Sushi bar (restaurant: choice of concept, legal registration, necessary permits, location, equipment, staff.
A sushi bar is a restaurant-type establishment that offers visitors Japanese cuisine (sushi, rolls, salads, soups, etc.).
The relevance and viability of this business is explained not only by the presence of demand, but also by the presence free seats in this area, which is confirmed by the regular appearance of new sushi bars that are not supported by a large chain, but successfully survive independently.
The specificity of this business is the need to choose the concept of the future Japanese cuisine establishment. The establishment must have individual characteristics that will attract the attention of visitors.
There are quite a few possible variants of the concept: some existing sushi bars successfully exploit the attributes of Japanese culture, even observing traditional ceremonies, while others, on the contrary, position themselves as an establishment for business people with affordable prices.
The chosen concept should become the hallmark of the establishment and its main competitive advantage.
Choosing organizational legal form to conduct business, it is recommended to proceed from two possible options: registration as an individual entrepreneur or opening a limited liability company.
There are practically no joint stock companies in this business, since the costs of maintaining them are much higher, and numerous additional responsibilities have to be fulfilled (disclosure of information, issue of securities, etc.). The optimal organizational and legal form is a limited liability company, since this will emphasize the seriousness of the institution (among consumers, trust in an LLC is higher than in an individual entrepreneur).
When registering an organization with the tax authorities, you should select the following items of OKVED, taking into account the need to carry out several types of economic activities:
The choice of taxation system is determined by the area of the visitor service hall and the types of activities performed. If the specified area is less than 150 sq. meters, then you should submit an application for the application of UTII (clause 2 of Article 346.26 of the Tax Code of the Russian Federation).
Otherwise, a simplified taxation system should be applied at a rate of 15 percent (clause 2 of Article 346.20 of the Tax Code of the Russian Federation). If, in addition to catering in the hall, it is planned to deliver Japanese cuisine to your home, then UTII should be applied in relation to catering in the sushi bar and the simplified tax system in relation to delivery activities, and also keep separate records.
The activities of this type of business are regulated by several regulatory documents:
The listed regulations provide for a wide range of documents that must be drawn up and agreed upon with the territorial department of Rospotrebnadzor. You will also need to obtain several conclusions from the same department and issue medical records for all employees.
If there are alcoholic products on the menu, you must submit documents to obtain the appropriate license in accordance with the norms of the Federal Law of November 22, 1995 No. 171-FZ “On state regulation of the production and circulation of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products ".
When choosing a location for an establishment, you should evaluate the following basic parameters:
interior options
There are numerous requirements for the premises of a sushi bar, which can be found in the following regulations:
How much does it cost to open a sushi bar, excluding the costs of the premises and its organization.
The set of equipment that needs to be purchased may vary significantly depending on the specifics of the planned menu. However, the following products are required for purchase:
The purchase of this minimum set of equipment for a small sushi bar with the ability to simultaneously serve no more than 25-30 visitors will cost the business owner 100-150 thousand rubles. Costs increase, for example, if there are hot dishes on the menu (snacks and soups), the preparation of which will require the purchase of cooking equipment.
An opportunity to reduce costs is to cooperate with a product supplier that provides refrigeration equipment free of charge. This practice is widespread among organizations supplying fish and seafood.
The number of personnel for the normal functioning of a sushi bar varies depending on its size and characteristics of its activities. With a minimum establishment size and small quantity seats Four workers will be enough: a professional sushi chef, two waiters and a kitchen worker. The staff will expand significantly if the bar delivers Japanese cuisine, since a large number of couriers, operators, and several cooks will be required.
In addition, a larger number of cooks will be required with a varied menu, since it will be necessary to ensure simultaneous operation of the hot and cold shops (at least one cook in each). With an increase in the area of the service hall and the number of seats, the number of waiters increases. The above calculation does not include office workers(accountant, cashier, purchasing managers, personnel officer, etc.), since usually their functions are initial stage carried out by the business owner himself.
The attractiveness of this type of business lies in its high profitability. By opening a small sushi bar, an entrepreneur saves significantly on equipment for preparing hot dishes (most often they are simply not on the menu), wages (at the initial stage, one cook is enough), and floor space (mostly there are small service rooms). The standard cost of sushi is several times lower than the price indicated on the menu.
That is why this business is commercially attractive for entrepreneurs of any level. Relatively fast payback allows you to quickly return the invested funds and make a profit. At the same time, many autonomous sushi bars subsequently successfully develop into large chains of catering establishments.
