How to choose a business idea if you are a complete zero in business?
Where do you think the business starts?
With a loan to start your startup? Or from the official registration of your LLC? Or maybe with the selection of a team of qualified enthusiasts who will help you earn your first million?
Of course, all these are necessary steps to start your own business. But none of them, perhaps, can be called the very first. Business is born not in banks, not in the corridors of state institutions, and not even in offices for many hours of work. It is born in the head of an entrepreneur at the moment when a business idea arises.
But what about those who have not yet figured out what kind of business to start? Waiting for inspiration, postponing active actions indefinitely, is not the best solution in such a situation. So how do you come up with a business idea?
The answer can be given by experienced entrepreneurs who still remember how difficult it is to find a business idea for beginners from scratch, but have already left this stage behind. We invite you to read their advice on how to choose a business idea that can really bring money and success.
Tip #1: Start at the End
As paradoxical as it may sound, this method allows you to compare the available opportunities for business development, which are almost endless, and your strengths, which the average person usually does not have so much.
Try to imagine for a moment that you are not standing on the threshold of your business, not knowing what to take on, but have already achieved some success in it. Represented? Then focus on these very successes: who do you aspire to be, what do you want to achieve, what to create?
“It should be a clearly defined goal, related to your true dreams, which will not change over a long period of time,” explains Nikolai Zhuravlev, General Director of the Masterplans consulting agency.
The agency in its practice often uses just such a technology, which is called reverse engineering within the company. Having decided on the ultimate goal and writing down your conclusions on paper, it will be much easier to develop a specific action plan to achieve it.
Tip number 2. Use existing experience
If you are puzzled over how to choose a business idea, remember that your future business is not something abstract and out of touch with reality. It should be aimed at real people. Therefore, looking for an idea for him in books is not always the best solution. Sometimes it's just worth turning to your own experience. First of all, work experience.
Statistics show that most businessmen open their own business in the area in which they worked as employees
Tells Jalil Kuryaev, company director "Business Nation" specializing in consulting support for small and medium businesses.
So why not follow their example and take a closer look at what is literally under your feet? Moreover, having worked in a certain area for some time, you already have an idea of \u200b\u200bthe “inner kitchen” and a certain set of competencies, and maybe even useful connections.
If for some reason a business where you managed to work as an ordinary employee does not suit you, then you can use not work experience, but your own hobby. The advantages of this approach are about the same.
In the process of searching for an idea, you can use not only personal experience, but also the experience of other people, as, for example, the founder of a resource for remote tutoring did TutorOnline Alexander Pashkov. Alexander got the idea for a startup thanks to his wife, who helped her niece to “pull up” the Russian language. At the same time, classes were held only by phone, but the girl quickly began to demonstrate success.
At the same time, Alexander's friend also started teaching via Skype. Realizing that such an online learning format is the future, the friends founded their own service. “Even in our student years, we worked part-time by solving tests, and we knew what the students lacked, and what the teachers lacked, so that the educational process would be as optimized as possible,” says Alexander. Such knowledge, undoubtedly, helped to establish the work of the service. In 2015, the number of TutorOnline students exceeded 10 thousand people from fifty countries of the world.
Tip #3: Look for Problems
One of the surest methods of finding business ideas for beginners from scratch is to first find problems that need to be solved. And here it is also worth starting not with the global problems that torment humanity, but with what you personally or your friends have encountered.
To begin with, it is worth observing yourself for a certain period of time. What difficulties do you periodically face? Is there a service in your city that would offer a solution to these problems? Does it work effectively? And are you ready to pay someone who would solve these problems?
Just in this way, the founder of the Moscow motorcycle evacuation service came up with the idea of his own business Evak2me Alexander Kozlov: “Recently, I needed to evacuate my motorcycle, but transporting it was not an easy task. This gave me the idea to organize a motorcycle evacuation service.”
The service appeared in June 2015, and by November 400 motorcyclists used its services. The figure may not be the most impressive, but the service is still new. Moreover, Alexander also has a business selling used motorcycles and several bakeries behind him.
Remember that most likely your problems are not unique, many people face them every day. This is only a plus for a novice businessman: it means that the pool of consumers of your services will be quite wide. Remember that your business idea does not have to be completely unique. It is much more important that it be in demand.
But at the same time, make sure that your idea still does not copy the business of existing competitors cleanly. It should have its own “zest”, features that distinguish it from others.
