Google is increasingly taking it upon itself to define “content quality” when it ranks in search results. Of course, for most marketers, this fact is not new, but do not forget that the way Google uses to evaluate content is constantly changing and evolving.

Based on research, positive signals, such as the amount of time a visitor spends on a page, have a very strong effect on how Google will rank that page. We conclude that it is extremely important to create content that will hold the reader's eye on itself. Simply put, interesting content.

So, based on both research and my own experience, I'd like to explain how you can achieve "quality content" on your site.

1. Make content relevant and easy to read

This is the point. If your content is too short, articles are short and incomplete - you will not be able to immerse the reader in the topic, captivate him. And given the fact that probably somewhere on other resources there is also content on this topic, it would be nice for you to offer the visitor something more complete and detailed.

Readability is obviously also an important factor. No matter how much useful information and meaning you put into your content, if the visitor leaves your page due to the fact that the text on it is written in rather confusing language, and even with abundant use of jargon.

2. Focus on UX

Creating the perfect UX is something that we mention the importance of very often, and if you rely on logic, it will not be a surprise that a good UX can have a significant impact on the ranking of your content in Google.

If your content is well structured and well organized and easy to navigate, people are unlikely to leave quickly. And if people linger on your page, Google thinks your content is interesting and probably should rank it better.

Do not forget that today, when we talk about creating a quality UX, we already mean convenience not only for computer users, but also for visitors who view your site from other devices, such as tablets, smartphones and others (reader ratio text content on the Internet from PCs and from mobile devices is approximately 40% / 60%, respectively, so do not underestimate the mobile segment). Make your website mobile friendly. We did a study for which we collected informational sites from the first 30 pages of Google search results, and only 30% of them had a design that made it easy and simple to use the site from a mobile device.

3. Stop worrying so much about keywords

We all remember those "dark days" for the Internet, when Google had not yet begun to punish sites for using dirty marketing techniques: using sentences that do not make sense, but full of keywords, inserting sometimes completely unreadable structures and other rubbish in order to increase positions in search engines.

Fortunately, those days are over, and we are witnessing a violent increase in the amount of content that is made primarily for people.

If you're writing content, no matter what it's about, your priority should be making it easy for people to understand. In short - it should be readable and meaningful, at the same time concise.

If you want your content to be relevant to some search phrase, use keywords so that they look as natural as possible in the text and do not stand out. Look at the chart (screenshot below this paragraph), you will see that the top 5 (according to Google) pages contain much fewer keywords in the text than the next 5 pages.

4. Backlinks Are Decreasingly Important

Based on research, it's safe to say that year after year, the relationship between backlinks to your pages and their positions in search engines is getting weaker and weaker.

This only confirms what we have often been talking about lately - building an unnatural link strategy (buying links, etc.) becomes a crazy waste of time. Better spend this time making your content better and more interesting for people. This will make sense. Backlinks with key phrases in the anchor are completely rejected by Google.

5. What about social cues?

Official statements about how social reposts affect. networks, your content was not in its position in the search results, however, if you conduct a study, you can observe a direct connection. Web pages in first place have twice as many Facebook signals as those in second place, for example.

The point here is not the link, but something else: the more people share your content, the more people will see your content. This is important, if only because this way you can bring more people to your site, this will improve the behavioral factor and positions in the search results.

It is also worth noting that social Signals are a good way for marketers to figure out where the content's target audience is, or vice versa, where it isn't. If no one likes or reposts the content, it means that the work with the target audience is being done incorrectly, and vice versa.

Let's draw conclusions

We've heard that quality content is important, so the research results probably won't surprise people too much.

However, what they show is that marketers were right when they said that the days of "playing with the system" are over, and the time should be focused to the maximum on creating quality UX and content. Now these are the main tools.

Personally, I think that this is a real plus for both marketers who are interested in clean and high-quality work, and for people who just want to receive interesting and readable content.