Sushi is a dish that has become a true favorite among most connoisseurs of exotic food. Every year, sushi consumption increases by 5% - 10%, but the market still lacks exclusive establishments with real Japanese cuisine. The initial investment will be approximately 1,273,000 rubles, the payback period is 2-3 years. The business plan below explains the basic elements of opening a sushi bar.
A sushi bar is something interesting and exotic even in our time. This type of restaurant quietly entered the market, but firmly and confidently established itself in the tastes of customers. And even despite the fact that the peak of opening sushi bars ended 2 years ago, the catering market is still experiencing a shortage of establishments of this concept. Most previously opened restaurants do not change their design and service policy, although even in such a narrow area of business this is real. Therefore, the way is opened for new players to create newer and more interesting establishments.
What is so interesting about this format of the establishment?
In an ideal version of constructing a mechanism for opening a sushi bar, the following points can be highlighted:
To open a sushi bar, it will be enough to register as individual entrepreneur. List of the minimum set of permits:
The room for a sushi bar should be spacious, since the ideology itself includes sophisticated minimalism, unlike the pretentious restaurants we are used to. Also, in such an establishment, you will need a Japanese-style themed renovation.
Primary colors used in the interior of the room:
Mandatory availability of space:
To open your own sushi bar, you will need the following equipment:
If there is an opportunity in your region to hire qualified Asian employees, be sure to hire them! Asian-looking staff will perfectly complement the atmosphere of a Japanese restaurant. Also, in some regions there is a real opportunity to hire a native Japanese sushi chef. Of course, it will be more expensive than an ordinary employee, but the investment will more than pay off, because guests of the establishment will celebrate the taste of real rolls and sushi.
Promotion options:
A sushi bar as a business is quite expensive, but at the same time, very stable. Below are the approximate costs for a sushi bar.
Total investment: 1,273,000 rubles, payback period from 2 to 3 years.
Despite the crisis, some areas of business still continue to develop rapidly. One of the most relevant activities is the food sector. Despite the rather difficult economic situation in the country, cafes, restaurants and fast foods continue to function and bring their owners a stable income.
In the previous publication we discussed in detail, in today's article we will talk about how to open a sushi bar and how much it costs.
A sushi bar is an establishment that offers its customers to try and appreciate Japanese cuisine. In Russia, Japanese restaurants are quite popular; many people want to visit these establishments to relax in a pleasant and refined atmosphere. In metropolitan areas, sushi bars are so common that they exist in almost every area. In small towns, there is much less competition, but there are also a limited number of clients.
Business profitability is a set of concepts such as demand, competition, and the amount of investment to implement the idea. Your task is to competently assess your financial capabilities and demand for services. You shouldn't forget about competition either. Be sure to make sure that there are no similar establishments in the area in which you plan to open a sushi bar. At the initial stage, competition is of no use to you.
A competent action plan will help you allocate your available capital wisely. As an example, see where all the steps on the path to success are detailed.
Before you start opening a Japanese cuisine establishment, you need to collect and complete documents for opening a sushi bar.
To begin with, decide on the organizational and legal form of activity. I would like to note that legally, it is easier to register as an individual entrepreneur, but if you plan to expand your activities over time and offer related services, then it is better to register as a limited liability company.
The second step is registration with the tax service. You need to select the appropriate activity code according to OKVED.
If you plan to additionally provide food delivery services, you will have to keep separate records and use two different taxation systems. UTII will be applied to the public catering system, and the simplified tax system will be applied to food delivery. By the way, you can read about that on our website.
To start activities, you also need to obtain permits from Rospotrebnadzor, sanitary, fire and other services. Employees of the establishment must undergo a routine medical examination and have medical books.
Collecting and processing documents for opening a sushi bar is a rather labor-intensive and lengthy process. If you are not particularly versed in law, I recommend that you entrust the paperwork to an experienced lawyer to save time.
Before opening a sushi bar, you need to decide on the location. Take this process responsibly, because the success of the entire business depends on it.
The choice of location is determined by high traffic and the absence of competitors nearby. Japanese cuisine is in great demand among different segments of the population, so it makes sense to open a sushi bar both in a prestigious business center and in a residential area of the city. It all depends on your financial capabilities.
A chic sushi restaurant in a business district will certainly be popular, but the premises and service in such an establishment must be at their best. Renting in the center will cost you a decent amount, and the interior should be decorated appropriately. If you have enough money, then it is better to consider the option of opening a fashionable restaurant.
Sushi bar in a residential area of the city. As noted above, Japanese food is in great demand, so opening a sushi bar in an area with high traffic guarantees you a stable income.