For example, Dmitry Ogorodnik from St. Petersburg wanted to open a business in the jewelry market. But instead of a standard store that sells both gold and silver, and artificial stones, and natural minerals, the entrepreneur decided to concentrate only on the latter. This is how the Mineral Market online jewelry store made of natural stones appeared, which managed to find its niche in a highly competitive market. For three years of work, 50 thousand people have become customers of the store, and you can get ordered jewelry in 67 Russian cities
Tip #4: Think Like an Entrepreneur
The main thing for a newcomer looking for a business idea is to change the way of thinking, says the co-founder of the network "Tonus Club" Elena Korostyleva: “Get in the habit of looking at the world with wide eyes. Lead an active lifestyle, go to different places, constantly strive to learn something new.
And when faced with something unknown, for example, with an unfamiliar service, do not hesitate to get as much information about it as possible. Even if this information turns out to be useless for your business personally, your horizons will expand.
At the same time, it is worth looking at familiar things from a different angle. Entering a cafe, try to reason not like a client. Instead of just waiting for your coffee and enjoying the interior, try counting the number of seats, employees working, the price of dishes passed by people. In short, try to create a rough financial model for the establishment. Try to see business in everything that happens in your life.
Tip #5: Copy with care
If you want to start a business from scratch, you can borrow ideas for it from abroad. Try to look at the Western or Asian markets, study what solutions are there, how they scale, what obstacles are encountered on the way to their implementation. At the same time, keep in mind that it is impossible to repeat someone's path one to one with the same result.
“There were many mistakes in the strategy we initially chose to create a business from scratch. So, having arrived from the USA, where we adopted Western experience, we tried to completely shift the business model borrowed there to our post-Soviet reality. It was a big mistake,” recalls TutorOnline founder Alexander Pashkov.
In order not to "burn out" with someone else's, and even with your own business idea, it is worth evaluating its prospects in your own region.
This is not so easy to do, especially without special knowledge or money for expensive marketing research. Nevertheless, you can at least approximately understand how much your business will be in demand using standard and free methods.
Tip #6: Use Technology
The Internet is good for both picking up a business idea and testing it out. With the help of the World Wide Web, you can try to find a ready-made marketing analysis of the market in which you plan to work, or statistics that will help you navigate the situation.
In addition, you can do research on your own. First, try to analyze the search queries of Internet users. Their frequency will allow you to understand how much this or that idea is in demand.
To get better results, try to sell your product or service. For example, you can place an ad on one of the online platforms, advises the director of the Business Nation company, Jalil Kuryaev. And although you still have nothing to sell at the stage of searching for a business idea, such a move will allow you to find out what is the interest from potential customers.
Tip #7: Prepare the ground
For those who want to start a business from scratch, ideas should be tested outside of the virtual space. Try to conduct a survey among your friends about the demand for your future business.
Define the profile of your potential client. Who is he? Where does he live? How much does he earn? What does it move on? Where does he dress and rest? The information should be as detailed as possible. “This will simplify the task of winning your client and will allow you to understand in the future where and how to promote your business,” believes Irina Kulikova, founder of a wedding agency Kulikova Event Agency.
When this issue is clarified, it is worth trying to reach your potential consumers. Offer them an idea for your solution to their problems and rate their interest. “Don't be afraid that the idea will be stolen. Any businessman will tell you that an idea is worthless until it is implemented into a project. And, as you know, it is much more difficult to implement than to think up, ”advises the co-founder of the online freight service "Lucky for everyone" Ivan Plastun.
It is very important to find out not only whether customers like the idea, but also whether they are ready to pay for it.
If ten potential buyers have told you that they are not willing to pay for your product, then that is the problem. Talking to a potential client will save time and save a budding entrepreneur from a situation where he does something no one needs.
When analyzing demand, it is not at all necessary to communicate directly or throw a cry on forums on the Internet. If you already have some samples of your products, and the target audience is wide enough, you can simply conduct "field" tests or tasting.
If you don’t have anything but an idea yet, try to make a commercial offer. Send it to your customers, see if they are interested. If successful, this will allow to conclude contracts for future deliveries.
Tip number 8. Don't look for the ideal
Don't try to find the perfect business idea once and for all. Of course, your idea should be in demand and verified, especially in financial matters. Otherwise, you simply run the risk of losing all the money by doing an unprofitable business. But you should be prepared to change the course initially chosen and adjust your project to the needs of the audience.
Moreover, even if your business idea has already been implemented, and the business is profitable, you should not relax. “The process of searching for business ideas should never stop,” says Elena Korostyleva from the Tonus Club network.
Keep looking for ideas, be ready to start a new business as part of a successful project, or even wind down the last one and switch completely to a new business.