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Sentences with "important"

We found 80 sentences with the word "important". See also synonyms for "not unimportant".
Meaning of the word

• One of important the reasons for this were dinners in families, to which they were invited after prayer.
• But returning to the described period, it is necessary to mention a number of important events that took place at that time in Central Asia.
• Let's say the average person in a month can solve ten important problems.
• During the meeting, a number of important questions.
• Only the proponents of this theory overlook the series important factors.
• Continuous literary correspondence with friends was one of the favorite and important Pushkin's occupations at this time.
• important Another factor was that he, like every Greek, loved to haggle.
• important element in the formation of a new situation was the direction of June 7, 1955
• important It was also the fact that the first fantasy was brought to life precisely in the USSR, a country unknown and to someone seemed dangerous.
• And another moment, for the goat breeder important.
• He was proud of me again, which was by no means important for me after having let him down so much in the past.
• This was also considered important factor in favor of Rudzutak.
• Important that the guardian of Orestes, the son of Archelaus, was Erop, the ruler of Linkestida.
• Another important evidence of Potemkin's participation in the coup of 1762.
• important the direction of Richelieu's policy was the development of the fleet, trade and foreign economic relations.
• Well important atmosphere was a factor.
• In Moscow, Viktor Vasnetsov met the family of Savva Mamontov, and this became important event in the artist's life.
• important was that, unlike the partisans of the border regions, who in the summer of 1941
• But I, in advance considering this important In fact, she applied for a stenographer's course.
• Meanwhile, judging by some reports, his participation was important, since his merits were officially recognized by the empress herself.
• important It also seems that Vasily Aksyonov kept these letters all his life and even took them with him when he left for emigration.
• For the development of national and international radio television, this is a factor important.
• This moment also presented itself to me important.
• The trip was supposed to help him make contacts useful for his career, which was important.
• Fourteen letters of Natalya Nikolaevna Pushkina were written over the course of four years, and this circumstance is important.
• important It was also that one had to be able to express one's thoughts briefly and succinctly.
• important turned out to be different in this case.
• Except for the uniform, rather ridiculous, which seemed to me important element.
• Another important moment: the championship is born in rivalry.
• important lack of roads was a factor holding back the development of trade.
• First important a significant expansion of the Kingdom of Castile was a consequence of the landmark victory at Las Navas de Tolosa.
• Important that Palen entered by cunning and bribery into the confidence of Count Kutaisov, the person personally closest to Paul.
• important the direction of Richelieu's policy was the development of the fleet, trade and foreign economic relations.
• Potentially it was important result.
• The duke was kind, calm, delicate, compliant, and besides, he was known as a fine connoisseur of the arts, which for Ekaterina Pavlovna was important.
• Before the revolution in the Kargin farm, except for the cinema (what for the farm important), there was no entertainment.
• But important and the fact that in material terms, Leonard Leopoldovich had no particular problems since childhood.
• important a factor in the change in Hitler's attitude towards Manstein was that Himmler considered the latter politically unreliable.
• There is one more important fact testifying to the forgery with newspapers.
• For a young man who did not have a steady income, it was important(Boris was paid 10 rubles).
• important the fact that he was the steward of Robert I, that is, the manager of his economy, also appears.
• For many, this was important.
• Important it also turned out that Olga was Russian, and Picasso, the great revolutionary in art, generally liked everything Russian.
• Another important the moment for the guest was that besides Nikolai, there was no one else in the house at that moment.
• All this important, for the gymnasium, where he asked to take his son S.Ya.
• Other important the subsection requiring your close attention is genetic genealogy.
• Important also recall that experiment, the “socialist tavern”, in the words of I.L.
• important it was also that Biron achieved influence on these same barons.
• In addition, receiving it meant an additional monthly amount of five dollars, which important when you get twenty-one dollars.
• In addition to Rasputin's military positions, she could not forgive him for one more important th circumstances.
• He was able to explain everything and important, to show everything.
• The last circumstance was for me important, considering my unenviable financial situation.
• And here important what was the author who created his work for us.
• A controversial and not fully clarified question remains one important the moment of the political biography of the Rakovsky period of the World War.
• And here arises important question: how long can we operate in isolation from the base?
• Important there was also the fact that the American side took on all the expenses for the expensive trip.
• Besides, important its advantage is its relative compactness.
• Important note that such ideas were given to Anna Ivanovna Munnich, and Biron and Osterman objected to this.
• important was that a year after entering graduate school, I started a family in Moscow, and in 1959
• And one more important a fact which, I think, had a negative impact on Stalin's attitude towards the Jews in that pre-revolutionary time.
• In the meantime important that people who left at one time are returning to the theater willingly.
• Question important, but there is no ready answer to it, except for the statements of the admiral given in this book.
• important a factor in this was the end of the conflict in Transnistria in the summer of 1992.
• And the second factor, too important, followed from the minus of my then position.
• Possessed a new star and another important property: she was a talented theater actress.
• Even at the dawn of his presidency, Putin once proudly shared this important fact from the history of his family.
• At that time, for young hockey players of draft age, there was important factor.
• They say that Yeltsin liked this parody, which was already important.
• I think Bob proposed to him, delighted with the sound and that important, the shape of his instrument.
• This is for a poor person, and for his family, of course, important, but the main thing was different: the young devotedly loved each other.
• From the shameful (in his opinion) expulsion of Russia from the Baltic states in 1994, he also took important lesson.
• This is what this one says important fact.
• The reaction of the chief banker of the Joyce factory was important, and the artist became alarmed.
• Important and the fact that after V.S.
• Let the reader keep this in mind important criterion for evaluating my judgments.
• Observing neurological patients, he noticed that during the course of the disease important is a personal factor.
• Getting acquainted with the events of the first years of the life of the Princess of Wales, one should take into account one important factor.
• Important question: who made up Matyushenko's "guard" during the mutiny?
• The last thing for Dean was important because he always had a weakness for the female sex.
• Important the question of accomplices was not raised at all during the investigation.

