Stairs. Entry group. Materials. Doors. Locks. Design

The initial investment amount is 430 000 rubles

Break-even point is reached in the second month of work.

The payback period is 6 months.

Average monthly profit of the 1st year of project implementation 121 000 rub.

2. Description of the business, product or service

Flower shop - profitable business, which will allow minimal investment make a significant profit, because not a single holiday or celebration is complete without a bouquet.

Assortment of colors:

• carnation, bush carnation (minimum 3 shades);
• chrysanthemums (3-4 shades);
• roses (from 10 to 15 different shades);
• spray roses (about 5 shades);
• gerbera (3-5 shades);
• tulips;
• peonies.

In addition to the usual Russian territory Exotic flowers brought from tropical countries should also be offered:

• orchids;
• strelitzia;
• freesia;
• anemones;
• ranunculus;
• irises;
• anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, you can print out special brochures that will tell you not only about this type of plant, but also how to care for it, conditions of maintenance, etc.

Range of products offered:

• Cut flowers;
• A flower arrangement made by a florist using packaging materials that play an important role in the flower business, because the beautiful design bouquets;
• Souvenirs.

Characteristics of packaging materials:

• gift packaging for flowers and floral arrangements;
• handbags made of various materials;
• wrapping paper for every taste;
• boxes for packaging flower arrangements;
• baskets for bouquets;
• ribbons, floral bows, rhinestones.

To increase the profits of your business, you can provide the following types services:

• services for decorating premises for celebrations;
• conducting master classes on floristry.

3. Description of the sales market

Today there is quite high competition in the flower shop market. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your capabilities and find new and original ways of development. At the moment, online flower shops are becoming especially relevant. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period due to the large number of holidays during this period of time. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific peak dates for flower sales:

• September 1;
• The 14th of February;
• March 7 - 9;
• May 25.

The target audience

Flowers are actively bought and given by a wide range of citizens. Core target audience- working youth aged 18-35 years. This group of buyers can be considered the main group in terms of generating store revenue: they give flowers to each other, their parents, grandparents, and pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

• The desire to congratulate someone on a special event;
• The desire to show attention to the opposite sex;
• Purchase a means of decorating the interior of both private homes and public places.

4. Sales and marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Review of the real estate market to select the optimal premises.

Requirements for the store premises:

A separate stationary pavilion with an area of ​​20−40 m2 or a room of the same area on the ground floor office building or residential building;

Windows and entrance should open to the first line or be within visibility from it;

It is desirable that the building is located near the roadway and next to a bus stop public transport;

Possibility of placing a sign;

Availability of running water and toilet.

Registration of a legal entity.

Opening your own flower shop, Special attention it is necessary to pay attention to organizational and legal issues. It is very important to own everything necessary information and work according to the law to avoid various fines.

1. Organizational and legal form - individual entrepreneur or LLC.
2. It is more profitable for an entrepreneur to choose the simplified tax system “Income minus expenses” 15%.
3. It is mandatory to have a “Sanitary and Industrial Control Program”. It is carried out once - after approval by Rospotrebnadzor.
4. It is mandatory to have contracts for deratization, disinfestation and disinfection.
5. Ventilation and air conditioning systems must also be maintained and disinfected.
6. A contract for the removal and disposal of solid waste is required.
7. There are also requirements for internal store documentation. So, the organization should have:
   • journal for recording expired products;
   • disinfectant logbook;
   • assortment list of products sold.
8. All products will require hygienic permits from the SES or appropriate quality certificates.
9. It is worth familiarizing yourself with the Customs Code and Rosselkhoznadzor regulations that apply to plants.
10. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
11. If you accept payments from clients using bank cards, you will need to open a current account.

6. Organizational structure

Staffing:

• director - 1,
• seller/florist - 2,
• courier - 1.

The total number of personnel is 4 people.

Requirements for all candidates:

• active life position;
• high communication skills;
• goodwill;
• honesty;
• discipline;
• responsibility.

Requirements for a florist:

• good taste;
• ability to interest the buyer;
• experience in similar positions;

7. Financial plan

The sales plan for the project is forecast taking into account the seasonality of the business. A gradual increase in sales volumes is predicted in the first 3 months of the project. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in the event of a successful entry into the market.

