Approximate data:
This business plan describes a small flower shop. The entrepreneur himself is the manager, and his kiosk employs florists who understand flowers and know how to create beautiful flower arrangements. The business plan will also consider additional features, from which the entrepreneur can benefit and increase his income.
Before assessing the flower market, you need to decide on the format of the future store. It, in turn, will depend on who the main buyer will be. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:
The latter format today combines perfectly with the second and third, increasing trade turnover and not requiring any special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened to serve visitors outside the retail outlet.
In any case, before opening we will have to pay attention to all the details, including compiling collections of bouquets that will be displayed in the online store and interior design.
Evaluating Russian market flowers, one cannot help but say that it is characterized by seasonality, and a pronounced one. During the holiday season, prices for flowers rise due to possible profits.
When considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetically pleasing, you need to be especially careful when choosing staff.
Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are usually divided into external and internal.
It is impossible to fight and try to change external factors. But it is very possible to adapt to the situation or extract your own benefit from it. TO external factors relate:
An entrepreneur can change and adjust internal factors to suit himself. These include:
Particular attention will need to be paid to choosing the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.
It is better to choose a clearly visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting overall revenue and profit.
If we talk about the market and competition in it, then it must be said that online flower shops are becoming especially relevant today. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.
The flower shop will operate according to the following schedule:
Number of working hours per week: 84 hours.
Number of working hours per month: 360 hours.
To work in the store you will need 2 florists who will work in shifts. The delivery of flowers purchased via the Internet will be carried out by a delivery service, because it is impossible to hire your own workers for initial stage it will be unprofitable.
It is very important to immediately find decent and committed suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse websites, compare prices and conditions - in a word, carry out serious and painstaking work so that later the work proceeds as usual.
After the store has developed, you can independently bring flowers from other countries or regions by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase income.
At the initial stage, you will have to invest a large amount of money in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that is not all. There must be feedback, contact information and visual photos offered bouquets with prices. After work in the online store is established, you need to promptly replenish the assortment, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty and form a client base.
Organizing your own flower shop, Special attention it is necessary to pay attention to organizational and legal issues. It is very important to own everything necessary information and work according to the law to avoid various fines.
Attention! It is not necessary that in your specific situation All of these codes will be needed, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It’s easier to indicate everything you need at once than to re-issue documents and make changes later.
Many entrepreneurs, especially at the initial stage of their business, do not pay enough attention to promoting their own flower salon. Experienced businessmen working in this industry argue that it is very important to promote in the circles in which you are located. potential buyers. In our case, the price segment is medium. Therefore, most in effective ways promotions will be:
Price segment:
We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices must be set at the market average. On holidays and before holidays you can increase the cost. Some salons practice increasing prices by 50-100% on such days.
It is quite difficult to predict the income of a flower shop. We will take industry average market indicators. These data are provisional. In each specific case, you need to focus on the segment, region, competitors and other factors.
Revenue is an average monthly. Do not forget that there are months of calm and active purchases. When compiling own business plan You need to forecast your monthly revenue.
The average markup in this market segment is 100-300%.
If the store sells related products, then the revenue will be higher.
Having chosen a room, it is important to decide on necessary equipment and tools. In a good flower shop you will need to buy:
If the store also offers customers potted flowers, then additional tools will be needed.
Both florists will receive a flat fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.
Before we talk about possible risks, I would like to highlight a number of benefits from opening your own flower shop:
Risks include:
I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their supply are placed much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And a large assortment has a positive effect on reputation.
In this case, work experience is very important. The larger the pavilion, the more difficult it is to predict sales. Thus, small shops adapt to the operating format in 1-2 months. But large salons require more time.
An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.
Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:
One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!
Experienced businessmen who have achieved some success often say that they don’t care what they trade. The flower business is different in that you will have to sell a very beautiful product, and the profitability of such a business, if organized correctly, is quite high.
At the same time, if counterparties violate contractual obligations, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why it is not too late for those who want to start working with flowers.
Before you seriously start selling flowers, you need to carefully consider how to organize flower business. Of course, flowers are a sought-after product, but at the same time they are quite perishable, so their sale should be carried out at the earliest possible moment. short time. Otherwise, the flowers will simply wither and it will no longer be possible to revive them.
Therefore, retail outlets for the sale of such goods should be located in busy places, preferably near the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and on these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent at the market. Remember that registration of activities is required condition, otherwise you may be fined for illegal business.
Any business begins with thinking through a business plan. It can be drawn up on paper, or it can just be in your head, but in any case it is necessary to think through a plan for organizing a business.
When compiling it, they usually start from the costs of purchasing the main product - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wages of employees with accruals and other expenses).
At the initial stage of the business, the selling price of the product, which will generate flower business income, must be set taking into account the prices of competitors; sometimes, in order to attract customers, their level may be even lower. However, pricing in flower shops and salons is carried out on a slightly different principle than in kiosks and markets, since the price of the product also includes the cost of the service - which is why it must be well-established.
To increase profits and create additional convenience for customers, most flower salons practice accepting orders over the Internet and delivering bouquets directly to the buyer; some of them have established cooperation with wedding salons.