Source - introductory fragments of books from LitRes.

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Hello, Pavel Yamb is with you again!

If you write articles, then you need to be able to express your thoughts clearly and to the point. How to achieve the necessary clarity, what three important components a quality text consists of, we will talk today.

The main thing is the idea

To clearly articulate an idea, you either need to be a kid or have a serious knowledge base. The unclouded mind of a child immediately and often without the usual diplomacy of adults grabs the essence of what is happening. Life stories when kids put parents or other people in an awkward position are probably familiar to you.

A father and a five-year-old child ride in a packed trolleybus. Cold weather, windows fogged up. The boy begins to rub the glass so that it squeals under his fingers. The father makes a remark, the child does not react.

- How many times can you tell? he explodes. “I talk, I talk, but you still don’t listen!”

- And your mother tells you not to pee in the bath, but you pee anyway! the boy retorts loudly.

An educated and well-read person draws analogies in the same way and captures the essence of events - however, he already distinguishes what and when to say, and what is better to refrain from.

Therefore, the first and most important condition for the successful formulation of thought is the main idea. Without it, it will be just a stream of consciousness.

It happens that there is even an idea, but the problem is in the presentation. In this case, three necessary conditions - three whales "- will help to convey it to the reader or listener:

• clarity and simplicity of thought;
• structuredness;
• data.
• Mirra peace and...

Explaining with words

The clarity of expression will not arise from scratch. To choose the right words, you need to know a sufficient number of them. Synonyms, semantic shades - all this comes into our speech with the presence of a sufficient vocabulary.

For comparison: Dahl's explanatory dictionary consists of 200 thousand words. The vocabulary of a person with higher education is approximately equal to 10 thousand words, and an erudite uses no more than 50 thousand. The passive vocabulary, of course, is larger. Here is an interesting test: http://www.myvocab.info/ My passive vocabulary, according to this questionnaire, is 58,000 words. And yours?

Self-confidence is also an important factor. An insecure and illiterate person will try to hide gaps in knowledge with abstruse phrases. Those who know and are sure, on the contrary, are interested in the accessibility and understandability of their ideas. However, one should beware of confusing simplicity with primitivism, and elementary knowledge of the material with abstruseness. Even when explaining the basics of quantum physics to children, one can hardly avoid a certain number of terms:

Although the idea is presented gracefully: clearly and simply.