Sales plan for the 1st year of project implementation, rub.

Procurement structure for the 1st year of project implementation, rub.

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup on flowers is 200%, the markup on souvenirs is 100%. The cost of packaging is 5% of the bouquet sale.

Taking into account the purchase of goods, raw materials and supplies, the average monthly cost is 384,500 rubles.

The financial result for the first year of activity is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

Where to begin flower business: how to open and register a flower shop, what is needed to open (advertising, equipment, associated costs), premises and location, assortment policy and the intricacies of purchasing goods.

This is not just business. Over time, it turns into a way of life. It fascinates, enchants, and captivates. How? Constant contact with nature. The permanent feeling that you bring a piece of beauty into the world and give joy to people. An activity filled with emotions. Those who once plunged into the flower business part with it only due to force majeure circumstances.

However, we will talk about the mentioned the right approach, which will allow you to receive the maximum possible profit from trading such a complex product.

Procedure for opening a flower shop

Let's consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register individual entrepreneurs in accordance with 52.48.32 OKVED " Retail flowers and other plants, seeds and fertilizers.” You have to choose a taxation system (UTII or simplified tax system).

After registering an enterprise, it is necessary to purchase a cash register and also register the cash register with the tax office. Self-registration will take about two weeks. It’s easier to use the service offered by cash register sellers. In this case, the registration process with the tax office will take a maximum of 3 days.

Mandatory documentation

At a retail outlet (regardless of its size), a package of documents must be present, and most of them must be available to customers. This includes:

• Permit to trade (obtained from the government in accordance with N 381-FZ).
• Conclusion of the SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

It is also preferable to keep the remaining documents (lease agreement, KKM registration certificate, cash register) at the point of sale. Sellers and florists must have medical records, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence and costs the business owner the cost of a photocopy. Most reputable suppliers undergo voluntary certification. All you have to do is take a copy from them when purchasing the product.

What do you need to open a flower business?

Advertising

on four sides. The box itself costs about $1000, but this is just the tip of the iceberg. The main expense is approval from the appropriate authority, which can cost $10 thousand (Moscow time). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Equipment for a flower shop

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do it “for yourself”. At the same time, there is no need to immediately turn to the “masters of cold”. First you need to build the “room” itself (more profitable). One side of the refrigerator should be “blank”. It's good if it's a wall. The rest are plastic “windows” made to individual measurements.

A door is required, or better yet several (depending on the size). After the chamber is built, a cassette split system or monoblock is installed in it (possibly when there is another “blind” wall). Along with all the work cooling chamber will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a typical air conditioner installation.

Flower stands and flowerpots are required. Large chambers are usually equipped with shelves and glass vases. In tonars and small pavilions these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies from 9 to 15 thousand rubles.

Purchasing a cut for a small pavilion will cost about 40 thousand rubles (Moscow time). To completely fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, don't get too carried away color scheme, purchase universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: wire for gerberas, tape, adhesive tape, and a glue gun. Tools: pruning shears, scissors, floral knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or retail outlet may be located:

• In the tone. A small room on wheels. In fact, car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unrealistic luck).
• On the ground floor of a residential building (first line only).
• IN mall.

The lowest rents are in shopping centers. Then - tonars and pavilions.

Separate line: online store. It is worth opening it with a fully established business. It cannot exist separately.

Territorial location of the flower shop (IMPORTANT!)

From the right choice The location of the premises intended for a flower shop of any level depends, quite a bit, on the “fate” of the business.

The proximity to a metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main thread - highway. It gives a large flow.

If you choose a place on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need to be directed towards the center.

If the store is located near the metro, but there is no road nearby, you may not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will operate at full capacity, but this will take at least three years. Plus, you will have to constantly make financial investments in advertising, pay for a highly qualified florist and maintain the assortment at the proper level. This arrangement of a flower salon is too long a ruble.

There are nuances. Not every track guarantees a quick start. Purchasing power is reduced by 50% if the store is located:

• on highways, on the sides of which cars are prohibited from stopping.
• On a track with backups.
• Directly next to a public transport stop, where parking is also impossible.