Renting a room in a residential area is much cheaper, so you will save a lot. Be sure to take into account the competition; it is advisable that there are no similar establishments nearby. Price policy - important nuance. Take into account the average income of people living in the area when creating menus and prices for dishes.
When choosing a room, take into account the standards and SES requirements and fire service. The minimum area for a small sushi bar is about 80–100 square meters. m, but if you wish, of course, you can rent a room of about 300 sq. m. m. But at the initial stage, I recommend that you limit yourself to a small area.
To prepare sushi and rolls, you will need professional equipment. Do not forget that the appearance of the dishes will depend on the quality of the equipment, so you should not save at this stage.
Dishes. For a sushi bar, you need to purchase traditional Japanese dishes designed for serving sushi and rolls. You will also need cups for tea and coffee, glasses, shot glasses, glasses for alcoholic drinks. And of course, you can’t do without the chopsticks you use to eat sushi; they must be disposable.
Responsible, professional staff is the main feature of expensive restaurants. Lead by example, do not try to save money on professional sushi drivers and waiters, remember that the prestige and authority of your establishment will depend on their work, which is so difficult to win and can be lost so quickly.
If your team includes a professional sushi chef from Japan, then the popularity of your establishment will only increase. But, naturally, it is an expensive pleasure to have such an employee on staff.
If you are interested in the question of how to open a sushi bar from scratch, you need to take into account that even a small Japanese restaurant requires a fairly large staff of employees.
To save money, one person can perform several functions, for example, a waiter can combine the functions of a cashier.
Depending on the menu, you must navigate what products you need to purchase. It is advisable to hire a special person whose responsibilities will include monitoring the purchase of necessary products for the sushi restaurant.
I do not recommend that you turn a classic sushi restaurant into a cafeteria. My personal opinion is that selling pizza or fast food in a sushi bar is unthinkable. Focus exclusively on Japanese dishes; regular food can be ordered anywhere, and fans of Japanese cuisine choose sushi restaurants. Don't disappoint your customers.
In addition, a large variety of dishes on the menu will lead to the fact that products for cooking will be purchased in large volumes, and maintaining their naturalness and freshness will be problematic. I recommend that you leave only the most popular Japanese dishes on the menu.
Ingredients for preparing sushi and rolls should be of proper quality. Do not forget that fish is a perishable product, so adhere to strict storage rules. It is better to purchase rice, wasabi, ginger from trusted suppliers who guarantee product quality.
How to open a sushi bar from scratch?
The profitability of a sushi bar is quite high; all business costs pay off in approximately 1–1.5 years. Therefore, there is certainly a point in opening such a profitable business.
Sushi delivery is a very popular and promising activity. In this article we will tell you all the aspects for running this business. Having studied this material, you can understand how to open a sushi delivery service and create a clear business plan: take-out sushi.
Initial capital – 490 thousand rubles.
Average profit – 170 thousand rubles. per month
Payback time – 5 months
For people who are thinking about their restaurant business, it would be right to organize sushi delivery. In restaurants, of course, there are a lot of different dishes on this topic, but the most popular are sushi and rolls. For people who want to open a sushi business, this is a good starting niche. Since the sushi business is a type of entrepreneurship that is currently researched and understood, and the product is in demand.
When starting to create a sushi business plan, you need to fully understand the industry. In general, we can say with confidence that this business is budget option from the entire restaurant business. Opening a takeaway sushi bar with an area of 25 m2 will require starting capital of no more than 500,000 rubles.
To make your business official you will need to choose a legal form. After you have chosen the legal form, you need to register with the tax office. And open it there required codes OKVED:
55.30 – “Activities of cafes and restaurants”;
55.4 – “Activities of bars”;
55.52 – “Supply of catering products”
Also, upon opening this business, you need to notify the trade inspectorate (located in your city or district administration) and notify the regional department of Rospotrebnadzor. They don’t need to pay anything except the state fee for registering a business.
For example, let’s take one of the most popular and expensive Philadelphia rolls. The price is indicated per serving, and in brackets the price is per kilogram, the cost is taken as an average retail price.
1. Rice – 126 g – 7.5 r (90)
2. Nori – 1.5 g – 0.255 RUR (115)
3. Cucumbers – 12 g – 1 r (110)
4. Avocado – 19 g – 1.4 r (115)
5. Salted salmon – 40 g – 34 rubles (700)
6. Philadelphia cheese – 26 g – 8 r (300)
7. Wasabi powder – 5 g – 1.2 r (190)
8. Ginger – 15 g – 3 r (180)
9. Soy sauce (small packets) – 25 g – 3 r (110)
Total – 56.35 rubles.