Summing up, it is worth noting that the search for a business idea for beginners from scratch is no less difficult and responsible than a detailed study of a business plan and its implementation. Your business does not necessarily have to "blow up" the market.
You should also not suffer and invent something that no one has done before. Firstly, not everyone can create a sensation, and secondly, a business idea must be understandable to end users and in demand among them.
When starting your own business, you should study the various business ideas for beginners and choose the one you like.
What should you pay attention to when choosing an idea?
How to open your business?
When starting a business, you need to be prepared for the fact that millions will not immediately begin to fall from the sky.
To get them, you will have to work hard.
The main advantage of owning a business is the absence of the need to carry out someone else's instructions, as well as the ability to work from home according to the most convenient schedule.
To open a business for a beginner, you should:
Business can be conducted both on the Internet and in reality - to open a retail outlet or office, depending on the direction of the business.
The most common business areas among beginners are: trade, catering (franchises), manufacturing and services.
“The fundamental new law of business at the turn of the twenty-first century is that the Internet changes everything. To say the least, Internet technologies are changing the way companies – even the smallest ones – interact with their employees, partners and suppliers.”
Bill Gates
It is best to start a business with minimal investment so that in case of failure you do not lose too much money.
And a novice businessman should always be ready for failure, and at the same time do everything possible to prevent it.
20 best business ideas for beginners with minimal investment:
Organization of quests in reality.
Investments are required only for the arrangement of the premises for the game room.
Provision of cleaning services.
Investments will be required only for the purchase of detergents and uniforms for employees.
Breeding of purebred cats, dogs, as well as fish, raccoons, rabbits, ferrets.
All these animals are well distributed.
Foreign language courses.
A very profitable business.
Investments are minimal - renting a small office and purchasing training materials.
Clothing store.
It is best to order clothes in China.
The rates are significant.
A blouse at a cost of 300 rubles in Russia can be sold for 800-1000 rubles.
Jewelry production or natural soap making.
Production of handmade books and notebooks.
Web design.
Beauty salon, barbershop or.
The services of a hairdresser, makeup artist or nail master can be provided at home, or on site.
Husband or wife for an hour.
It is not necessary to open an office, you can take orders right in your home.
Production of furniture to order.
For work, you can adapt the garage room.
The costs are small and pay off immediately after the completion and delivery of the order.
Agency for the selection of apartments for rent.
The work is not difficult - you just need to create a database of clients who rent out their homes and start working.
Commission agencies can range from 15 to 30 percent of the monthly cost of renting an apartment.
Proofreader and translator services.
The best thing is to work remotely for a large publishing house, and later, having gained experience, open your own translation agency.
You can apply the image on T-shirts, baseball caps, vests.
Renting out housing.
In this case, the profit is much higher.
Knitting clothes.
It is best to knit to order, and not at random.
However, you will first need to tie a few things together to build your portfolio.
Some owners of purebred dogs and cats do not know how to care for their pets - cut their claws and trim their hair.
A professional groomer handles this job very quickly.
Photo and video shooting of weddings, family walks.
Having a professional camera and the flair of a photographer can make very good money.
Making bouquets.
A good, beautifully composed bouquet today costs from 1,500 rubles.
You can make from 5 bouquets and more per day.
However, at first you will have to independently look for customers using the Internet.
These are not all business ideas for beginners.
To choose your own business, you should remember your favorite pastime in childhood and adolescence, very often such memories lead to great ideas.
Choosing a business to your liking, unusual, original, you can achieve success faster than sitting in the office for days and weeks.
Unusual ideas for starting a business:
Guided tours in your own city.
Having come up with an interesting program, you can cooperate with a travel agency or open your own.
Hotel for pets.
Those who leave the city for a few days and do not know with whom to leave their pet can use the services of a mini-hotel.
Restoration of vintage furniture, jewelry.
Collectors are willing to pay big money for the desired antique.
The main advantage of the business is the accumulated customer base, regular orders and profit.
A copywriter on the exchange receives no more than 40-100 rubles per thousand characters.
However, when attracting your own clients, you can set a price of at least 200 rubles per kilosign.
Working on the stock exchange does not allow you to increase prices, and your own business is an opportunity for development.
So earnings on the creation of sites with an independent search for customers brings much more money than when working with the site.
About where to get business ideas and how to successfully open your own business,
see in the video:
To get far ahead and bring your business to a high level, you should take into account the advice of people who have already passed this path.
Many millionaires were simple employees and employees until they began to move towards success.
What does it take to be successful?
Working in home office mode is not as easy as it seems.
It is necessary to resist many temptations: TV, Internet, refrigerator.
Make a plan for the year.
