course, organizing leisure time and booking a hotel are important components, but it’s no secret that specific gravity The air ticket makes up a significant share of the entire trip (from 50 to 70%).

What do you need to open a cash register?! The main thing is to become an agent... or a super agent

At first glance, to open a ticket office you just need to rent a room and seat modern computer lightly trained cashier. In fact, the priority is access to information. To receive it, you need an agency or subagency agreement with the carrier company. But they are first accredited by the Transport Clearing House. If air transportation is carried out on international routes, then accreditation as an agent of the International Air Transport Association (IATA) is required. In addition to the strict requirements for safe equipment and personnel qualifications, there is one more a big problem- IATA accepts financial guarantees narrow circle foreign banks. The situation is solved by a deposit of 20 thousand dollars, but such conditions are practically unrealistic for a small agency.

If all conditions are met, then the agency agreement allows you to use airline forms to issue tickets. The carrier strictly monitors the storage and use of forms, requires constant reporting, and in case of damage or loss, charges substantial fines (up to $500 per form).

An important aspect of the agency agreement is access to global network reservation systems (Galileo, Gabriel, Amadeus, Sirena, and for rail transport - Express). These systems provide operational communication between agents and air carriers and allow booking tickets for any flight from any agent point. A one-time connection, depending on the operator, costs from $40 to $100. Therefore, it is more profitable to have constant traffic with a monthly payment of $40-60.


Open ticket office you need to be well trained in organizing flights and having an established client base. Then the air carrier will show interest in you, and you will not fall for the “cheap tricks” of some “dubious” air carriers. Making smart use of the difference in ticket prices large companies, you can earn decent money (sometimes it reached $30 per ticket or $6-10 thousand per flight). The height of work - holidays. Then tickets are 50-70% more expensive and passenger traffic is higher.

Small travel agencies cannot become full-fledged agents. But our businessmen show flexibility, become subagents and work for “commissions”, amounting to about 6-7% of the ticket price. The companies are also not at a loss - they still have 5-7% of “commissions” left. The requirements for subagents have been slightly relaxed, but only slightly.

Selling air tickets through online ticket offices

Nowadays, no one will be surprised by the sale of tickets via the Internet. To stand out from competitors, agencies come up with various tricks. Some offer simultaneous hotel booking or subsequent car rental with the purchase of an air ticket. Others use exclusive programs to create optimal routes and flight conditions. And someone organizes home delivery of tickets anywhere in the country from the proposed catalog. True, this can take several days and will be paid separately from the ticket.

Also, many online ticket offices offer a wide selection of charter flights, tickets for which are cheaper than regular flights.

The supply market situation changes every moment. Therefore, for the sake of efficiency, it is very important to have modern technology and communication system.

"Highlight" from MPS

The situation with train tickets is somewhat different. The Ministry of Railways is a monopolist, therefore it dictates its own conditions, no less stringent than those of IATA. The agencies themselves, their locations and their staff are subject to accreditation. Only after this, a terminal for selling train tickets for routes across Russia is installed in the agency’s office. The contract is concluded not directly with the Ministry of Railways, but through intermediaries. For example, the Moscow Railway entrusted the signing of contracts to the MZA (Moscow Railway Agency). Since the contract does not provide for a “commission” remuneration, travel agencies do this on their own. From one ticket it reaches, on average, 120-150 rubles (and with delivery - even more expensive).

Prepared by editors: "Business GiD"
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Businesses such as opening an airline ticket office in Russia are becoming increasingly popular. The reason for this is that the services of companies specializing in flights are in great demand all over the world. However, purchasing air tickets directly at the airport, as experience shows, often causes a lot of anxiety.

To avoid unnecessary hassle, you can buy a ticket in a separate place. Consideration similar situation gives serious grounds to believe that opening an airline ticket office can generate significant income. It should be especially taken into account that the sales figures for plane tickets are growing rapidly.

Underwater rocks

At first glance, the question of how to open an airline ticket office seems easy to solve. However, organizing such a business entails a number of specific problems that novice entrepreneurs are unlikely to be able to cope with. Firstly, many beginners have the false impression that they are not tall entrance threshold into this business.

The air ticket office that you are going to organize will require an impressive amount of investment. It should also be remembered that in the first couple of months, points of sale, without much promotion, operate at a loss. Since air tickets are not classified as essential trade items, maintaining the required sales volume requires a large target audience.

Various cooperation options

To open a cash register, an entrepreneur must have extensive connections in the agencies of influential companies, which are necessary to conclude profitable contracts. Another good option is to cooperate with companies whose employees are forced to regularly buy air tickets when going on business trips.

This way you will create a permanent customer base. Another significant factor is the ability to maintain competitive prices. Without this opportunity, it is unacceptable to wonder how to open an airline ticket office.