"Pitfalls" of rent

If they refuse rental holidays, you should be wary. There can be no urgency. Vacations are a standard need for any trading organization. At a minimum, it is necessary to arrange the premises, bring in equipment, goods, and decorate display cases. In most cases, this takes a week. If needed redecorating, some alterations will take a month. The landlord's refusal to comply with the standard requirement serves as a reason not to rent the premises. Most likely, there are either no rights, or there will be difficulties with taxation.

The requirement for two months' advance payment is justified only for shopping centers. However, in Lately Even they don't practice it.

When drawing up a lease agreement, you must clarify whether the monthly payment is included in the amount communal payments. Tariffs for electricity and housing and communal services for commercial enterprises differ significantly from consumer tariffs. Electricity bills can reach $300 per month. Price garbage removal also significantly higher. In addition, it is necessary to clarify whether the lessor has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, of which there will be quite a lot.

When renting in a shopping center or residential building, you must immediately check availability outdoor advertising opportunities. It could easily not exist. In this case, it is reasonable to abandon the premises and find another one. This rule also exists for pavilions. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency architectural plan district.

In general, when concluding a contract, you should seek the help of a lawyer. It’s not that expensive, but it can save you from a lot of troubles, even to the point where the landlord’s land allotment period is running out. It will be extremely unpleasant if in a couple of months the building is demolished.

Features of the assortment, what colors to sell

For small areas The best option is to sell fresh cut flowers. Potted crops and related products are extremely rarely sought in such places. Products in this category take up precious space, which can and should be used to increase the range of cuts.

Assortment for toner

The assortment is minimal. The area does not allow maintaining any serious level.

• Carnation ( several colors: red, white, variegated).
• Bush carnation ( several colors: white, pink, variegated).
• Single-headed chrysanthemum ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, motley).
• Rose ( burgundy, white, pink, yellow, motley).
• Shrub rose (pink, white).
• Gerbera (mix).
• Tulip ( from February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m., then the assortment is practically no different from that in the tone. Starting from 18 sq.m. you can already purchase: orchids, anthuriums, irises + increase the number of varieties of roses.

Assortment for the store

Starting from a 30-meter area, it already makes sense to sell potted crops, soils, pots, boxes. On a 50-meter area the assortment will be complete:

• All possible cuts, including exotics, in a large refrigerator.
• Artificial flowers. Dried flowers. Potted crops, including large ones.
• Pots of all types: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to original works.
• Postcards.
• Various decor for home and garden.
• Thematic literature.

In a large store, you can and should organize gift wrapping. The production of designer postcards is encouraged. Everything is used: dried flowers, beads, beads, ribbon, colored paper. The main thing is the florist’s imagination.

How to purchase goods

The main immutable rule is never lock yourself into one supplier, even if he has a super product. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses associated with wages personnel. Additionally, rent should also be taken into account.

The ideal option is to select three main suppliers. The following countries are widely represented on the market: Holland, Ecuador, Russia. This means you need to choose three wholesalers. If something happens to one, two thirds of the ordered goods will be received in any case.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It needs to be sold quickly. The price is relatively not high. Russian flowers are definitely more expensive. Potted crops - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is " 7 colors V". These are affordable prices, a wide selection, and a flexible approach. Contact the manager and all restrictions will be lifted ( tested). This is a Dutch, international company. As for other suppliers, you will have to choose yourself, based on their prices and the quality of the goods supplied.

1. Main purchase

In the process of work, the main assortment will be formed - items and their quantities, which are sold in any case. This will be the main purchase. It will be necessary to make a pre order from all suppliers in order to guarantee receipt of goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are purchased here and are expected to be sold. It is almost impossible to create a stable list. It should be taken into account that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The product must be ordered three weeks before the holiday. Some wholesalers may require orders to be placed one month in advance of delivery. Their demand should be satisfied.

Orders for March 8th are made a month before the 1st. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices are rising quite seriously.