Of course, the cost depends on the composition of the dish and the cost of the products themselves may vary slightly depending on the supplier. The average retail price is 250 rubles.
The room must be chosen in a passable area mall. The area of takeaway sushi should be from 15 to 35 square meters. It must be:
For a standard takeaway sushi business you will need:
In total, you will spend about 150 thousand rubles on all equipment.
Professional employees on your team are the main advantage of the best sushi bars.
Important: There is no need to skimp on experienced sushi chefs; remember, the quality of the dish and the prestige of your establishment depend on their work, especially at the initial stage.
The number of employees depends on the number of orders and turnover of the organization (set individually).
So, you rented premises, equipped it, found staff. Now you need to think about attracting clients. As a rule, an aggressive advertising campaign is needed when opening, which is why you may need to find leaflet distributors. Advertising will be reviewed in four stages:
For convenience, we will compile a small table of the approximate budget for an advertising campaign.
– Menu development – 40 thousand rubles.
– Order photos of dishes – 25 thousand rubles. (500 rub. piece)
– Website creation – 20–60 thousand rubles. and higher
– Leaflet design – 9 thousand rubles.
– Development of the name – 2 thousand rubles.
– Logo creation up to 20 thousand rubles. (for website, advertising, leaflets)
– Advertising on the Internet 6 thousand rubles. (monthly)
– Advertising costs in Yandex 10 thousand rubles. (monthly)
Total: 90–130 thousand rubles.
Since some items require a lot of time, it is better to start training two weeks before the opening of sushi takeout.
It is worth noting that if you immediately plan to start delivering sushi to your home, then you must transport at least part of the products by car. To do this, you need to hire drivers; for a small town you need at least 2 cars, but for large cities even 5 cars may not cope.
I wish you success! In all endeavors! Any questions can be asked in the comments.
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Not every business owner can boast of the absence of financial problems. ...
* The calculations use average data for Russia
A sushi market selling take-out sushi can generate a net profit of more than 350 thousand rubles. per month. In this business plan, we will look at how to open an island sushi bar in a shopping center.
The goal of the project is to open a sushi market to provide a range of catering services in a city with a population of more than 1 million people. The sushi market positions itself as fast food based on Japanese cuisine and opens in the format of an island-type pavilion. The establishment offers takeout and delivery orders.
Today there is a reorientation of the catering market towards the fast food segment. Even during a crisis, this area shows positive dynamics. The sushi bar project takes into account the main market trends and is considered as a promising type of business. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand and high markups on products.
Thus, the main advantages of the restaurant business include: high level of profitability and demand for catering services; relatively low level of initial investment; small retail area; simple technology production; year-round demand for products; high profitability.
The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. The price segment is below average.
To implement the project, a retail space of 10 sq.m is rented on the territory of the shopping center. The initial investment is 775,000 rubles. Costs are aimed at purchasing equipment, advertising, purchasing raw materials and creating working capital, which will cover losses initial periods. The bulk of the required investment falls on the purchase of equipment - 63%. Own funds will be used to implement the project.
Financial calculations cover a three-year period of operation of the project. There are plans to expand production in the future. According to calculations, initial investment will pay off after seven months of work. Net profit upon reaching the planned sales volume will be 366,000 rubles/month. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar. The return on sales in the first year of operation will be 29%.
The modern culture of public catering in Russia is actively developing: there is a rapid increase in the number of establishments and the variety of offers, which form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expense. At the end of 2015, the average per capita cost of eating out in Russia amounted to 741 rubles. per month, and their share in the total structure of monthly costs is only 3.6% on average across the country.
According to experts, the domestic catering market has growth prospects because it is quite capacious. In comparison with the markets of developed countries, the domestic market looks free - it has room to grow: both in terms of quantitative occupancy and in terms of consumer demand.
Figure 1. Catering market volume in different countries, 2015
Statistics show that the average per capita cost of eating out in Russia is only 741 rubles. per month, which is 15 times less than in the USA. In other words, an American with an average level of income spends 15 times more on food in public establishments than the average Russian. In the structure of expenses of the Russian population, expenses for eating out are only 3.6% of the national average; for Moscow this figure is four times higher.
Figure 2. Average per capita spending on eating out in different countries, 2015.
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The main problem of the public catering market in Russia is its high dependence on the state of the economy, since the level of income of the population adjusts the demand for the services of catering establishments. It is believed that when favorable conditions In the market, about 25% of catering establishments are at risk. In a crisis situation, more than 50% fall into the risk zone.