What do you want to achieve.
This plan will be great motivation.
Conduct a clear assessment of your own capabilities.
Increase the pros and decrease the cons.
The ability to attract customers is very important.
Become a master of communication by learning to simply listen to the interlocutor, take into account the wishes of the client.
With each profit, set aside a certain amount - 10-20% for the business.
Increase money.
Learn to delegate important tasks to others and make good use of your free time.
This is what all businessmen do.
Set goals and achieve them.
Attract 5 clients per month, earn 100,000 rubles.
The goals may be different, but they must all bring moral satisfaction if they are fulfilled.
Many business ideas for beginners do not require large investments, and at the same time quickly bring profit.
Work should bring not only money, but also joy.
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Starting your own business is not an easy, but extremely interesting task, and the prospects can be simply breathtaking. A personal business provides not only a source of income, but also independence, the ability to optimally manage your time and resources, acquire new knowledge and skills.
What kind of business to open for a novice entrepreneur? The answer to this question is always individual in nature and is determined not only by market and economic factors.
When starting your own business, you will have to solve a number of tasks - both strategic and procedural and creative - in order for the enterprise to start working and generate income.
First, figure out what kind of business you will open, decide on the industry and market niche. What advantages should your business have in order to be successful and in demand? What are the features of the chosen business niche?
After that, you need to develop a business idea, answering the question of what exactly the company will do. An idea for a business should be practical and promising. Uniqueness is not the main thing for business, but you need to have some kind of zest that distinguishes you from competitors.
The marketing strategy of the company is based on the business idea. This strategy consists of several components: the basic definition of the direction of the company, ways to attract and retain customers, detuning from competitors, choosing advertising channels, uniqueizing your products and services (so that they compare favorably with other offers on the market).
In different countries, the procedures for registering commercial firms are very different, and when deciding which small business is better to open, you need to study all the legal intricacies of this process. In the Russian Federation, you can register as an individual entrepreneur or as a legal entity. Think about what would be more appropriate in your case.
Drawing up a business plan is necessary for everyone who is going to open their own business, regardless of its specifics. It includes the company's development strategy, tactical measures, timing and costs. A well-written business plan allows you to assess the prospects of the company.
From this document it should be clear what kind of start-up capital you need to have in order to open your own business. In case of force majeure and unplanned expenses, this figure should be increased by one and a half times. If the entrepreneur does not have his own financial resources, you can apply to a reliable bank for a loan for the maximum possible period and at the lowest interest rates.
Accounting and document management issues should also be considered in advance. If you do not have the appropriate education, it is better to immediately hire an experienced accountant. This can be done as part of an outsourcing agreement or invite one of the accountants you know to work.
The personality of the business founder largely determines the success of the entire project. In this activity, such qualities as perseverance, responsiveness, composure, efficiency, high self-organization, energy, and leadership qualities are important. A lot of great business ideas got stuck at the idea stage because the authors did not have the strength, motivation and skills to open their own business and persevere in its development. Therefore, at the stage of thinking about which small business is better to open, you need to analyze your own capabilities, psychological characteristics and limitations, and not just market conditions.
In addition to the warehouse of character, the important resources of a business leader are his professional skills, knowledge, experience, and connections. If a person starts his own business in an area where he has already worked for some time and knows the nuances well, this gives him an advantage over less informed and experienced entrepreneurs.
All existing types of business can be classified into one of three types:
It does not have to be large-scale, time-consuming and expensive. It makes no sense for a novice entrepreneur to immediately open something large - a plant, for example - if a small workshop with the most necessary equipment is enough for work.
Now the most promising and popular business is the production of unique products: private bakeries and confectioneries, craft breweries, the production of designer furniture, the creation of unusual accessories and jewelry. Such a business does not require a huge start-up capital, but the knowledge and skills of the entrepreneur and those whom he recruits into his team are very important in it - both professional skills, and creativity, and managerial competencies. Of particular importance for those who plan to open such a small business is the choice of a business niche and research on the market situation.
They are divided into tangible and intangible. The first category includes, for example, education, catering, hotel business, passenger transport, construction, etc. You can open such a business only if you have a certain start-up capital. But intangible services do not require special financial investments. These are consulting in various fields, design, tutoring and coaching, hairdressing and manicure services, minor repairs of things and household appliances, etc. For those who have professional skills in any field, it makes sense to think about opening their own small business (another option is to hire qualified staff).
Trading activity varies in scale: it is wholesale and retail. What type of trade is better to specialize in when opening a private business is a difficult question. You can get good profits in both cases, if you organize business processes correctly. But in terms of investments, wholesale trade is more expensive.