Trying to negotiate payment after the fact with suppliers can lead to their agreement and disastrous results. Risk of being left without goods on the most trading days of the year it is too big. The suppliers' demands are more than justified. They pay for flowers from their own funds, which are simply not enough for the holiday volume. At auctions and plantations, flowers are not sold on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, the price should be set higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, you should start from the maximum price tag of the product, that is, from the cost of flowers purchased for additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like surge pricing. Buyers tend to look for flowers in advance, several days before the intended purchase. If the selected product suddenly becomes more expensive, the person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but the price for them should not be reduced appearance, and by date of purchase. You shouldn't wait for the presentation to be lost. This will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Flower trading is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January due to holidays.
• Great Lent. Weak trading for all 49 days, excluding March 8.
• May holidays(holidays).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• The last two weeks of December. Everyone is preparing to celebrate the New Year.

In addition to these standard “failures”, the flower market reacts to sudden changes in exchange rates and collapses on stock exchanges valuable papers. The reasons are difficult to identify, but the trend is visible. If business is conducted correctly, this does not have a significant impact on the state of affairs.

The main holiday is March 8. Intense trading has been observed for almost a week. The main rush occurs on March 6, 7, 8. The 4th, 5th and 9th can be compared to less significant holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are “quiet” days. Trade comes to a standstill. In residential areas it’s the other way around: Saturday is the busiest trading day of the week.

Summary

The most profitable option in all respects would be to choose large area located on the ground floor of a shopping center, as close as possible to the central entrance group . Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few immutable rules

• You can't feel sorry for old flowers. An illiquid product spoils the display case and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you postpone it “for later,” you may end up with an empty store.
• Personnel must be made directly dependent on profits. The salary is minimum. The rest is a percentage of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very tough.

It is necessary to ensure that the florist is happy. This is creativity. Too much depends on him. However, one must also not lose vigilance. Organizing video surveillance is the best solution. You can pay a lot, but you cannot allow yourself to be deceived. Unfortunately, a flower business cannot be built on trust, no matter how much one would like it to be so. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth opening a flower shop as a franchise?

One of the options for opening a flower shop is to purchase a franchise of an existing store. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how about this information you have to pay (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebouket franchising offer, what buying a franchise gives in comparison with opening a store from scratch.

Comparative table of opening a store by franchise and independently (according to the Mnebuket presentation)

Many entrepreneurs have made a fortune selling flowers, but it is not an easy business. How to open a flower shop from scratch so that the outlet quickly breaks even and begins to generate a stable income? It is necessary to take into account the peculiarities of this field of activity. The specificity of a flower shop is perishable goods - unsold, withered flowers bring losses. Competition in the flower trade is high, but demand is constant. There are several areas of this business: flower kiosk, salon or online store.

The article is devoted to the flower business: opening and design, financial expectations in the form of a business plan and secrets of success.

Legalization of business

This entrepreneurial venture is not burdened with excessive paperwork. What documents are needed to open a flower shop:

• Registration of individual entrepreneurs and extract from ERGUL.
• Tax registration: OKVED code 52.48.32 (trade of flowers, seeds and fertilizers).
• Choice of taxation system: UTII or simplified tax system (6% of income or 15% of income minus expenses).
• Registration of a cash register with the tax office (on your own - 2 weeks, order a paid service from the sellers of these machines - 3 days).
• Obtaining permission to trade from the administration.
• Lease agreement or documents of ownership of commercial premises.
• Conclusions of the SES and State Fire Supervision on compliance with standards.

IN trading floor you need to set up an information stand with a book of complaints and suggestions, as well as product certificates (optional).

Premises and place for selling flowers

Many people ask the question “I want to open a flower shop, what do I need for this?” The amount of investment required depends on the store format. There are many options - from a trailer on wheels to a salon in a solid room

Room type

Opening a flower business from scratch is attractive because it does not require large premises.

Choose one of the options:

1. Cheap segment : A commercial trailer on wheels (tonar) is a profitable investment. In case of an unprofitable place, the trailer can be transported, and in case of failure of the flower business, it can be re-qualified (coffee/tea, hot dogs, etc.) or sold at a profit. The price of a used toner is ≈ 110 thousand rubles.
2. Middle segment : modular pavilion with an area of ​​10 m2 – convenient option, which can also be reclassified and sold at any time. The price of a new pavilion for 10 m2 is ≈ 90 thousand rubles, the rental price per month (10 m2) is ≈ 7 thousand rubles.
3. High segment : renting premises in a shopping center means a lot of traffic from wealthy people and the opportunity to sell at good prices. Rent per month (10 m2)≈ 10 thousand rubles.
4. VIP segment : the first floor of a residential building is a suitable option when located in an advantageous area. Such options are suitable for a flower boutique/salon. Rental price for premises from 40m2 ≈ from 50 thousand rubles per month.