Over the past few years, the least successful period for this business was 2015: a drop in turnover by 5.5%, a reduction in the number of players in the market - in large cities about 30% of restaurateurs left the market, the curtailment of the activities of chain operators, and a rapid increase in the costs of establishments. Against this background, the market decline of 3.7% in 2016 looks like an improvement in the situation.
At the end of 2016, the volume of the public catering market exceeded 1,200 billion rubles. The market was supported by the active development of fast food, which became the most profitable sector of the market. This fact is due to the fact that consumers strive to save money, not wanting to give up visiting catering establishments. This trend in consumer behavior has led to an increase in the popularity of delivery services. Statistics show that over the past three years in Russia, interest in home food delivery has increased by 2-3%. It should be noted that at the moment, approximately 47% of networks provide food delivery services. Therefore, having a food delivery service is a significant competitive advantage. Practice shows that the service of delivering and ordering food via the Internet can increase sales by 10-15%. This niche remains underdeveloped and this makes it even more promising.
Figure 3. Dynamics of public catering market turnover in 2006 – 2016, billion rubles, %*
*data from Alfa Bank and RBC
Today the catering market offers a wide choice national cuisines and concepts. The most popular segment is European cuisine – 64.1%; the top five also includes Russian, Italian, Japanese and Caucasian cuisines.
Figure 4. Russian public catering market by segments
The state of the public catering market is characterized by the following trends:
the highest demand and growth rates are in the fast food segment;
demand for home delivery of restaurant food;
reduction in the number of restaurateurs in the market;
active price dumping by restaurateurs in an attempt to attract consumers;
the growing popularity of new formats of establishments: street food, gastro bars, restaurants serving national cuisines, in particular Pan-Asian;
growth of the share of catering in shopping centers to 10-15%.
Thus, today the most successful segment is fast food - the only segment demonstrating positive dynamics in the domestic catering market. The annual growth of fast food is 5-8%. In 2016, the volume of the Russian fast food market amounted to 212 billion rubles.
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Taking into account the main trends in the catering market, the concept of a sushi bar looks like a promising direction for the restaurant business. Firstly, Asian cuisine continues to retain consumers. Secondly, the format of the sushi bar makes it possible to classify the project as a fast food segment. Thirdly, the project assumes the availability of takeaway and delivery services. Fourthly, a sushi bar can be installed in a shopping center.
Table 1 shows the key advantages and disadvantages of a sushi bar that should be considered when planning a business.
Table 1. Advantages and disadvantages of opening a sushi bar
|
Advantages |
Flaws |
|---|---|
quick return on investment; no need for a large staff; narrowly targeted, specific niche; high demand for Japanese cuisine; relatively small amount of investment for the industry; promising fast food format; possibility of business scaling |
expensive rental of retail space; the difficulty of finding qualified personnel in Japanese cuisine; difficulty in organizing a business |
The data presented allow us to draw a conclusion about the investment attractiveness of the restaurant business. The implementation of the sushi bar project will allow us to take into account key industry trends and occupy a free niche. Opening a sushi bar does not require large investments, and with the right approach you can achieve high profits due to constant demand.
Over the past few years, there has been an increased demand for Asian cuisine in Russia. And if earlier sushi and rolls could only be found in restaurants, today they have become common food at the fast food level - rolls are even ordered to work as a business lunch.
The business of preparing and selling sushi and rolls is quite common. However, high competition in the industry is compensated by the fact that selling sushi and rolls is a highly profitable business. To achieve success in this area, you need to decide on the concept of the establishment and competently draw up a business plan.
This business project involves the opening of a sushi bar (sushi market), which provides catering services to the population and takes into account the main trends in gastronomic fashion. The sushi bar in the format of a shopping island will be located on the territory of the food court in the shopping and entertainment center. What are the advantages of a trading island? Firstly, high traffic and concentration of the target audience. Secondly, the shopping center employs several hundred people who are also potential clients. Thirdly, shopping centers themselves often hold events to attract audiences, which will allow the sushi bar owner to save on advertising. Fourthly, this format does not require a large staff - 3-4 people will be enough.
The sushi bar's assortment includes a wide selection of sushi and rolls, several options for soups and noodles, as well as drinks. The specialty of the establishment will be sushi sandwiches. The dish is a large roll for a complete snack. This creates an alternative to burgers and regular sandwiches and fits organically into the fast food concept. The inclusion of soups in the range is explained in order to attract visitors to business lunches. Table 2 shows sample menu sushi bar.
Table 2. Example of a sushi bar menuBased on this, the average bill for a sushi bar is 300-400 rubles. You can also add a special business lunch offer to the menu. For example, a sandwich roll + soup combo costs 220 rubles. (20% discount). The offer will be valid from 12:00 to 16:00.