Structure is the basis for understanding

The importance of a structured presentation of thoughts, I hope, does not need to be explained. How to learn to structure your thoughts? Plan the message you want to make. Decide what to talk or write about first, how to develop the idea further. From simple to complex or from complex to simple, whichever you prefer. However, the consistent presentation of information is our “second whale” of a clear and precise presentation of our thoughts. Then, when experience comes, this plan can simply be kept in mind. The clear structure of the message will immediately show that it is made by a master who knows how to correctly present the idea.

Facts on the table

The “third whale” on which clear thinking rests is facts. Give weight to your messages with confirmed facts, real examples, they inspire confidence. For example, Dale Carnegie's books are filled with examples from the lives of different people - from outstanding personalities to his unknown students, friends, relatives and acquaintances. And he has long become a real classic of self-improvement techniques.

In addition, thanks to the facts, it becomes clearer what idea the author wants to convey to the reader or listener.

Is this skill necessary in everyday life? Of course, if you want to improve the quality of communication with other people.

If the dispute ends in a quarrel or a fight, it means that none of the participants could express their thoughts clearly and clearly. The skill of discussion, like many other things, can and should be learned. However, everything is subject to us, if we only set such a task. And I'm sure you will succeed!

Pathological forms of spermatozoa are determined using a spermogram. Today you will find out the reasons for the development of the abnormal structure of gametes and what is the probability of conceiving a child in a married couple.

Statistics now, unfortunately, show the sad indicators of the reproduction of the strong half of humanity.

Only 60% of men, after conservative treatment of various abnormalities associated with seminal fluid, can restore the ability to conceive.

The composition of livestock is influenced by many factors, among the main ones are poor ecology, unhealthy lifestyle, bad habits and substances. Let's take a closer look below.

Why does abnormal sperm development occur?

The fact that a man has poor seminal fluid with developmental abnormalities can only be revealed when planning a pregnancy and when it is impossible for a couple to conceive a child.
The defectiveness of gametes is determined using a spermogram.

It can be taken in all medical institutions specializing in pregnancy planning, or in independent laboratories.

The spermogram shows the pathology of spermatozoa, their structure, structure, mobility, and how likely it is to prevent infertility through conservative treatment. It is necessary to prepare for it so that there are no distorted results of the analysis.

How to take a spermogram correctly:

• Avoid sexual intercourse for 5 days, do not masturbate.
• The collection of ejaculate is carried out in specialized laboratories with special rooms where a man collects it by masturbation.
• You can collect the analysis at home, but on condition that you have time to bring it within 1 hour in a special container (take it in advance).

It is with the help of the analysis that the diagnosis and picture of the pathology of spermatozoa will be determined. There are several types of the disease - aspermia, oligospermia, azoospermia, osteozoospermia, teratozoospermia.

Deformed cells can occur for the following reasons:

1. Disruptions in the endocrine system and hormonal background of a man.
2. Stress, prolonged depression, psychological shocks.
3. Heredity and location at the genetic level.
4. Age changes. A man after 38 years of age has a risk of anomalies.
5. STIs, viral and bacterial infections can adversely affect the result.
6. Bad habits, alcoholism and drug addiction, everyone knows - destroy the structure and structure of sperm.
7. Injury to the testicles, inflammation of the scrotum.
8. Varicocele, hydrocele, orchitis, and even inguinal hernia can affect seminal fluid.
9. Working with harmful substances and chemicals.

Therefore, it is necessary to take care of your health at any age in order to avoid infertility or the birth of a long-awaited child with severe disabilities.

Teratozoospermia

One of the causes of infertility in a man is defects in the head and tail, which means “ugly sperm” and the percentage of such specimens in the ejaculate should be no more than 15-20%.

This pathology can be both temporary and fraught for a man - to remain infertile forever. Therefore, the help of a qualified doctor is necessary when planning a pregnancy.