Note! An online store can be opened as an addition to any of the options.

Selecting a location

The future of a flower shop depends on how many people pass through the place in which it is located. Choose options near the highway where you can park your car. A busy person will park, find your store a few meters away and buy flowers.

• downtown – on the side of traffic from the center to the periphery;
• in a residential area – on the side of traffic towards the city center;
• place near the metro, in a pedestrian crossing .

Note! You can buy a ready-made flower business at a price of 250 thousand rubles.

Equipment purchase

What you need to open a flower shop from scratch:

• trade equipment: counters, racks, plastic flower vases (20 pieces), table, and 2 chairs;
• refrigerator display cases for flowers;
• air conditioner;
• computer;
• cash machine.

In total you will need about 110 thousand rubles.

Refrigerators are a must, otherwise the products will wither. The trailers already have built-in refrigerators and air conditioners, if this is a specialized flower toner. In this case, you will need much less investment - up to 50 thousand rubles.

When calculating how much it costs to open a flower shop, include repairs in the estimate - from 350 thousand rubles above.

The right assortment is the key to profit

The main task is to satisfy the needs of everyone entering your store. A poor assortment will force the client to look at flowers from others or change the idea of ​​a bouquet for another gift.

To open a flower shop from scratch, be sure to study the displays in the main flower spots in the city.

Diversification of the assortment depends on the format of the outlet:

• Store trailer (minimum assortment): carnation - 3 colors, single chrysanthemum - 3 colors, spray carnation - 3 colors, rose - 5 colors, bush rose– 2-3 colors, gerbera – mix, tulip (seasonal) – 3 colors.
• Modular pavilion for 10 m2 you can add a variety of colors of roses, and for an area of ​​15 m2 you can add callas, irises and orchids.
• Shop in a shopping center always has additional goods that bring profit and do not spoil. These are flowers in pots, beautiful pots, soil mixtures and fertilizers, postcards, vases, accessories and more.
• VIP class flower salon includes an exclusive assortment, exotic flowers, fittings and accessories.

Eustoma has become popular lately - it is inexpensive, delicate, has beautiful colors, and lasts a long time.

Packaging accessories: transparencies, cone packaging for 1, 3 and 5 colors, corrugated paper, non-woven fabric, colored tape, tape, etc.

The markup on flowers is 200%, on flowers of excellent quality 250% or more. Flowers that are not sold during the week should be sold at a discount, and those that are severely wilted should be thrown away, otherwise it will be a negative reputation.

The most important secret success is a commodity type of flowers. A small store involves purchasing from a supplier for pick-up, which allows you to check all the goods directly at the base.

You need to cooperate with two or three suppliers so that in the event of a holiday emergency you will not be left without goods and excess profits. Main suppliers: Holland, Ecuador and domestic representative. The best product, prices and approach are from a Dutch supplier.

The purchase should be divided into categories:

• "star" assortment — this is the main purchase, constituting 100% of the current assortment, purchased on an ongoing basis;
• additional purchase – this is an order above the main one, which is determined by an experienced seller or owner, depending on the need;
• holiday shopping : an order for February 14 is made on January 23-25 ​​in double quantity, for September 1 an order is made on August 9 in double quantity, for March 8 an order is made on February 1 in tenfold quantity.

Note! Please note that for purchases on March 8 you will need to make an advance payment in the amount of 1/3 of the order or more, taking into account the increased prices.

Advertising

First of all, you need a bright sign in the form of a light box that will be visible at night. The inscription should give an understanding of the product “Your bouquet”, “Million Red roses" etc. The cost of a box 2 meters long, 0.7 meters high is ≈ 16 thousand rubles.

Order the creation of your own website with flower delivery. For delivery, enter into a partnership agreement with a taxi driver. Advertise your website and store for free (social networks, sales sites) or for a fee.

A must: make a batch of beautiful business cards and give them to those who make purchases of a decent amount. Good idea with a discount for those who purchased over 1,500 rubles.