Conclusion of contracts

Today, the organization of the cash register can be carried out in two ways. The first involves concluding a direct contract with a company that provides air transportation services. The second method states that you can resort to a subagency agreement.

It is recommended to enter into a direct agency agreement only for experienced businessmen who have decided to invest in a new direction, since influential air carriers invariably impose strict conditions. The first is to comply with strict rules for organizing and equipping points of sale. It is quite problematic to comply with them throughout the entire cooperation.

Failure to comply with this requirement, as experience shows, often leads to all kinds of penalties, as well as termination of contracts. The second condition is the stable purchase of the pre-agreed volume of air tickets. It is clear that novice entrepreneurs do not have the opportunity to sell all their goods due to the lack of a wide customer base.

For this reason, most businessmen enter into subagency agreements. Although agent requirements are not as strict, they are also mandatory. Also, in order to identify possible violations, airline employees carry out regular checks.

Arrangement of premises for an airline ticket office

Before purchasing the necessary equipment, it is necessary to carry out work to prepare the premises in which you plan to sell plane tickets in the future. Of course, comfort should be ensured and information access should be provided to visitors.

To do this, you will need a pair of monitors that will broadcast the current aircraft schedule. It is also mandatory to have chairs for waiting clients. The room must be equipped with an air conditioning system. The walls of air ticket offices should be decorated in light colors(beige and blue colors are perfect).

Also, we must not forget about the stand, which will provide the operating schedule of the point of sale, the main rules of air transportation, as well as any other necessary information. In agreements with agents you can find requirements for mandatory presence on the premises fire protection system and alarms with alarm sensors.

Technical equipment

If you are thinking about how to open an airline ticket office, then it is important to know that for its normal functioning you need to purchase a number of equipment. You will need a floor safe designed to store ticket forms and cash; a personal computer with which reporting will be carried out; standard printer for printing various documentation; a device that supports printing on ticket forms; and, of course, a telephone.

Despite the development of technologies for selling air tickets through the websites of airlines and their counterparties, most people still continue to buy tickets at regular ticket offices.

The availability of the location of air ticket offices and the demand for their services involuntarily suggests the idea that the business idea of ​​​​opening an air ticket office is very promising, especially during the season of mass transportation.

At first glance, opening an air ticket office seems simple and not too expensive, since all the air ticket office equipment consists of an operator’s workstation with a computer, printer, safe and other office equipment, and communications equipment.

However, in reality, becoming a member of an air ticket sales network is not so easy. First of all, you need to take into account that airlines do not enter into agreements for the sale of tickets with small private companies. After all, the airline contractor must commit to purchasing a certain number of tickets every month, regardless of the demand for tickets. Only a large network company can afford such conditions.

Therefore, a private entrepreneur will need to enter into an agreement with one of the airline’s contractors and become a member of the common network on the terms of the counterparty. In particular, you must undertake to promptly and promptly transfer funds for tickets sold, and you must keep a minimum balance of funds in the counterparty’s account. It is also necessary to organize strict accounting of air ticket forms, as well as train staff and connect to the online access program to the ticket sales system. By the way, the right to access the program is paid and entails certain monthly expenses.

Much attention must be paid to the level of qualifications of personnel, since the air ticket sales system is constantly changing, various promotions are held that affect the cost of tickets; flights are cancelled, merged, and new routes are introduced. There are also many nuances regarding tariffs and conditions for returning and exchanging tickets.

All this makes the business of selling airline tickets quite complex, with a large number of risks that require a careful and responsible attitude to the matter.

Extremely important, when opening an air ticket office, are the correct choice of its location, as well as the implementation of advertising campaigns informing about the appearance new point sales It is often beneficial to open an air ticket office near a travel agency or as part of one. This allows you to receive a constant influx of clients and combine efforts to advertise your services.

Very profitable It is also possible to open air ticket offices at transport interchanges, in the offices of large enterprises, on the territory of bus stations, and so on.

For the right choice location of the ticket office, it is necessary to conduct marketing research to assess the level of demand and competition.

Initial costs to open an air ticket office include the costs of equipping the premises and purchasing necessary equipment And software. They can be valued at several hundred thousand rubles. It should be noted that one should take a responsible approach to ensuring the security of the ticket office, its strengthening, the availability burglar alarm and video surveillance. The main part of the initial costs will be the costs associated with concluding an agreement and fulfilling the requirements of the counterparty.

As for income, then ticket office income is about 7-8% of the cost of air tickets and makes it possible to ensure the profitability of the ticket office, in case of a sufficient influx of customers and proper business conduct.

On our website you can order the opening of an airline ticket office, which contains everything and recommendations for creating your own business in this line of business.

