“International Exhibitions” - An approach to the areas of assessing the international exhibition activities of an industrial enterprise. International exhibitions as a factor in the formation and implementation of the export potential of industrial enterprises. Methodology for assessing the effectiveness of an international exhibition for the organizer. Methodology for assessing the effectiveness of participation of an industrial enterprise in an international exhibition.
The Kazan School of Oriental Studies is one of the oldest schools of Oriental Studies in Russia. Translation and translation studies.” Center for the Study of Islamic Civilization. Department of Romance-German Studies. languages. Branch international relations. The international cooperation. Department Arabic. Department of Indo-Iranian and African Languages.
“International Economics” - Interrelation between the real and external sectors. We need a world government.” Analytical groups countries The relationship between the monetary and external sectors. The developed countries. Current operations. The structure of the international economy. Robert Solow. Levels economic development. Jan Timbergen. International economic operation.
“International Mother's Day” - “Why is Mother's Day needed? Lebanon - the first day of spring. Saudi Arabia. Finland. Modern Greece – May 9. Ukraine. Qatar. Argentina - October. Lithuania - solemn services in churches, congratulations to mothers by the President of the country. Uzbekistan – March 8. Singapore. Serbia - December. International Mother's Day.
“International terrorism” - Nationalist religious nuclear transport state international internal anarchic. In 1995 he carried out an operation to capture Gudermes. BASAEV Shamil, businessman, politician, military leader, terrorist. He held the post of prefect of Gudermes, the organizer of numerous train robberies. Main types of terrorism.
"International Family Day" - Aristotle. Light in the window - the years are passing by! Husband and wife have the same thoughts. We will exchange information on the topic. We will briefly record the information. A tradition is developing to decorate streets, parks, and squares with daisies. Celebrated since 1993. Once upon a time, a priest named Nikolai lived in the Turkish city of Mira. Holidays are celebrated in connection with.
It was formed relatively recently - after the end of the Second World War. Accordingly, the UN emblem is also young, but at the same time it has quite interesting story. The article will discuss the meaning of the symbol of the largest in the world international organization.
It should be noted that the logo was not developed for the international organization itself, but for a conference held in San Francisco after the end of World War II. It was then, in the spring of 1945, that the UN Charter was approved. What was the logo?
It is known that the UN emblem, the photo of which is located above, was developed by the Office of Strategic Services Representation Division, an official US special agency. According to the project, the logo was supposed to depict a world map in a circular plane. The schematic representation extended to the hundredth meridian west of Greenwich and to the fortieth parallel south from the same origin.
The general secretary of the association recommended the project as the official seal of the new organization.
However, the 1945 version was not final. In December 1946, the official seal and emblem were approved, preserving the main idea, but still slightly modified. Now it was an equidistant azimuthal polar projection of the continents, framed by two olive branches touching below.
The UN emblem is easy to decipher. Therefore, the logo was adopted without reservations, immediately in the first reading. Ever since Ancient Greece Olive branches were considered a symbol of peace throughout the world. The fact that they seem to embrace a schematic image of the Earth is understood as the idea of the peaceful coexistence of all people on our planet. Ensuring this is the main purpose of the United Nations.
The UN emblem remained unchanged, it turned out to be so laconic and comprehensive. But it can only be used anywhere with the official permission of the Secretary General of an international organization. This is stated in the resolution adopted back in December 1946.
The universal emblem of the UN has also become the main image that can be seen on the organization’s flag. This symbol was adopted in October 1947. It stands out in white on the blue cloth. The background shade symbolizes the peaceful, cloudless sky above. Various proportions of the flag are allowed, but an indispensable condition is that the image of the emblem must occupy strictly half of it and be located in the middle of the canvas. The consent of the Secretary General is also required to manufacture it for sale.
The UN Children's Fund logo is very similar to the main logo. Only in the middle of the schematic map of the planet are the silhouettes of a mother and baby depicted. The child looks at his mother and stretches out his arms to her. This logo symbolizes the protection of children around the world, ensuring their safety.
Thus, the UN emblem, consisting of only two symbols, very fully reflects the goal pursued by the international association, namely: ensuring and preserving world peace for centuries.