Staff

Hiring a professional florist from the start is difficult and expensive. It is better to choose a beginner specialist, since such an employee will not have to pay much. It is important to approve the initiative of a creative approach - this is the positive attitude of the florist himself and your profit.

A flower salon or boutique with a VIP clientele needs professional florists. This is an absolute necessity if you want to work with corporate and VIP clients.

Staff remuneration should be made up of a minimum rate (10 thousand rubles) and a percentage of sales. In this case, sales will be stimulated, since the florist seller will be interested in sales directly.

Flower shop business plan

The business plan is designed to guide the entrepreneur in the necessary investments and the speed of their payback. This will give an understanding of whether it is profitable to start such commercial activities. Especially if we're talking about about the risks when money for a business is borrowed.

According to minimum forecasts, sales will amount to 3-4 thousand rubles per day. It should be taken into account that during the holidays this figure will be 2-10 times higher, so monthly sales will be adjusted.

Table. Expenses (average)

The payback in both cases was six months, but it is worth considering that the trailer store does not need to pay rent and in the future will bring in at least 7 thousand rubles more than a pavilion with rent.

Before opening a flower shop, you should know some nuances:

• Flowers should be marked down after 7 days, but not after they begin to fade.
• The landlord is obliged to provide rental holidays (without payment) for 1-2 weeks to equip the premises.
• Be sure to check whether utilities are included in the rental price.
• Consider a franchise option.

Unusual approaches to bouquet design will add prestige to your services. Let you have stylish and original bouquets - clients are always happy with this approach. An example of an idea: decorated in paper that imitates newspaper pages, it looks intriguing and unusual.

The business of selling flowers is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, holidays, awards and even funerals... the list goes on and on. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. Isn't there a reason for aspiring entrepreneurs to take a closer look at this field of activity from a large list of different business ideas? It is also safe to say that our dear women will enjoy this type of activity.

Flower business pros and cons

Of course, selling flowers as an income is not ideal - it also has its own advantages and disadvantages that should be voiced.

pros

• Low threshold for entry - it is quite possible to start a flower business with 6-8 thousand dollars, which is quite reasonable prices for a trading business. Moreover, the costs are recouped very quickly.
• A large markup is a flower that can be purchased in some Holland for a purchase price of one dollar, then can be sold for two, three or even five dollars. The main thing is to feel the right moment.

Minuses

• Living goods quickly deteriorate, so there is a certain deadline for sales that must be met in order not to incur a loss (it is even customary for florists to immediately take into account the percentage of products that cannot be sold).
• In a transported batch of flowers there is always a certain proportion of defective goods that cannot be sold in any way.
• Earnings from the flower trade have a pronounced seasonality - flowers sell well in summer period and on holidays, but in winter there is a serious decrease in demand.

Flower business business plan

Opening a flower shop is not such a simple process as it might seem at first glance. To achieve success, you should calculate every step before starting, take into account a number of nuances and little things. Let's try to figure them out.

Registration

The first thing you need to do, otherwise your income will not be legal and may entail a bunch of fines and other problems. It is best to choose an individual entrepreneurship model and a simplified taxation system. All received documents must be certified by a notary, making several additional copies.

Selecting a location

This issue is on the priority list, as it significantly affects the success of your enterprise even before it official opening. It is necessary to select a place that is sufficiently crowded, with big amount pedestrians passing by. It is most profitable to be located near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a “tidbit” near some registry office, but such places have all been occupied for a long time. If your budget is very limited and for real outlet I don’t have enough money, I advise you to start by organizing your activities online. Create an online flower delivery store, fill out the price list and start selling. I'm sure it will be in demand.

What do readers think about it?

Indeed, on February 14 and March 8, people are very active in buying flowers, but the rest of the time it can be a little tight with customers. Therefore, think three times whether it is advisable to take large volumes and open a large retail outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to sell flower corpses - you can sell live plants in pots, seeds and seedlings for the garden.

The business is profitable, but very competitive. It will be very difficult to get in here; seasoned flower sellers, I think, won’t let you turn around. Personally, in our market where they sell flowers, there is no place at all. Well, it’s true that the market is not big.