The high rhythm of modern life makes it more and more relevant business related to transportation. One of the relatively simple types activities in this area are the opening of a cash register and.

Tickets for air flights are always in demand, and modern technologies for issuing them make it possible to sell them even to those who do not have a large starting capital. To find out how to open an airline ticket office and how much you can earn from it, read on.

There are currently two ways to open an airline ticket office.

The first and more complex one is concluding an agency agreement directly with the carrier airline and direct sale of tickets. This option allows you to get the most profitable terms cooperation (minimum cost of tickets), and therefore reach good level arrived. But the agency agreement presupposes a number of strict requirements, which are quite difficult to meet, especially for a novice entrepreneur:

  • With economic justification;
  • compliance of the cash register premises with certain standards;
  • availability of trained personnel;
  • fulfillment of the sales plan, while most air carriers oblige agents to buy a certain volume of tickets broken down by destination.

This option for opening an airline ticket office requires about 600 thousand rubles. at the start. These funds will be used to prepare the premises, conclude the necessary contracts and agreements, train and improve the qualifications of personnel, etc.

The second way to make money selling air tickets is to enter into a subagency agreement with an existing airline agent.

The advantages of this format are the absence of serious requirements regarding the organization of the work process. In addition, an entrepreneur can enter into subagency agreements with several agents, which will allow him to choose the most profitable offer for your clients.

To start working under a subagency agreement, a minimum of funds is required. 100-150 thousand rubles are enough to open. Approximately the same amount will be required for the first 2-3 months of work, until a permanent client base is formed.

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Features of the airline ticket sales business

If the question of how to open an airline ticket office is relatively simple - it’s enough to choose a large ticket sales agent and enter into an agreement with him, then further business activities may cause certain difficulties, which are not always obvious at the start of a business.

There is always a demand for air tickets, but in order to attract customers to your ticket office, you need to make some efforts. Experience shows that it takes three to four months to promote a cash register. A well-chosen location, a good advertising campaign, and flexibility in working with visitors ensure the formation of a circle of regular customers, which brings in a significant portion of the profit.

Important! Cash desks located in shopping and business centers, as well as in the immediate vicinity of such establishments, boast the highest sales.

There are certain nuances in the calculation of subagency remuneration; the following options for its calculation are currently used:

  • fixed amount for each ticket;
  • percentage of the cost of each ticket;
  • percentage of total sales revenue for a certain period.

With the development of the electronic ticketing system, many air ticket offices began to work according to the following scheme. On the agent's booking resource, the subagent places a certain amount of money, which is debited when purchasing a ticket, and the subagent sets its own cost. The difference between the ticket price from the agent and the sale price from the subagent is the latter’s remuneration. As a rule, its size ranges from 2 to 4 percent of the ticket price.

By the way, small size remuneration determines another feature of this business - the need for a large volume of sales. On average, to cover the current costs of operating an air ticket office, it is necessary to sell at least two hundred tickets monthly.

Development prospects

The business of selling air tickets is quite specific, but at the same time, it is very interesting and promising. With sufficient attention to it, it will not only bring good profits, but will also provide an opportunity to reach new level.

Many of those who recently thought about how to open an air ticket office in Moscow are already confidently working and forming air ticket sales networks that extend beyond the Moscow Ring Road. By the way, launching such a business in the capital is practically no different from opening it in any of the regions, except that in Moscow there are more high level competition in this area.

This business is easy to replicate, so a well-thought-out operating strategy allows a short time expand activities, including by entering other regions.

In addition, the airline ticket office may eventually grow into a larger business in related industries. A couple of years ago some travel agencies gradually switched to selling air tickets as the only type of activity. Now the opposite trend is observed - air ticket offices are growing and are gradually turning into places for selling vouchers and tours.

This business has good prospects for development, and the opportunity to start working in small town. At the first stage, this may not be the case at all, because majority modern systems reservations only require the subagent to have access to the Internet and the ability to make payments to the client.

Selling air tickets is a direction available to anyone who wants to build their business in a popular and promising niche and is ready to put some effort into it.

Considering the stable demand for transport services, a developed highway network, railways and air corridors, entrepreneurs are actively exploring this profitable source of income.

How to open an airline ticket office from scratch? A business plan, risks and benefits, cost calculations, expected profit of the enterprise - these are the problems a business startup must solve before his idea begins to function effectively as a profitable project.

Business Features

So, is it profitable to open a ticket office and can you make money from it? Transport companies offer a lot of options for air and train connections from different points around the world, and millions of travelers buy tickets for the desired flights every day.

