To open a pub you need to select appropriate place its location, register the legal form and notify the supervisory authorities about the start of its activities, choose the format of work.
Beer is a noble drink that is especially popular and recognized in Russia. The culture of drinking it is developing, and in this regard, our country is following the path European countries. Despite this, there are few beer bars even in major cities, and in small populated areas This format of catering is practically non-existent. That is why those who dare to start their own business in this direction have every chance of success.
Let's talk about how to open a beer bar from scratch and not end up in the red. It is important not only to comply with legal requirements in this area, but also to choose the right format of the establishment, offer the visitor additional services and ensure his leisure time. This will create a good name for the bar and create an original image.
Beer is the most popular alcoholic drink in various countries of the world, with an established target audience, traditions and quality. The largest producer of the product is China, where they produce 54 billion liters of “foam” per year: this is about 40 liters per capita. The most beer-drinking nation is the Czechs, each of whom drinks on average about 140 liters of drink per year. The product is slightly less popular in Germany, Austria, Ireland, Iran, UAE, Saudi Arabia. As for Russia, the industry has great potential: on average, each person drinks about 50-60 liters of barley drink per year, which is 2-2.5 times lower than in European countries.
There are 163 large and medium-sized beer bars and restaurants in St. Petersburg, while the city is home to about 5 million people, not counting numerous tourists. In Moscow there are 363 similar establishments for 12 million residents. In other cities of Russia, the “availability” of pubs is even lower, and therefore the industry has rich potential for development.
1. Format: Beer restaurant
2. Format: Pub
3. Format: Sports bar
4. Format: Summer beer tent
5. Format: Specialized pub
Amount of investment: 9-13 million rubles. (capital investments) + 1 million rubles. (franchise) + 25,000 rub. monthly (royalty)
Description: Irish-style pubs with rich cuisine and home environment They are popular among men with middle and high incomes and operate on the principle of an establishment “on the way home.” Increased attention is paid to design, as well as the formation of a corporate style.
Name: Gambrinus
Amount of investment: from 15 million rubles
Description: Establishments located throughout Russia serve Czech and German beer, with exclusive offers from European brewers. Restaurant visitors also appreciated the excellent cuisine, which fully corresponds cozy interior.
Name: Kozlowica
Amount of investment: 45 million rub. (capital investments) + 1.5 million (down payment) + 5% of sales (royalties)
Description: Czech restaurants
Name: Fifth Ocean
Amount of investment:$2,079 (franchise) + 6% of turnover (royalty)
Description: The family-type restaurant is aimed at middle- and high-income clients, offering visitors freshly brewed beer. The emphasis is on high quality product and its uniqueness, while the franchise seller agrees to open establishments only in cities with a population of 300,000 or more.
Having information on how to open a beer bar from scratch, you can avoid mistakes in as soon as possible build an effective business. It is worth noting that the establishment does not have the right to sell alcoholic beverages for takeaway - for this purpose it is necessary to open a separate store.
Want to know more information on how to open a cool bar? Then you need to watch the “My Business” episode dedicated to this issue.
Nowadays there are a huge number of beer bars and restaurants. But this niche is quite spacious, because there are few people who would not want to while away the evening in a pleasant place, with good company over a glass of beer. In order not to get lost in this large market, you should somehow stand out and surprise your customers.
Writing a business plan for a beer bar is quite difficult. Let's start by calculating the initial investment and monthly payment amounts:
Having calculated our upcoming expenses, we will get the size of the initial investment. It amounts to 684 thousand rubles. In addition, we will spend at least 340 thousand rubles monthly on various needs.
To calculate the profitability of our future business, you need to know that in such establishments the markup is at least 100%. This means that the payback comes quite quickly, despite the amount of initial investment.
The daily revenue of the beer bar is at least 17 thousand rubles, and with good location location and large flow of people can easily reach up to 70 thousand rubles daily. But let’s calculate the payback period with a minimum revenue of 17 thousand rubles, per month it will be 510 thousand rubles, provided that you work seven days a week (in a beer bar, weekends are undesirable). Accordingly, taking into account all expenses, the monthly profit will be 170 thousand rubles, which means that our bar will pay for itself in 4 months. A very worthy result.