This whole business, in essence, boils down to the scheme “bought in one place cheaper - sold in another and “in time” (March 8, September 1 and other dates) and more expensive.” 6 thousand bucks in quality starting capital for him, even a lot: from the experience of selling flowers to a friend, I can say that to buy a batch of flowers, 25-30 thousand rubles are enough, plus transportation costs and food on the road - another 7 thousand rubles. The total amount received from the sale of these Krasnodar flowers in Tver is about 100 thousand rubles. The “exit” is very good, but, as a friend himself says, it is only possible once a year, so it’s unlikely that it will work as an extra income or as a permanent business...

And the product is perishable. The best way is to grow it yourself and sell it to order. However, again, flowers are a seasonal product; there is no stable demand throughout the year. If you have extra money, you can try, if you have borrowed money, definitely not

AlexUkr, this business is one of the most profitable. Flowers are selling out quickly, the main place. And it doesn't matter what season. Both in winter and in summer, in short, people always have weddings, every day thousands of women have birthdays, young people buy a lot of flowers for their girls every day. What seasonality are you talking about?

I also don’t consider this business to be seasonal. There are certain months, or rather days, when the revenue is simply crazy, this applies to holidays, but if you create a good name for your flower shop, that is, so that you constantly have a high-quality product and, accordingly, a beautiful one, you can earn a lot a large number of regular customers.

The flower business is seasonal. Flowers are bought well on holidays and in summer, with a decline in winter. Price policy also has its own characteristics. The times when the profitability of flower sales reached 300% are long gone. Now profitability fluctuates between 100-140% and it is “eaten up” by possible defects, broken flowers and fluctuations in trade

AlexUkr, aren’t people celebrating holidays every day? What a seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls on dates, both in winter and summer. Of course, on March 8 you will sell more flowers, but this is simply not a big bonus. It is profitable to trade flowers, and it is simply stupid to argue with this.

And you think that a profitability of 100-140 percent is small. I think that many people would like to receive such profitability. I completely agree with Yura123 that people have a reason every day to buy flowers at any time of the year.

I agree that 100% good profitability, but this does not take into account defects, flowers that were not sold in time, rent, salaries, taxes. In general, I think this business is very risky. If you are ready to suffer losses and then possibly earn something, then try it

An interesting idea for a business, of course. It's worth even taking a closer look at it. But I watched a program on TV in which there were 20-year-old businessmen and millionaires, and there were also adults there. One adult man, quite respectable and not stupid, failed in this flower business and became bankrupt, so with this idea you need to be more careful and carefully calculate and plan everything.

Apparently you don’t yet know what smart seasoned flower sellers do with marriage. I personally know that, for example, flowers whose leaves have fallen are taken and simply glued together, and the top is covered with ordinary varnish with glitter so that they keep their shape. Many people may have seen when they bought flowers that there are some with sparkles, so here they are similar flowers made in a similar way.

Well then, these are swindlers and not sellers who live one day at a time. You should not look up to them because they are not businessmen. There is an unspoken rule: a client will tell four friends about a good purchase, and ten people about a bad purchase (having bought low-quality flowers). So such would-be businessmen won’t work for long

Well, you've already gone in the wrong direction. This is a business, and in business all means are good. You think only in the business of selling flowers, but no, in every business they try to sell marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to barbecue, and then this kebab is calmly sold without remorse.

The flower business is very profitable only if you know a lot about flowers, or you can hire a very high professional in this field. Here you need to understand rare plants; you need to sell not only flowers, but also planting material, as well as flowers in pots, and the main thing is to minimize leftovers.

Well, we are not talking about knowledge, it is already clear that if you decide to start any business, you must be well versed in this area and know a lot various nuances. The main question now is different: the flower business is profitable at any time of the year, or only on holidays.

I think you can make money from this; you won’t even believe it, I once worked in almost this field. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but they were looked after by a specific person who rummaged through them, so I realized there that this business was really profitable.

I saw online flower shops that deliver a bouquet of roses right to the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here An online flower shop with payment via PS couldn’t come at a better time. Just a flower shop - banal.

We need to support the flower business, and make it mandatory for all guys to buy flowers for their girlfriends every evening. Otherwise, sometimes they show up without flowers, and business suffers.
But seriously, according to my observations, this is very profitable business. Flower shops all around. There are not only fresh flowers, but also indoor flowers in pots, and they also cost a decent amount, and, what’s important, they don’t fade.