In a situation where an entrepreneur has very limited capital, but wants to open his own business, the best solution would be intermediary activities in trade and services. There is no significant cost to the dealer or distributor. By choosing an area in which there is already some knowledge and experience, a businessman not only combines work and hobbies, but also turns out to be better prepared to run his business than someone who masters a completely unfamiliar field of activity.
So, for example, a person with a diploma in low-temperature equipment engineering is best to open a business such as:
a manufacturing company that manufactures spare parts and components for the installation of refrigeration units;
a store selling ready-made refrigerators and spare parts for them, auxiliary equipment;
mediation and consultations in the field of procurement of complex and large freezers for industrial facilities;
provision of services of a master in the repair and installation of refrigerators or open a corresponding company.
In these cases, the businessman will at least enjoy his activities. And knowledge and understanding of the chosen area will provide an opportunity to get high profits in a relatively short time.
If an entrepreneur is going to open a business for little money, then in large cities and developed regions it will be difficult to do this due to fierce competition. Entering the market and developing a permanent clientele will require much more funds than creating a similar business in smaller cities.
By opening a business in a small town, you get the following benefits:
low cost of renting premises for an office, shop, workshop, etc.;
lower costs for staff salaries;
the ability to have no competitors at all in the chosen niche and set prices for their goods and services monopoly.
But there are, of course, disadvantages of doing business in small towns:
a small influx of customers due to limited traffic;
profits are stable, but small;
it is difficult to recruit personnel, as many ambitious and highly qualified workers seek to leave for work in big cities and the capital.
Therefore, before opening a private business in a small town, carefully compare all the pros and cons of this solution and its prospects for you personally.
1. Online store.
E-commerce is now experiencing a period of rapid development, and the most popular type of startup is an online store. Demonstration and sale of goods takes place on the store's website, and then they are delivered to customers using courier services or mail. More and more people, especially middle-aged people, are fond of shopping in online stores, and those who are going to open a business selling any goods on the Internet have the most encouraging prospects. This format of stores does not need trading floors, but depends entirely on the performance of the site, its usability and promotion in search engines.
In order to open an online clothing store for women or children, you will need a starting capital of 200 thousand rubles, which will go to:
development, content, support of the site;
wages to administrators (and, possibly, to couriers, if they are part of the company's staff);
possibly renting a warehouse;
purchase of products and their transportation.
For stores selling clothes and knitwear, the profitability of the business reaches 20-25%. If you buy goods worth more than 200 thousand rubles a month, then you can expect a net profit of 40 thousand rubles. Subject to the active promotion of the store, a competent assortment policy and a successful selection of suppliers, such a business will pay off after 4–6 months from the moment it was opened.
2. Street fast food.
Another popular type of small business is a small stationary outlet that manufactures and sells drinks and fast food, primarily closed and classic sandwiches according to original recipes, coffee, etc. This type of fast food differs from the usual shawarma and hot dogs by its high quality and wide range, unusual components and recipes, focus on lovers of a healthy lifestyle and vegetarians. During the crisis, the revenues of cafes, restaurants and other traditional catering businesses are falling, but fast food is gaining momentum, and many entrepreneurs open just such a business.
It is best to locate points for the sale of street fast food in crowded places and high traffic: near transport hubs, train stations, shopping centers and markets, educational institutions. When opening a fast food business, stock up on starting capital of at least 275 thousand rubles for renting retail space, buying premises (which can be either a pavilion or stall or a mobile trailer), purchasing equipment (heated display cases, refrigerators, stoves, coffee -machines, etc.). With a daily turnover of about eight thousand rubles, the monthly revenue of a fast food outlet will be up to 240 thousand rubles, and with a profitability of 30%, the business will pay off in less than six months of work.
3. outsourcing company.
This type of business consists in providing various services to third-party firms for a fee: legal support, accounting and financial management, technical support in the field of IT, using a call center to receive orders. Outsourcing as a type of business is relatively new, its market is in the process of formation. During the crisis, more and more outsourcing firms are opening, as it is more difficult for companies to keep all the necessary specialists in their staff, and the need for their services has not disappeared anywhere.
In order to open an outsourcing company, you need a start-up capital of 550 thousand rubles. The main costs at the first stage consist of:
searching, hiring and paying for the services of qualified specialists in the chosen field;
renting an office in the city center or another easily accessible place, repairing and purchasing office furniture and everything necessary for work;
The main thing in outsourcing is the high quality and completeness of the services provided, compliance with the deadlines, responsibility for the result. As a rule, outsourcing companies do not have a single approved price list, since the cost of services is determined individually in each case and is prescribed in a special agreement with the client.