The emblem of the international Olympic movement was proposed by the founder of Olympism, Baron Pierre de Coubertin in 1913. It was first used at the Olympics in Paris in 1914. A white flag with such an emblem was first raised in 1920 at the Olympics in Antwerp. White color The banner is intended to emphasize the unity of all countries, and the rings of five colors symbolize the same (the unity of athletes from five continents). Traditionally, each ring is considered a symbol of a certain continent:
blue ring - Europe;
yellow ring - Asia;
black ring - Africa;
green - Australia;
red - America.
The width of the rings is different: the yellow ring is 30% thicker than the others, and the black one is 8% thinner. But visually all the rings look the same.
K.Ivanov, Flags of the world
In 1914, at the beginning of the World War, Nicholas Roerich (1874-1947) turned to the Russian Architectural Society, and then to the Russian government and the army command with a request to assist in the development and signing by the warring powers of a special pact on the protection of cultural monuments during the war. At the end of the 20s, Roerich’s idea took shape in the so-called “Peace Pact”. According to Roerich's thought, a special flag - the Banner of Peace - should have flown over all cultural objects (museums, libraries, scientific centers). Warring countries did not have the right to shell or bomb objects protected by the Banner of Peace. French lawyers Dr. Shklyaver and Professor Lapradelle formalized the Pact, and in 1929 it was promulgated along with an appeal to the governments of all countries. In 1931, the first conference of the Pact was held in Bruges, followed by two more conferences in 1932 and 1933. The pact was signed by the United States and Latin American states. But the Roerich Pact did not receive further development.
In his article in 1939, Roerich wrote:
"...The sign of the trinity turned out to be spread all over the world. Now it is explained differently. Some say that it is the past, present and future, united by the ring of Eternity. For others, the explanation is closer that it is religion, knowledge and art in the ring of Culture. Probably , and among the numerous similar images in ancient times there were also all kinds of explanations, but with all this variety of interpretations, the sign as such was established throughout the world. Chintamani - India's oldest idea of \u200b\u200bthe happiness of the world - contains this sign. In the Temple of Heaven in China you will find that the same image. The Tibetan “Three Treasures” speak of the same thing. In the famous painting by Memling, the same sign is clearly visible on the chest of Christ. It is also present in the image of the Strasbourg Madonna. The same sign is on the shields of the Crusaders and on the coats of arms of the Templars. Gourda, famous blades Caucasian, bear the same sign. Don't we recognize it on philosophical symbols? It is also on the images of Geser Khan and Rigden-Dzhapo. It is also on the Tamga of Tamerlane. It was also on the Papal coat of arms. It can also be found in ancient Spanish paintings and in a painting by Titian. He's on ancient icon St. Nicholas in Bar. The same sign on the ancient image of St. Sergius. He is also in the images of the Holy Trinity. It is on the coat of arms of Samarkand. Sign in both Ethiopia and Coptic antiquities. He is on the rocks of Mongolia. He is on Tibetan rings. The Horse of Fortune on the Himalayan mountain passes carries the same sign, shining in the flame. He is also on the chest brooches of Lahaul, Ladakh and all the Himalayan highlands. It is also on Buddhist banners. Following into the depths of the Neolithic, we find the same sign in pottery ornaments. That is why a sign was chosen for the All-Unifying Banner that has passed through many centuries - or rather, through millennia. Moreover, everywhere the sign was used not just as an ornamental decoration, but with a special meaning. If we collect together all the imprints of the same sign, then perhaps it will turn out to be the most widespread and oldest among human symbols. No one can claim that this sign belongs to only one belief or is based on one folklore. It can be especially valuable to look into the evolution of human consciousness in its most diverse manifestations. Where all human treasures should be protected, there should be such an image that will open the hiding places of all human hearts. The prevalence of the sign of the Banner of Peace is so great and unexpected that people sincerely ask whether this sign was reliable or whether it was invented in later times. We had to see sincere amazement when we proved the prevalence of this sign since ancient times.