The idea of ​​opening own business, probably visited every person. And the flower trade is considered comparatively profitable business, because it’s hard to imagine the holidays without them. What is selling flowers? A business plan must take into account even the smallest details. So how to start trading and make it profitable?

Selling flowers: business plan

Of course, first you need to sort out some little things. In particular, you need to draw up an accurate and detailed business plan:

• Research the sales market.
• Choose a place to purchase goods.
• Complete the necessary documents.
• Find a place to rent.
• Purchase necessary equipment and goods.
• Hire staff.
• Calculate the amount of starting capital.
• Conduct an advertising campaign.

If you are interested in how to start selling flowers, then you should know that when creating any business, every little detail is important. This is the only way to make it truly profitable.

What documents are needed to trade plants?

It should be noted right away that a license to sell flowers is not required. Therefore, you just need to register either an LLC or an individual entrepreneur with the tax service. Sole proprietorship is suitable for you if you intend to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of a store and plan to expand your business and cooperate with different companies, it is better to register a Limited Liability Company.

Where to rent a room?

If you are planning to start a flower selling business, you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in tourist area, in a shopping center, etc.

Naturally, premises in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is on the path of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers will not have to crowd into a tiny room.

Try to arrange the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to independently choose the best plants.

What equipment do you need to get started?

As already mentioned, flowers are a product that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, selling flowers is simply impossible. The business plan should include the purchase of the following materials:

• To begin with, you will need a refrigerator, since in the hot season it is important to keep the flowers fresh.

• But in winter months The main threat to the product is cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system, which will help create optimal temperature conditions at any time of the year.

• Don’t forget about stands, tables for florists and other furniture necessary for creating bouquets of furniture.

• Most likely, in addition to fresh-cut flowers, you will sell some other products - these will also require furniture, such as racks and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure there is enough water in the store.

• You will also need a cash register. By the way, as your business develops, when there are more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, and also simplify the work of the accountant.

This is a list of basic purchases. You can buy the rest of the things you need for work after the store opens.

Basic consumables: what to buy?

Naturally, the main thing in your business is fresh, fresh-cut flowers. Today, their market in our country is sufficiently developed; only 45% of products come to us from abroad. You just need to find a company that grows or delivers flowers and draw up an agreement with it. By the way, many organizations use a flower franchise.

Many novice businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

Chrysanthemums take second place, and carnations take third place. Therefore, these flowers must be present in your store’s assortment.

Naturally, you can purchase almost any plants that are useful for creating bouquets. And don’t forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase your income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is interesting and profitable idea. Such plants are more expensive, and when proper care You can save them for months. In addition, indoor flowers are popular gifts because, unlike cut flowers, they do not fade.

We hire workers

A flower selling business can become truly successful, but only with the right approach. It's no secret that the effectiveness of trading largely depends on the quality of service. Therefore, when interviewing future employees, first of all pay attention to such qualities as communication skills and politeness.

To begin with, you will need a seller, and a little later, a florist. If you cannot do accounting, you will have to hire someone for this position (perhaps on a part-time basis). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in great demand.

This is mainly observed in special and holidays, for example, the first and last call, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be prepared for such holidays, buy more flowers, create inexpensive bouquets in advance, and offer discounts. In short, do everything to attract customers.

Weddings are another source of good income. Let your florist create bouquets for the bride. Boutonnieres for the groom and bridesmaids made from fresh flowers are becoming increasingly popular - offer this service too.

Ideas for additional income

Sale of cut flowers and original bouquets- a profitable business. But business, and therefore profits, can always be increased by new level. For example, over time you can create a flower delivery service. This service is very popular among people who do not have time to go shopping, as well as among buyers who want to surprise a loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small items. Quite often, flower shops offer customers souvenirs. These can be figurines, boxes, photo frames, paintings, watches, artificial flowers and other gifts.

Selling flowers: advantages and disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this matter. To begin with, it should be noted that flowers are a product that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some stores sell flowers with a markup of 200 or even 300%. In addition, such a business does not require large start-up capital, any specific skills or extensive experience. With the right approach, selling flowers can become a truly profitable business.