Where to start opening a beer bar from scratch? When opening a beer bar, you should be very careful in choosing the premises. To begin with, you should decide in which price segment you will work and, based on this, choose a room. Here are the main criteria to pay attention to:
Beer bar premises
Let's take a closer look at each point. The location of our future beer bar is the most important criterion. It is this point that will determine the main contingent of our establishment and its concept. If the premises are located in the city center, where there is a lot of traffic from people with different incomes, then you can think about a conceptual establishment in a more expensive price segment. It could be a stylized establishment imitating Gothic, country house or a Czech courtyard. Naturally, this will entail more costs for both rent and renovation of the premises. If our bar is located on the outskirts, then the design may be simpler and, accordingly, prices lower. There is an option for location in an industrial zone, not far from some large enterprise. In this case, repairs may not be required at all, and equipment costs will be minimal. In general, the main thing is to decide who your main customers will be and choose the location for the beer bar accordingly.
Open a bar from scratch - individual entrepreneur or LLC?
A beer bar is a fairly profitable establishment. If you choose the right location, assortment and operating hours, you can make a good profit. However, in order for the dream of owning your own bar to become a reality, you will have to take a number of steps.
The first step is to register a commercial entity that will operate the bar. Here you can choose 2 options:
Thus, it is preferable to register an LLC - it is this option that we will discuss further.
To register an LLC you will need:
Also, registering a bar in the LLC form will require collecting the following set of documents:
Documents are submitted to the Federal Tax Service, on whose territory the bar will operate.
After registration has taken place, all certificates have been received, the seal has been made, the bank account has been opened, and the director has taken office by order, the actual work of opening the bar begins.
Having an existing LLC, to operate a bar you will need:
It’s worth talking about the process of obtaining permits in more detail, because if a bar is opened from scratch and not purchased ready-made, the bar owner will have to process all of them.
To obtain permission from Rospotrebnadzor (also often referred to as SES in the old fashioned way), you need the following:
This is an indicative list, it needs to be clarified at the Rospotrebnadzor branch at the place where the bar operates. The fact is that standards regularly change in the direction of tightening, so up-to-date information is needed.
After the documents are submitted, the premises will be visited by a commission that will draw up an inspection report. The content of the act will determine whether you will be given a permit or not.
It is important to remember that you do not need a license to sell alcohol if your bar is exclusively a beer bar. If you plan to sell drinks with an alcohol content of more than 5%, you will need to additionally obtain a license from Rosalkogolregulirovanie. The list of documents needs to be clarified directly there, although, as a rule, the same set is required as for Rospotrebnadzor, supplemented by permission from the Ministry of Emergency Situations and confirmation of registration of the cash register.
The license is valid for 5 years, it must be renewed no later than 3 months before the expiration date. Its cost is 65,000 rubles for each year (i.e., the total cost of such a license will be 325,000 rubles). Whether it will pay off is up to the owner to decide, but the high duty is usually the reason why small beer bars do not sell strong alcohol.
In Russia, various beer establishments are in great demand among young people: cafes, bars, restaurants. Bars are practically the only place where you can relax, and in some of them, have fun. The number of bars in any big city is in the tens and even hundreds. This is mainly due to demand and good income. Exist Various types bars: beer gardens, sports bars where visitors can get together and watch their favorite sports matches in live, these can also be so-called club bars, where in addition to drinking you can enjoy good music and dancing. Often DJs work in such establishments. Beer bars are the most popular nowadays, since this is where most of the young people and adults who like to drink come.
Let's take a closer look at how to open your own beer bar in a medium-sized city. The business plan for a beer bar includes a whole list of provisions, namely: choosing a location, collecting necessary documents, planning principles, purchase of equipment, recruitment of personnel, determination of operating mode and product range, determination of dimensions wages bar workers, and more.
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The business plan first includes choosing a location for the future bar. This could be the city center or the main street remote areas. The main thing is that there is lively traffic. Some bars are being built in large shopping centers, which is also very promising. The second step is collecting necessary documentation. In order for a bar to operate, the following permits must be obtained: a conclusion from the sanitary and epidemiological supervision authorities, the fire inspection and territorial property management. If the premises are not built from scratch, but are rented, then the services of the fire service will not be needed. All responsibility will rest with the lessor. Before this, you need to register with the Federal Tax Service as an individual entrepreneur or LLC. Otherwise, such a business will be illegal.
The Sanitary and Epidemiological Service carries out supervisory activities at the design stage and during the operation of the bar every three years. This is called preventive and current sanitary supervision. Its purpose is to establish compliance with sanitary legislation in the service sector. To set up a beer bar, you need to strictly comply with everything building codes And sanitary rules. Otherwise, a fine may be imposed or the bar will temporarily cease its activities until the identified violations are eliminated.