[Diary sheets, 1936-1941]
According to the Resolution State Duma of the Russian Federation on May 11, 1995, the “Banner of Peace” was constantly hung at the entrance to the meeting room of the State Duma. In 1998, LDPR deputy N. Krivelskaya insisted on removing this banner from the Duma (“ occult symbol, dictated by aliens from outer space"), but her demand was not supported by deputies.
Materials from articles by M. Boguslavsky “Roerich Pact” (NiJ, No. 6, 1975) and works by N.K. Roerich were used.
Logo - graphic image trademark. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality, attracting the attention of the buyer. Logos were created to differentiate products from manufacturers in the same industry.
The KOLORO company develops one-of-a-kind logos.
There are several types of logos:
The first logo in the world was an image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loved to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture “A dog listening to a phonograph.”
In 1900, Marc Barrot's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to produce their product with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo currently uses the music channel of the HWV store.
Logos of global brands have not always looked stylish and laconic. Some companies, even being popular among consumers, have redrawn their logos. Main reasons:
Let's look at a few examples of the evolution of company logos.
The company's first logo was an engraving of Isaac Newton under an apple tree, which was surrounded by a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.
The second Apple logo was made by designer Rob Yanov. Nothing remains of the company’s old logo, except, perhaps, the idea of a fruit falling on Newton’s head. The new Apple logo is a rainbow bitten apple (1977-1998).
The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.
Samsung means “three stars” in Korean. The company was founded in South Korea. The first three logos used stars and the Samsung name.
In 1993, the company decided to create a new logo for its 55th anniversary. It exists before today. This is a blue ellipse in the center of which “SAMSUNG” is written in white stylized letters.
The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After changing the name, products began to be exported to the USA.
The name Twix is made up of two words, “double” and “biscuit”. Twix bars are very popular all over the world. In Ireland they are still sold under the original name Raider.
Coca-Cola has the most recognizable corporate logo style, which is over 117 years old. The company was founded in 1886 and its logo in 1893. The company logo is written in “Spencer” calligraphy font. It was created by Frank Robinson, an accountant and friend of the company owner.
In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. Having done this marketing ploy, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thereby improving its sales.
In 1903 it was created trademark Pepsi-Cola. Agree, the company’s first logo is not very pretty. You could say it was a failure.
To prevent this from happening to your brand, you need to turn to a team of professionals at KOLORO, who will help make the logo perfect.
After great depression In the 1930s, Pepsi-Cola was able to prove to Coca-Cola that it could compete with it on the same level.
In 1962, the company changed its logo to a three-color ball and also removed the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.
In 1940, McDonald's was created. The company's first logo is an image of a Speedee chef . Later the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And this is the letter M.
Almost each of us can recognize and name brand monograms. For fashion houses The logo is very important because most fashion houses are named after the founding designers.
The fashion house was created in 1854. The company's corporate logo is the LV monogram. The color of the monograms and canvas may have changed, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothing is made from very high quality materials and therefore the products are expensive.
Louis Vuitton brand products are the most copied. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.
The Chanel logo first appeared in 1921. It was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings, which are not closed together. The letter C is the initials of Coco Chanel.
The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.
The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of a representative ancient greek mythology— Gorgon Medusa. The designer explained why he chose this character: “This is a synthesis of beauty and simplicity that can hypnotize anyone, just like the clothes produced by the brand.”
In 1952, the Givenchy brand began producing clothing. High Quality, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. The quadruple G is placed in a square. It looks like Celtic jewelry.
"Winged" cars:
Bentley- British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car's logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed and elegance of Bentley limousines.
Aston Martin- The car logo was created in 1927. These are eagle wings that frame the Aston Martin inscription. The company's owners compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.
Chrysler- The first logo of American cars was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to “open wings.” They demonstrate the virtuosity and uniqueness of Chrysler vehicles.
Cars with animal logo
Jaguar- whose emblem was originally SS - Swallow Sidecar. In English, “swallow” means “swallow.” After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the company owners decided to change the name of the brand. The Swallow Sidecar has been replaced by a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.
Lamborghini— at first the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.
Ferrari— the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.
The Ferrari emblem was originally on the plane of pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.
Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin in English means “virgin”.