4. Canteen-catering.
A catering company in the format of a city canteen is a more expensive and complex business than a fast food outlet, but in the long run it is much more profitable. Budget canteens are in stable demand among various groups of the population, from students and employees of nearby enterprises to tourists passing by (if the canteen is located in the city center or near attractions). Even with a high saturation of the market with such catering establishments, canteens still provide a stable profit. A very significant role in this business is played by the choice of premises: in addition to a good location, it must meet a number of technical, hygienic and other requirements.
The starting capital required to open a canteen will be approximately one million rubles. This money is needed for:
rental of premises, its repair, decoration of halls for visitors;
selection, training, payment of personnel;
acquisition and installation of the necessary equipment and furniture.
The most successful option is a dining room with a capacity of 50 people (however, it should be borne in mind that a full load is possible only at certain hours of the working day, at other times it will be much less). For a year of stable operation, such a business will pay off when it reaches a daily income of 25 thousand rubles (excluding overhead costs), and this is possible with an average check of 200-300 rubles and a cross-country capacity of 50-60%.
5. Prefabricated structures.
This business idea is to build turnkey frame wooden houses. Such buildings are in great demand among the middle class who want to have a country house or a cottage in nature. The full cycle of building a frame house is only a few months, and the cheap materials used to build such an object make it a very profitable investment.
You can open a business for the construction of frame houses with an initial capital of 500 thousand rubles or more. The main items of expenditure when launching such a business project will be:
opening of one or more offices (to receive orders, communicate with clients, draw up contracts for the purchase of finished frame structures);
selection, training of teams of builders, wages for them;
purchase of necessary tools, construction equipment, equipment;
hiring office workers, paying for their work and the cost of maintaining offices;
The profitability of this type of business depends on the cost of materials used to build each house. The average cost of 1 m 2 of living space of frame houses is usually 30-40 thousand rubles, and the market price of each such meter is 70 thousand rubles. That is, the entire townhouse or cottage will cost the buyer about two million rubles. Just two realized objects are enough to recoup the initial costs of this business.
6. Salon.
Small hairdressing salons of the low and medium price segment, providing a full range of services, are in stable demand for all categories of the population in large and medium-sized cities. When starting a business like this, you should strive for quality service, building good relationships with clients (so that people want to come to your hairdresser again and again) and keeping prices at an affordable level. The most suitable places for hairdressers are residential areas with a large number of residents, near shopping centers and major transport hubs - bus and tram stops, metro stations, etc.
In order to open a hairdressing salon, you need to have a starting capital of 300 thousand rubles, which will be required to pay rent for the premises, purchase furniture and equipment, supplies, decorate the premises and launch advertising, as well as to hire masters and administrators.
This type of business provides opportunities for additional profit through:
subleasing the premises or part of it to representatives of related professions - manicure and pedicure masters, make-up artists - to attract customers;
leasing some jobs to outside barbers (instead of hiring in-house staff).
A small hairdressing salon, where the average bill for services is 250 rubles, and about 16 clients are served during the working day, ceteris paribus pays off in a year and a half. And if the list of services expands, and the company actively conducts marketing activities and uses all advertising channels, then this will happen even faster. The planned profitability in this case is expected at the level of 29%.
A similar type of business is a beauty salon. If you open it in the smallest size - as an office of a master of cosmetic services at home - then the initial investment will be only 30 thousand rubles (for taking training courses, purchasing all the necessary cosmetic devices and equipment, advertising your services).
If you already have professional training in haircuts and styling, make-up, manicures, pedicures, eyebrow shaping, hair removal, etc., the first step in creating your business should be to gain experience and a portfolio for you. To do this, you can first practice on your relatives and friends for free, and then create your own group on the social network and offer your services for a small price.
The popularity of this business format is due to the fact that during a crisis, large beauty salons only increase their prices, and private masters who go to clients' homes to prepare them for important events (weddings, holidays, etc.) or host them, provide the same services at a much lower cost. After all, they do not have to pay rent or share profits with the owner.
For private masters, informal advertising channels are relevant - recommendations, word of mouth, social networks. Of the more expensive platforms for advertising their services, one can name wedding magazines and Internet portals.
7. Pharmacy.
People will need medicines anytime and anywhere, so opening a stationary pharmacy for the sale of medicinal products at retail is a very promising business idea, even with high competition in this market niche. It is best to open such a business in residential areas near metro stations and other transport hubs (railway stations, public transport stops) or near large supermarkets, choose a discounter format and rent a small room for a pharmacy.