With this anomaly, spermatozoa in large numbers have a defective morphology, i.e. irregularly shaped head and tail. When does the anomaly appear?

Sperm deviations occur regardless of age-related changes (although it is also an important factor), many reasons affect the development of sperm in the ejaculate.

We have listed the main ones above. With teratozoospermia, the conception of a child is reduced to zero, often with such a pathology, IVF (artificial insemination) is offered, if conservative treatment does not help.

With this technique, the most healthy and active are selected, there are no risks - to conceive a baby with pathologies. This type of abnormal development is difficult to treat. The prognosis is gloomy, according to statistics, 10% of couples remain infertile.

Analyzes and diagnostics

The norm of livestock per 2 ml of ejaculate is only 40 million. Of these, there are a large number of defective, inactive and dead ones. With a reduction in ejaculate, there is a possibility of infertility.

To do this, a spermogram is prescribed in several stages to exclude the presence of a man's problems with reproductive function, as well as other additional tests. It is necessary to contact an andrologist for a consultation.

What to hand over?

1. Ultrasound of the testicles and genitourinary system.
2. Blood for hormones.
3. STI, HIV, syphilis.
4. Analysis for genetics and heredity, for the presence / absence of extra chromosomes.

Deciphering the norm of sperm in the ejaculate

Table of the norm of spermatozoa in the ejaculate

It is important enough that a qualified laboratory assistant-spermologist read the spermogram; the diagnosis and treatment prescription depend on the correct interpretation. Therefore, if you have been diagnosed with infertility, do not despair, retake it in another independent laboratory.

Treatment

Treatment of a disease in which abnormal spermatozoa develop requires a professional and conservative approach. First of all, the technique is aimed at preventing the occurrence of deformation, the death of sperm in the ejaculate.

It is quite common when deciphering in a spermogram such dynamics of frequently detected pathologies of spermatozoa:

• inactive – up to 80% of found deviations;
• dead - 40%;
• sluggish - 40-50%;
• deformed - up to 20%.

In case of severe infertility in men, artificial methods are offered (IVF PICSI and ICSI).

Types of therapy:

• Surgical intervention (for example, with varicocele).
• Stimulation of sperm production with the help of medicines - Spematon, Spermaktin, Speman, Tribestan, Verona, Viardot.
• Micro-TESE testicular biopsy for invasive sperm collection.
• Vitamin therapy.

In many cases, when the underlying disease is eliminated, the quantity and quality of cells returns to normal.

In parallel with the treatment, it is necessary to lead a healthy lifestyle, give up bad habits and, if possible, prevent work with chemical and radioactive substances. Subscribe to our site. Learn a lot of new information. Be healthy!

Important… Spelling Dictionary

Important, significant, essential, significant, epochal, fateful; of great importance, of great importance, of paramount importance, of paramount importance, of great importance, of importance, of principle, of paramount Synonym dictionary

IMPORTANT, oh, oh; wives, wives. Important, significant. N. argument. Important events. | noun importance, and, wives. Explanatory dictionary of Ozhegov. S.I. Ozhegov, N.Yu. Shvedova. 1949 1992 ... Explanatory dictionary of Ozhegov

App. Significant, significant. Explanatory Dictionary of Efremova. T. F. Efremova. 2000... Modern explanatory dictionary of the Russian language Efremova

Not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, not unimportant, ... ... Forms of words

important- important; briefly the form of wives, wives ... Russian spelling dictionary

important- kr.f. no small / wives, no small / wives, zhno, wives ... Spelling Dictionary of the Russian Language

important- * considerable / zhy ​​... merged. Separately. Through a hyphen.

important- Syn: important, significant, essential, significant, epochal (public, enhanced), fateful (public, enhanced) Ant: unimportant, unimportant, insignificant, insignificant ... Thesaurus of Russian business vocabulary

Aya, oh; wives, wives, wives. Quite significant, essential, important. What l. had no meaning. Who l. played an important role. Who l. was an important figure. ◁ Importantly, in the func. skaz. (with appendage. additional). N., what does he think of us. For… … encyclopedic Dictionary

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