The Virgin Records logo (the first company) was created by English illustrator Roger Dean.
A few years later, the Virgin brand became very popular among English performers. After Virgin signed punk rock band the Sex Pistols, Branson decided the company lacked chutzpah. Therefore, it was decided to change the company logo.
Legend has it that one of the artists drew the new logo we know today on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.
Sony Music Entertainment- created in 1988 and owned by Sony. One of the "Big Four" record companies in the world. Sony Music covers almost all show business.
The company's first logo was multi-colored, small triangles in the middle of which were the letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text “SONY MUSIC” appears in the appropriate Sony font.
AC/DC- a world famous rock band. Most people may not be familiar with the band's work, but everyone recognizes the AC/DC logo.
Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.
Huerta's intention was to create an emblem based on the biblical imagery of the AC/DC song "Let There Be Rock." Of course, the lightning and blood red coloration suggest the presence of less angelic influences.
The Rolling Stones are a famous British rock band. Designer John Pache helped create the group's logo. He received 50 pounds for his work. The designer was inspired by Mick Jagger's expressive lips and tongue. It was also inspired by the Hindu goddess Kali.
Queen- British rock band of the mid-1970s. She captivated the hearts of many listeners. The logo was created by the band's lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the band's musicians.
Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo trends 2017
Minimalism
Many companies resort to this style, because minimalism is simplicity and conciseness. Minimalism uses very little color ranges. Everything should be simple and executed in the same style, without unnecessary additions.
For example, the well-known application Instagram used this style.
The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow made with a gradient effect.
Gradient colors
Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at the peak of popularity for a long time. A striking example is the international payment system MasterCard. The company's designers simplified the design and used fill geometric shapes logo.
Black and white trend
Black and white design will always be in trend. Laconicism and simplicity of two colors is always a win-win option.
The best example is worldwide famous brand Nike.
Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.
Geometric figures
To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.
Example - logo YouTube - a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.
Lettering
Quite a simple style. Letters are selected specifically for a specific name or text and are used only once.
Lettering can include a company logo Google. The company's first logo was created in a graphics editor by co-founder Sergey Brin. The designer of the new Google logo style was Ruth Kedar. It was she who came up with the logo design that we know now.
hand drawn
Hand-drawn logos look clear and “folk-like”. A lot worldwide famous companies use this style.
Johnson & Johnson — good example new trend of 2017. The company logo is very simple - red text on a white background, handwritten.
Web animated logos
Web animated logos are a trend for 2017. They look very bright, extraordinary. With the help of Gif logos you can attract the attention of consumers.
Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over Sleeping Beauty's Castle.
KOLORO company will develop for you unique design your logo, because our specialists are always up to date with new trends in global design.
Such a well-known organization as the UN was formed quite recently, namely on the eve of the end of the bloodiest of wars - the Second World War. This logo was originally designed for a very important meeting that took place in San Francisco during that remarkable year. Therefore, 1945 was significant not only for the defeat of the Germans, but also for the creation of a very necessary organization, which was called the UN; it was at that remarkable meeting that the charter of the United Nations was drawn up and approved.Since the creation of this organization was actually carried out by the US intelligence services, the development of the logo was entrusted to one of them. It was called Division of the Office of Strategic Services. The logo looked like an image of a world map, presented in the form of an azimuthal polar equidistant projection. Apparently considering this drawing incomplete, it was decided to add two olive branches to it.
Read more: what is OSCE
The icon turned out to be so simple and understandable that it was adopted in the first reading. After all, the map of the earth around which the olive branches are located clearly indicates that this the organization is going to protect peace on the planet. After all, even in Ancient Greece, an olive branch personified peace and tranquility. Therefore, anyone with even a little knowledge of history and geography can immediately draw a conclusion about the purpose of the UN.
It should be added that before the official adoption of this logo, a special resolution was created, which noted that the most important rule is that this symbol may only be used with approval Secretary General UN. In addition, this recommendation also applies to printing.
The date of official creation of the logo is considered to be December 7, 1946. Since this auspicious day, the symbol in the form of a world map, located inside a wreath of olive branches, is the original symbol of the UN and remains unchanged to this day.