But not every one of them is ready to risk their planned trip and purchase a ticket immediately before boarding; not everyone has the time and opportunity to pre-visit the ticket office at the airport or train station. Modern technologies allow you to organize the sale of tickets at remote, conveniently located points and build a profitable business on this.

Having asked the question of how to open an airline ticket office, an entrepreneur must realistically assess his financial abilities and carefully study all the “pitfalls” of the enterprise.

Launching a “ticket business” is associated with a number of specific problems:

  1. Impressive volumes of start-up investments.
  2. The need for significant advertising costs.
  3. Availability of a wide network of contacts of large companies, agencies, tour operators, firms, etc.
  4. Ability to maintain competitive pricing policies.
  5. Possible loss of profit in the first months of operation.

Despite all the difficulties, many owners of successfully operating ticket offices in Moscow and throughout the Russian Federation are confidently developing their projects, outlining the following prospects:

  • Wide possibilities for expanding activities.
  • High probability interactions in related industries.
  • The opportunity to launch a project not only in a large metropolis, but also in a small town on the periphery, and even in the “ home office" on initial stage development through the use of the global network.

For those who are interested in taking a place in the promising niche of popular ticket sales services, are ready to invest and work “for results,” opening an air ticket office is great option profitable business startup.

You can download and use the data as an example to implement your own project.

Project implementation principle

You can organize and launch a “ticket business” in the following ways:

  1. Concluding an agreement with the carrier company directly as an agent.
  2. Subagency agreement with an airline representative.

The first option is the most profitable, since it involves the direct sale of tickets purchased from the carrier at the lowest cost. But to conclude an agency agreement, an entrepreneur must fulfill a number of high requirements:

  • Develop a business plan with a sound economic justification.
  • Organize a cash register facility that meets company standards.
  • Hire qualified personnel.
  • Strictly fulfill the sales plan and obligations to purchase a certain volume of tickets from the supplier.

It is practically impossible to implement such conditions at the start of a business without having a developed customer base and experience built up over the years. Therefore, entrepreneurs prefer to cooperate with existing agents of the supplier and build a business according to this step-by-step scheme:

  1. Conclusion of an agreement - before submitting an application for an agreement on the provision of services as a subagent, the entrepreneur is obliged to prepare a set of documents, which includes the constituent papers of the company, a certificate of state registration and registration with tax control authorities, written confirmation of the right to operate the cash register premises. You also need to make a list of employees and attach documents confirming the qualifications of the personnel, obtain a conclusion on compliance technical equipment and arranging the point of sale of air tickets to the prescribed requirements of the carrier.
  2. Preparing the cash register premises - during interior arrangement Special attention you need to pay attention to the interior - it is better to decorate it in an unobtrusive light color, select comfortable furniture, provide open access to information about flight schedules, install a ventilation and air conditioning system. It is also necessary to take care of the safety of the premises, clients, employees and data - organize security, an alarm system, fire safety and video surveillance, install a button to call the police.
  3. Purchase and installation of equipment for organizing sales - the ticket office must be equipped with personal computers, MFPs for printing documents and maintaining records (printers, scanners, copiers), telephones, devices for printing on tickets. Required condition supplier - availability of a reliable floor safe for storing stock (air ticket forms) and financial assets. You also need to take care of special stands with up-to-date information for visitors and clients about the agency, the outlet’s operating schedule, and air transportation rules.
  4. Selection and training of personnel - the entrepreneur must not only hire qualified employees, but also ensure that staff attend special courses professional development, which is carried out by companies or their agents in order to train employees in effective sales and use of current software products.
  5. Organizing access to the seat reservation system is carried out using the programs “Amadeus”, “Selena”, “Gabriel”, “Galileo”, the use of which is paid and ranges from 3 to 6 thousand rubles monthly.
  6. Accreditation – necessary procedure as part of the registration and launch of a point of sale of air tickets - accreditation of the ticket office. To do this, it is necessary to submit documents confirming the professional qualifications of the personnel to the commission.
  7. Promotion of an enterprise - you can expand the audience of consumers by placing information about the agency on pillars and billboards, in offices, subways, gas stations, etc. BTL marketers and outdoor advertising specialists will help you organize an effective promotional campaign.

Entrepreneurs for whom the question of how to open an airline ticket office is relevant can take advantage of this step by step instructions to effectively launch your project.

Video: how do ticket offices work?

Financial calculations

Opening a ticket sales office requires significant investment at the start.

Subagent points operating with high performance, receive a reward for cooperation of up to 12%.

If we take into account payments to tax and other organizations, we can talk about the amount of net monthly income in the amount of up to 70,000 rubles.

But do not forget that the payback of this enterprise occurs no earlier than 6-8 months of its operation and depends on the level of competition in the location and the solvency of the city’s population, the cost of fuel, and the influence of the tourist segment.

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