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To open your own beer bar, you need to purchase necessary equipment. It includes: refrigeration units for storing food and alcoholic beverages, microwaves, stoves, oven (if needed), tables, chairs, bar counter, racks for alcoholic beverages and so on. All this will cost an average of 5-10 thousand dollars. In addition to the equipment, it is very important to create the interior of the room. For a beer bar, music is an essential component. If this is a sports bar for watching matches live, then it would be advisable to place a large monitor in front of the eyes of visitors.
The interior of a beer bar should be cozy and beautiful. After all, no one wants to spend their free time in a gloomy and dirty establishment. Required elements There are tables with seats, there should be enough for everyone. The range of beer should be varied, from draft to canned. It is important to organize the preparation of snacks: cold, hot. All utensils must be clean and thoroughly wiped by the bartender; this is his direct responsibility.
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The operation of a beer bar cannot take place without workers. The staff must include: a manager, 1 or 2 security guards, an administrator, waiters, a bartender, a cleaning lady, and a cashier. Young people, less often girls, who have experience in this field and have passed a medical examination are invited to work as bartenders. They must carry personal medical records with them. Anyone can get a job as a waiter; you just need to go through an interview and initial training by passing a short exam. All personnel issues are resolved by the administrator. He also keeps order in the bar and the work.
It is very important that all workers look good and wear protective clothing. This will give the establishment authority and solidity. Depending on the size of the bar, there should be security guards working there. They are the ones who keep order in such establishments and, in the event of conflicts, resolve disputes.
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will require initial capital from its owner. Most of the money will go towards renting the premises. This is approximately several hundred thousand per year. For a large city this is not a lot of money. The following costs will be associated with the purchase of equipment, dishes and other equipment. Some money will also be needed to pay salaries; this is an average of 15-20 thousand rubles per month for each employee.
But despite all this, it is quite a profitable business.
Payback can be one year.
The profitability of opening a beer bar is quite high. To increase your income, you can organize a permanent work schedule, that is, every day with or without one day off. Many bars are only open 2-3 days a week, which is less profitable. In addition, you can organize additional paid services in the form of a game of billiards. Thus, based on all of the above, we can conclude that almost anyone can do it, all they need is initial capital and organizational skills. Great importance here has a choice of location. It is important that there are no competitors nearby, otherwise the business may fail.
A beer bar is a highly profitable (~30-35%) and quick-payback type of business (~7-12 months). Opening such an establishment does not require large financial investments and does not require hiring highly specialized specialists or chefs. This makes this business easy to create, but highly competitive, especially in large cities. In this article we will look at how to open a beer bar from scratch and give an example of a business plan with calculations.
| Advantages | Flaws |
| The margin (markup) on products is 100%. High business profitability ~30-35% | Large initial costs for opening an establishment, high rent in the city center |
| Fast payback period ~7-12 months | High competition, especially in large cities: Moscow, St. Petersburg, Kazan, Yekaterinburg |
| A large number of potential visitors to the establishment | The establishment is not overcrowded during the daytime and on weekdays |
Beer is one of the most popular drinks in the world. The most beer-drinking nations are the Czechs (140 liters per year), the Germans and the Irish. In Russia, beer consumption is 2.5 times less than in other European countries. The main visitors to the beer bar are “blue collar” (middle class): managers, office workers aged 25-50 years.
Let's consider the types and features of a beer bar: a pub, a sports bar, a summer tent and a highly specialized bar.
| Type of beer bar | Peculiarities |
| Beer restaurant | Focus on dishes national cuisine: German, Irish, English + exclusive beers (see " "). Availability banquet hall. Entertainment: live music. Target audience: premium segment of the population with high solvency: married couples, office employees. |
| A pub | Focus on conveying national flavor in design and types of beer. Entertainment in the form of sports broadcasts, live music. Target audience: managers, office workers, students |
| Sports bar | Focus on broadcasting sporting events. Target audience: fans, students, fans |
| Summer tent | Sale of alcoholic beverages in summer period time in parks and recreation areas and high traffic areas. Investment costs for opening are low. General target audience |
| Highly specialized beer bar | Decoration in thematic national style: German, English, etc. Requires large financial outlays to open. Targeting tourists and wealthy visitors |
Let's consider the main stages of opening a beer bar:
The location of the establishment directly determines its profitability and payback period. Location is a key factor in the success of a brewpub. The optimal location would be the city center with the most convenient accessibility to the bar and high traffic. The first location option is in close proximity to shopping centers, business centers, offices. The proximity of the location to the offices will allow you to occupy daytime and organize business lunches for employees. (As a rule, the bar is open from 12:00 to 00:00)
The second option for locating the bar is in areas with large production centers: factories, factories and other industries. The purpose of visiting such bars is to relax after work.