The assortment of the establishment should be updated over time in accordance with the taste preferences of consumers. To eliminate unclaimed items, orders will be continuously monitored. When creating a sushi bar menu, it is important to follow the principle of complete and variable use of products in order to minimize the risk of food spoilage if a particular dish is unpopular.
The sushi bar will provide the following types services:
sale of sushi, rolls, business lunches;
takeaway food;
delivery of finished products.
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This list of services is designed to reach the maximum audience and satisfy the demand of different categories of consumers. Production is carried out on our own using only natural quality ingredients.
Thus, the main advantages of a sushi bar are:
1) unique Japanese cuisine in a convenient format;
2) availability of delivery and take-out services;
3) prices are lower than in a restaurant;
4) a unique offer: sushi sandwiches that replace a full portion.
The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. The sushi bar serves a wide range of consumers. The target audience is the following categories:
mall workers coming for lunch;
active young people who prefer takeaway food;
workers various organizations who order a business lunch with delivery;
shopping center visitors who prefer to eat on site;
The main market for a sushi bar is big cities, since residents of small settlements may not show interest in this area.
One of the important points when opening a sushi bar is the preparation and implementation of an effective marketing strategy, which includes: developing the name of the establishment, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).
A bright and memorable name will make the establishment stand out from the many offers on the catering market. Services for developing a corporate identity for an establishment will cost an average of 10,000 rubles. A catchy, eye-catching sign, including its installation, will cost about 20,000 rubles.
To promote a sushi bar, you can use various marketing tools: promotional videos in the cinema; online promotion; sponsorship participation in cultural projects; installation of billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on.
In this case, advertising on social networks aimed at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. You can also provide for a “happy hour” promotion - the time during which the establishment offers discounts, special menus, etc. The use of this advertising tool should be subject to the following recommendations:
planning promotions for weekdays;
increasing the price of the most popular menu items to cover cost differences;
a short and clear slogan for the campaign;
one group of participating drinks or food;
tracking stock profitability.
The use of a particular tool depends on the target audience of the establishment and the project budget. This project involves the use of the following promotion tools:
Creation unique style, names, branding – 12,000 rubles;
Creation and active promotion of a profile on social networks VKontakte and Instagram. You should allocate 10,000 rubles to promote your profile on social networks;
A repost competition designed to disseminate advertising information among potential consumers. The winner will receive a free set of rolls or a sandwich roll;
Carrying out a promotion in the first 2 months of work - free shipping with a delivery amount of 500 rubles.
Print advertising – distribution of flyers with a 25% discount coupon. The costs will be 15,000 rubles, including creating a layout of an advertising flyer, printing promotional material and the promoter's salary. It is also planned to distribute booklets with menus.
However, the best advertising for a catering establishment is a quality product and service. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. New business ideas and marketing moves for sushi bars you can see.
|
Event |
Description |
Costs, rub. |
|---|---|---|
|
Style creation, branding, logo development |
To become recognizable in the market, you need to have a corporate identity. Costs include naming, logo development, design concept, development of branded packaging |
|
|
Repost competition |
The winner is selected randomly and receives a prize equivalent to 250 rubles. Costs include the cost of the prize and the cost of promoting the competition on social media. |
|
|
Free shipping |
In the first 2 months of operation there is a promotion “free delivery for orders over 500 rubles.” |
|
|
Flyers with 25% discount coupon. The expenses take into account the costs of advertising material and salaries to promoters. |
||
| Total: | ||
An active marketing strategy allows you to speed up the process of payback on funds invested in opening a sushi bar and ensures the required level of sales.
The shopping center's traffic averages 7,500 people per day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Let's assume that only 10% (minimum) of the total number of visitors, which is 75 people, will order at our bar. With an average bill of 300 rubles per person. The daily revenue of the sushi bar will be 22,500 rubles, per month – 675,000 rubles.
The shopping center receives about 6 million visitors a year - all of them are potential clients of the sushi bar. The shopping center's traffic averages 15 thousand people per day. Of these, approximately 12% visit the food court – that’s 1,800 people. The revenue calculation is based on pessimistic forecasts: let’s assume that 5% of the number of visitors to the food court decide to order at the sushi bar. Those. the daily influx of visitors will be about 85 people. With an average bill of 400 rubles, the monthly revenue of a sushi bar will be: 400*85*30= 1,020,000 (rubles).