In addition to the location, the success of this type of business is strongly influenced by the pricing policy of the pharmacy and the reliability of suppliers. That is, profits in this case are determined by the turnover. The sale of hygiene and cosmetic items, baby food, medical equipment can become an additional source of income. In addition, the legislation allows sellers to set high mark-ups for certain groups of medicines.
As for the start-up capital, a novice entrepreneur who wants to open a pharmacy will need at least half a million rubles. In addition to financial resources, you will need:
qualified personnel;
non-residential premises with all pharmacy equipment;
Established relationships and agreements with wholesale drug suppliers.
8. Children's commission.
The essence of this business idea is to open a small store that accepts high-quality children's goods from customers for sale and resells them at a price that includes the seller's commission. Such stores are actively gaining popularity and more are being opened as children grow up, constantly need new clothes, shoes and household items, and many families are forced to save money and cannot afford to buy all this in ordinary stores.
In order to open such a business now, you will need a starting capital of about 300 thousand rubles. This amount will be spent on rent, decoration and equipment of the retail space (purchase of furniture, stands, equipment, creation of a colorful sign or showcase), wages for employees. However, if this is a family business, then you can save money on hiring sellers and other staff. Advertising the store and maintaining its groups in social networks will require some financial investments, because it will be necessary to constantly attract sellers and buyers. But you don’t have to buy goods from wholesalers.
The most suitable places to open a children's commission are residential densely populated areas, houses near kindergartens, clinics, and grocery stores.
The optimal level of profitability of such a business, according to economists, should be 12-15%. Based on the daily turnover of 15 thousand rubles, the net profit per month can be up to 30 thousand rubles (after deducting all expenses).
9. Training courses, tutoring.
Tutoring has always been relevant, even in the most critical periods, and after the introduction of the Unified State Examination - especially. Not all parents can afford to pay for a language school or special courses to prepare their child for the exam, but the services of a private tutor are quite affordable (especially if the training is not conducted individually, but in small groups).
In addition to preparing students for exams, there are also a huge number of training courses, trainings and seminars for adults. To open your own business in this area, it is not necessary to spend money on renting premises, etc. - you can make online courses or conduct individual training events by renting suitable sites for several hours. However, such a business will require investment in advertising.
10. Shop fixed prices.
For the cheap FMCG business, the crisis has been a catalyst for success. Consumers are saving more and more, and the fixed price format attracts precisely with low prices. The range of such stores may include food, small household goods, and cosmetics.
There are two options for starting such a business: open a store on your own or buy a franchise. Starting capital is required in the amount of at least 700 thousand rubles, which will be spent on:
payment for rent or sublease of premises;
purchase of commercial equipment;
purchase of the first batch of goods;
staff salaries.
For retail outlets, location plays a big role. It is better to open a business in places with a large flow of people.
You can buy goods in China (if you do it directly, the cost will be record low).
As you understand, there are a lot of options for private business. Let's highlight the most relevant and profitable of them:
Comparative table showing which business is better to open:
|
Direction |
Description |
|
Essential Services |
These are all services that are constantly (or at certain moments of life) required by every person: transport and transportation of small loads, courier delivery of products, purchases and documents, maintenance and repair of household and office equipment, beauty industry (hairdressers, nail salons), catering, ritual services, repair of shoes, watches, etc. They will always be in demand |
|
Agriculture |
If you have a land plot at your disposal, you can use it for agricultural work: growing vegetables and fruits, raising livestock, beekeeping. In order to succeed in agriculture, you need knowledge, experience and a certain temperament. Year-round growing plants in greenhouses will require special equipment |
|
Remote work via the Internet |
Through the Internet, you can provide services in the field of design, programming and web development, consulting, marketing and promotion, recruitment. These lines of business are among the most modern and in demand on the market. |
|
work at home |
Possessing any professional skills, for example, tailoring, making accessories and furniture, makeup, hairdressing and manicure services, cooking, organizing holidays, a coach, etc., you can open your own personal business |
When choosing which business is best to open, one should start, first of all, from one’s capabilities (financial, intellectual, professional), and secondly, from personal preferences and hobbies.
In order not to make a mistake in choosing your own business, you will need to study a large amount of information about the market. And we advise you to start with the rating of growing foreign trade commodity markets "TOP-200 best goods for import and export", prepared by specialists information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.
commercial vehicles and special equipment;
glass industry;
chemical and petrochemical industry;
Construction Materials;
medical equipment;
food industry;
production of animal feed;
electrical engineering and others.
Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.