The third option is location near major transport hubs: train stations, airports and ports. The purpose of the visit is to reduce the waiting time for transit passengers in a pleasant atmosphere.
The bar itself can be located either on the ground floor (first line of houses), or in the basement or ground floor. The main thing is the visibility of the establishment and its accessibility.
Minimum room area 180 m2. (120 m2 is allocated for seats), 40 seats.
Your beer bar can be decorated in ethno style Ukrainian hut or a Russian village hut, in the spirit of Soviet times, in the style of Russian people's hut. Moreover, it needs to be decorated in such a way that the staff also wear clothes that match the design of the bar. When designing, the name of the bar should be consistent with its internal design.
For example, if the bar is called “Red Arrow”, then branded clothing for waiters and bartenders can be in the form of conductors and conductors or the head of the train. The furniture imitates the furniture on the train, glasses, tablecloths and napkins with Red Arrow emblems. Everything around the bar should create the effect of immersion in the atmosphere of the legendary train.
Registration of a beer bar (restaurant) with the tax office is carried out by: individual entrepreneur or LLC. In the table below we consider the main advantages, as well as necessary list documents for their registration. When registering under OKVED, select the main activity: 55.4 - “Activity of bars”; additional: 55.3 - “Activities of restaurants”; 55.5 - “Activities of canteens and supply of catering products”; 92.3 - “Other entertainment and entertainment activities”.
| Form of business organization | Benefits of use | Documents for registration |
| IP ( individual entrepreneur) | Used to create a small restaurant-type establishment fast food (<50 мест). Количество персонала 3-5 человек |
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| OOO ( limited liability company) | Used for opening a large beer restaurant (>50 seats), attracting additional financing, scaling, capital construction |
According to the law, the authorized capital of an LLC cannot be less than 10,000 rubles! |
The optimal choice of taxation system for a restaurant will be UTII(single tax on imputed income), to switch to this system there must be a municipal law on the possibility of using UTII (up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%. If the organization chooses the simplified tax system, then an interest rate of 6% of income will be the optimal solution.
This video tells the success story of Dmitry Levitsky: how he opened his bar, what difficulties he encountered and how he is developing his business.
The main goods that will be consumed are beer and warm and cold snacks. It is important that in addition to draft and bottled beer, accompanying dishes are served: nuts, chips, crackers, smoked wings, squid, snacks, fish different types: dried, smoked, herring, cheese balls, pork ears. In addition to traditional beer of varying strengths, you can offer visitors non-alcoholic beer.
Organize a business lunch and hot meals to attract visitors during the daytime lunchtime. You can also deliver business lunch to offices.
Let's consider the main financial costs of opening a beer bar:
In total, the purchase of equipment will cost ~800 thousand rubles. For the purchase of products ~300 thousand rubles. For advertising (signboards, banners, stands, advertisements in the media and via the Internet) ~100 thousand rubles. So, a one-time investment in opening your own beer bar will be ~2 million rubles. The current costs of the beer bar for each month will be approximately 400 thousand rubles. The main monthly expense is renting a room! The main current expense items are presented in the figure below:
The daily revenue of the beer bar is ~20,000 rubles. The main revenue comes at the end of the week: Thursday, Friday in the evening hours from 19:00 to 24:00. Monthly gross income ~600 thousand rubles. Net profit monthly is ~200 thousand rubles. Return on initial investment costs ~7 months.
| Business profitability |    (3.7 out of 5) |
Business attractiveness
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| Project payback |  (3.5 out of 5) |
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| Ease of starting a business | (2.0 out of 5)
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| A beer bar is a highly profitable business with a quick payback period (~7-12 months), but an extremely risky business. A key success factor is the location of the establishment in close proximity to offices, business and shopping centers. The main monthly expense item is rental payments. The main share of revenue comes from the evening hours (19.00-24.00) at the end of the week (Thursday, Friday). One of the quickest options for creating a business is to open it as a franchise, which will save time on organization technological processes, search for suppliers and venue design. | ||