Opening a Chinese restaurant involves the following activities:
1) Selection of location and interior concept. For any catering establishment, the right location plays an important role. For a sushi bar, the choice of location is based on two criteria: firstly, it must be a place with high pedestrian traffic; secondly, the presence of competitors nearby should be taken into account - since the sushi bar is a specific format, it is not allowed to be adjacent to its analogues. The ideal option is to be located in a shopping and entertainment center - this will allow you to reach various categories of the target audience and increase sales due to the high traffic of visitors to the center.
No need to open a sushi bar big square– 8-12 sq.m. will be enough. m, which will house an “island” equipped with all the necessary equipment and an area with several bar stools for visitors.
To implement the sushi bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. The retail area is 10 sq. m. m., rental cost – 15,000 rubles/month. The outlet is an island style RMU kiosk. This format allows you to attract more visitors. The kiosk is decorated in bright colors and has a seating area with bar stools where visitors can sit.
There are “turnkey sushi bar” offers on the market, the cost of which varies between 300-500 thousand rubles, depending on various parameters. The package includes an island market, equipment, logo development, etc.
The island pavilion for the sushi bar can be presented in various modifications. The standard format of a trading island with an area of 2.3 * 1.7 m will cost approximately 100 thousand rubles. Taking into account the delivery and installation of equipment, the cost will be 115 thousand rubles. For this project it is planned to purchase an island pavilion with an area of at least 8 sq.m. The approximate cost of such an island will be about 200 thousand rubles. In order to save money, you can consider purchasing a used pavilion. In this case, it will cost, on average, 130 thousand rubles. In addition, you will have to spend money on its design and furniture content. – 40 thousand rubles. Thus, the cost of arranging the retail space will be 170-240 thousand rubles. This project involves the purchase of new equipment, so the budget includes the amount of 240 thousand rubles.
In addition to the trading island, it is necessary to pay attention to the organization of work on it. The retail space in this case is limited, so it needs to be used efficiently. Figure 5 shows an approximate layout of an island for a sushi bar.
Figure 5. An example of the layout of an island-type sushi bar (Source: PizzaGroup.ru)
It is also necessary to bring the retail premises into compliance with the standards presented by the SES: separate sinks for dishes and hands, the presence of an exhaust hood, fire protection, etc. Additional costs for this may amount to about 8 thousand rubles.
2) Service format and personnel selection. At the initial stage, 2 sellers will be required who will work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller accepts the order, passes it to the cook, accepts payment, and forms the order for delivery.
The main staff are sushi chefs who are directly involved in preparing the dishes. It is planned to hire 4 employees who will work in shifts - 2 sushi specialists per shift. It is assumed that one sushi maker will prepare local orders, and the second will prepare orders for delivery. The order preparation time should be no more than 15 minutes.
Orders are prepared on site, but there are also prepared dishes that are displayed in refrigerated display case. Those who do not want to wait for their order to be prepared can purchase ready-made sushi and rolls. However, practice shows that buyers prefer freshly prepared rolls.
To fulfill delivery orders, it is planned to hire two drivers who work in shifts and have a personal car.
To supply the necessary ingredients, cooperation with a third party is provided. Meals are served in disposable tableware with a company logo.
Requirements for public institution staff:
all employees must have sanitary records with appropriate marks;
Before being admitted to the workplace, all employees must undergo training and study safety instructions for operating the equipment.
3) Equipment. Equipment for a sushi bar is selected based on its range. Full list necessary equipment is presented in Table 4. According to it, the cost of equipment will be about 250,000 rubles.
Table 4. List of equipment for a sushi bar|
Name |
price, rub. |
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|---|---|---|
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rice cooker |
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deep fryer |
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Refrigerator cabinet |
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Induction table top cooker |
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Sushi cases (refrigerated display) |
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Cooled table |
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Fridge |
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Thermos for infusing rice and sushi |
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Microwave |
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Electronic balance |
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Hand and dishwashers |
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Kitchen utensils and more |
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Cash machine |
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4) Menu creation. The planned assortment is given in paragraph 3 of the business plan. It is recommended to periodically add new dishes to the menu or make special offers - this will allow you to retain the established customer base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SEN, as well as to calculate the need for raw materials.
5) Supply organization. Before opening a sushi bar, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.
supplier of fish and seafood;
supplier of rice and other specific ingredients for rolls (nori, wasabi, soy sauce, ginger);
fresh vegetable supplier;
tea/coffee/drink suppliers.
For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. But many wholesale suppliers have ready-made supplies in stock and are able to fully supply your outlet with the necessary products.
Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.
It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.
When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Typically, shipping costs for ingredients will be borne by your operation. To reduce this cost item, you need to choose suppliers that are closer to your establishment.
The required amount of raw materials is determined based on the menu, technological map product preparation and expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.