The main competitive advantages of our company are:
Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly matches the subject of the customer's request. Nothing extra and nothing missed. As a result, at the output we get accurate calculations of market indicators and market shares of participants.
Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.
The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to navigate the situation and decide whether to study deeper.
We not only talk about the customer's market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to focus on your product, but to discover profitable new niches.
Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.
What kind of business should be opened in 2020? In this selection, we have combined 30 business ideas that are popular with aspiring entrepreneurs at the moment and have the greatest prospects in the coming years.
Every month, companies appear around the world that implement new business ideas, most of them in Russia are most often not feasible at all, or are suitable only for Moscow and St. Petersburg, which absorb new business trends much faster. In this selection, we present 30 real business ideas in 2020 that have been popular with entrepreneurs lately, are feasible in other cities of Russia and will certainly be in demand not only in 2020, but also in subsequent years.
When choosing niches for business in 2020, you should pay attention to stickers - this is a popular topic among teenagers and young people today and a good option for your business. Heroes of stickers can be famous cartoon characters, movie characters, singers and various famous personalities. In major cities of the country, specialized retail outlets have even begun to appear - sticker shops, which, in addition to stickers, sell various unusual souvenirs for fans of certain heroes. You can read more about this business and its profitability in the guide to opening a stickershop.
Ready-made ideas for your business
The popularity of yoga in the country has recently been growing. According to the 2GIS service, in three years the number of yoga studios in million-plus cities has almost doubled: from 881 studios in 2015 to 1617 in 2018. Despite the fact that some experts say that the market will soon become saturated, there are still opportunities for a successful business from scratch: weak players leave the market, leaving room for other entrepreneurs. The profitable part of this business is based on the sale of subscriptions for several classes or months in advance, so the owner of the studio can feel quite confident after recruiting a group. Equipping a studio from scratch does not require serious investments, unlike opening, for example, a fitness club. You can reduce investments to a minimum by finding a suitable room that does not require major repairs. A business plan for opening a yoga studio can be viewed here. You can also borrow some fresh fitness business ideas from abroad.
According to opinion polls, women are ready to spend 15% of their income on cosmetics every month. Due to the fact that there are a lot of types of cosmetics, small businesses always have room to expand. After all, cosmetics can be elite and professional, natural and decorative, branded and handmade, medical and homemade, oriental and Arabic, and they can be traded in various formats from sales through catalogs, online stores and islands in shopping centers to large stores. All the key points on opening cosmetics stores can be found in this business guide
In Russia, the popularity of outdoor events is growing, but there are not so many catering companies that organize their service and provide restaurant-type meals. For a long time, such a variant of their business was intended only for a narrow category of clients of large companies and organizations, but now the number of people wishing to organize an outdoor event has expanded: it can be outdoor weddings, various festivals and youth gatherings, corporate holidays, and so on. A catering company can have several sources of income, ranging from equipment rental to full accompaniment of events with serving. You can learn how to open a catering company from the business plan. The site has a huge selection of business ideas, use them, apply them. Anything that can benefit your business is worth using.
First of all, determine for yourself the criteria by which you will mark the most interesting business ideas: personal predisposition, amount of start-up capital, quick payback, low level of competition, and so on.
The main thing - do not try to immediately drive each option through a system of criteria - in this case, none may reach the final. It's best to choose one or two (be sure to have a personal interest and prior knowledge of the business area - you should not open a meat business if you are a vegetarian) - you will still have time to weed out questionable directions.
The National Federation of Independent Business USA conducted a survey on where entrepreneurs who decide to start a business get ideas for it. The results turned out to be:
What is a small business? What are the origins of entrepreneurship in Russia? How to start a small business on your own for a beginner?
Hello dear readers! Eduard Stembolsky is in touch!
The article will help you start your own business from scratch: I will provide you with step-by-step instructions for starting your own business and explain how to avoid common beginner mistakes.
Read the article to the end, and you will not have a single question or doubt on this topic.
Let's start friends!
Small business is synonymous with private enterprise. In the special economic literature, the definition of this concept is as follows:
is a set of legal structures and individuals engaged in entrepreneurship and not part of monopolies and large corporations.
Small businesses are characterized by limited production volumes and a small number of full-time employees. Sometimes you can find this definition:
- entrepreneurial activity carried out by a limited group of persons or a company controlled by one owner.
Economic experts classify small business as a type of high-risk financial and commercial activity.
The ultimate goal of entrepreneurship is to receive a constant profit from the production or sale of goods (services).
The efficiency of a small business is determined by the growth of income over a certain period. Business profitability (economic benefit) - the ratio of the costs of organizing business activities to the profit received.
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