The initial stage of opening a sushi bar is registering a business in government agencies and obtaining permits for catering establishments.
For reference commercial activities An LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%).
Type of activity according to OKVED-2:
56.10.1 - Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service.
When opening a catering establishment, difficulties may arise in obtaining permits. To open a sushi bar, you will need to collect the following list of documents:
sanitary and epidemiological conclusion issued by Rospotrebnadzor;
assortment list approved in the SEN;
permission from the state fire inspection;
conclusion of the tax inspectorate on the registration of cash registers;
permission from the Internal Affairs Directorate for the safety of material assets.
After receiving all permits, you must obtain permission to open a catering establishment from the city authorities.
The opening hours of the sushi bar coincide with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week, a shift work schedule should be organized for all establishment staff.
Sales cashiers interact with customers, form received orders and accept payments. Sushi chefs are responsible for preparing dishes, keeping the kitchen clean, storing food, controlling food costs, and cooking themselves. The coordinator processes delivery orders, is responsible for the supply of raw materials, and works with suppliers. The administrator organizes the work process, hires and manages staff, is responsible for marketing policy, monitors the profit-loss ratio, and controls the work of staff. All administrative functions are assigned to the entrepreneur. He will also handle the accounting. Courier drivers provide timely delivery of orders to the address.
Basic requirements for personnel: availability of a medical record, hard work, experience as a sushi chef (for sushi chefs), responsibility, politeness, communication skills.
All employees are paid a fixed salary. The total wage fund is 288,600 rubles. It is also planned to provide bonuses to employees when they reach the planned sales volume.
Table 5. Staffing and wage fund
| № |
Job title |
Salary, rub. |
Number, persons |
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|---|---|---|---|---|
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Administrative |
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Administrator |
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Industrial |
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Sushi chef (shift schedule) |
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Coordinator (remote work) |
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Trade |
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Salesperson-cashier (shift schedule) |
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Auxiliary |
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Delivery driver (shift schedule) |
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Social Security contributions: |
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Total with deductions: |
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Financial plan takes into account all income and expenses of the sushi bar, the planning horizon is 3 years. It is planned that when this time expires, business expansion and opening of new retail outlets will be required.
To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover losses in the initial periods.
The initial investment for opening a sushi market is 775,000 rubles. The bulk of the required investment is for the purchase of equipment - 63%, for initial inventories and working capital fund - 25%, for advertising - 6%, and for the rest - 6%. The project is financed from own capital. The main items of investment costs are shown in Table 6.
Table 6. Investment costs
Variable costs consist of the costs of ingredients that are used in preparing dishes, as well as payment for the facilities consumed during the production process (water, gas, electricity, sewerage). The cost of 1 roll averages 10 rubles, and its selling price is 30-40 rubles. To simplify financial calculations, the value variable expenses calculated based on the amount of the average check and a fixed trade margin of 350%.
Fixed expenses consist of rent, utilities, fund wages, advertising expenses, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.
Table 7. Fixed costs
Thus, fixed monthly expenses were determined in the amount of 334,000 rubles.
The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. Changes in the value of money over time are taken into account using the discounted cash flow method.
The payback period for the project with an initial investment of 775,000 rubles is 7 months. The net monthly profit of the project upon reaching planned sales volumes will be 366,000 rubles. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar.
The annual net profit for the first year of operation will be more than 2.5 million rubles. The return on sales in the first year of operation will be 29%. The return on investment ratio is 39.9%, and the internal rate of return exceeds the discount rate and is equal to 21.3%. The net present value is positive and amounts to 1,531,129 rubles, and the profitability index is greater than 1, which indicates the investment attractiveness of the project.
To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.
The specifics of the establishment determine the following external risks:
bad choice of sushi bar location. Even the location of the point in a shopping center does not exclude location errors. Visit traffic may be overestimated or the competitive landscape may be underestimated. Therefore, it is necessary to carefully approach the analysis point of sale and take into account various factors;
rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including in the contract all the necessary conditions that provide for financial liability of the supplier in case of their violation;
reaction of competitors. Since the food service market is quite saturated and competitive, the behavior of competitors can have a strong impact. To minimize it, it is necessary to form your own client base, constantly monitor the market, have a customer loyalty program, create competitive advantages and unique offers;
refusal to provide rental premises or increase in rental costs. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully.
fall in effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours, etc.;
Internal risks include:
problems with personnel, which mean low qualifications, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system for staff should also be provided;
equipment breakdown and production downtime. Regular maintenance of equipment in order to maintain its performance will help mitigate the risk;
food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Surplus food can occur for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Errors in food storage or breakdown of refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance equipment;