The flower business is seasonal, and the provision of additional services allows you to compensate for the drop in revenue during the low season.
If you have some capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have higher profitability. However, for this you will need to rent or purchase (which is quite difficult) a premises with an area of at least 50.0 square meters. meters.
In addition to the sales area, there must be a storage area. Availability of a split system that supports optimal temperature regime, is also necessary. Freshly cut flowers are best stored in a deli refrigerator. Shopping room you need to equip it with shelving, and don’t forget about the need to purchase simple office equipment.
If you are not experienced in arranging flower arrangements, then it would be a good idea to consider a florist’s workplace. In addition, you will need a variety of packaging materials to decorate your bouquets.
All these costs must be carried out from your own funds, since banks practically do not provide loans for starting a new business. As for planning activities, then, of course, you can spend money on ready business plan flower shop, however, it is not so difficult to create it yourself, having thought through all the details of this business.
You were born and do not live in the capital, but this is not a reason not to create your own successful business. How to create profitable business V small town?:
For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Name of equipment | Quantity | Price per one. (RUB) | Total price (RUB)
1. Gastronomic cooling chamber 3 42500,0 127500,0
2. Shelving 20 2800.0 56000.0
3. Fujitsu Genera split system 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk"Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized florist workplace1 12500.0 12500.0
10. Vases, specialized flower stands, Consumables 25000,0
Total 315350.0
Thus, the initial minimum capital expenditures for the purchase of equipment for a flower salon-shop will amount to 315.4 thousand rubles. The amount is not that big, but do not forget that the main expenses will be on the purchase of goods and operating expenses.
Let’s assume that there are 3 people working in the salon-shop (1 salesperson, 1 florist, 1 contract accountant). The owner of the business acts as the manager.
With a markup of 90.0% (which is the average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:
Total costs – 753.5 thousand rubles.
The salon's net monthly profit will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and salon could receive and real expenses).
A flower kiosk, unlike a store, has a smaller sales area, does not provide a florist, and the range of goods is less wide. If the store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then the kiosk, as a rule, sells only the main product.
Profit flower kiosk is completely dependent on turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers, naturally, will vary.
With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that organizing the work of a flower kiosk will require less investment.
Sometimes you can see advertisements of the following nature: “I will buy a ready-made flower business,” which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.
However, in this case, you will have to evaluate it, which means finding out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.
Buying a flower business in Moscow, and a successful one at that, is quite a rare thing, so without knowledge real reasons its sale by the owner is not worth the transaction.
However, if you carefully study the state of affairs in the flower business that is proposed for sale, you can thoroughly reduce the price, and the purchase transaction can turn out to be very profitable.
Do you know how to achieve success in business thanks to the experience of successful entrepreneurs?
Flower businesses are sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain funds to pay accounts payable, repay bank loans. Today on the Internet you can often see advertisements for the sale of a flower business in Moscow.
When making such transactions, it is very important that the real estate where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.
This happens because rents in the capital are unusually high and are increasing every year. As a result of this, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.
If you live in a private house with a large enough land plot, love flowers and understand them, then the best option would be to organize a flower business at home. Some of the most common flowers grown on personal plot, are roses, dahlias and asters.
Such a business will be quite profitable, because you only bear the cost of purchasing seeds, tubers or seedlings; however, you can obtain seeds and tubers yourself, but rose seedlings must be purchased from nurseries.
To start a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so high.
True, this will increase energy costs, but, as practice shows, they will more than pay for themselves. The main thing is to find buyers: they can be flower kiosks, shops, or you can also sell flowers yourself.
One of my friends, growing flowers at home, changes foreign cars every year.
So think about it: is the flower business profitable?
The flower business seems attractive to many aspiring entrepreneurs. In order to start earning money, you need very little starting capital. And income during the holidays can be impressive. However, everything seems simple at first glance. The flower business requires a lot of time and effort. And for the business to really be profitable, it is also necessary to understand the plants offered.
People most often enter a flower shop in a good mood. The task of a business owner is not only to maintain a positive mood of the client, but also to nourish it. Flowers in the salon should always have an attractive aroma and appearance. The seller must be friendly with the client. The ability to attract a buyer is a good trait. You need to be able to guess consumer desires and recommend to the buyer the most suitable bouquet for a particular occasion.
The flower business is graceful and sophisticated. There's no room here bad mood and unkind treatment. If an entrepreneur behaves correctly, he can also earn good money. The markup on flowers is usually 90-150%. And to open a small store you will need no more than 7,000 USD. e. You can quickly develop a flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money from flowers. This could be a small flower stall on the street, a small shop, a real boutique, or an online flower shop. All four business formats have their advantages and disadvantages. Let's try to figure them out.
Small stalls or pavilions with flowers can be found near almost every metro station, in passages and on crowded streets. The disadvantage of this format of running your business is the huge competition. Two sellers can be just a meter apart. But there will always be plenty of clients. After all, you usually have to work in this format where there is always a huge flow of people. It is not always possible to acquire regular customers. At the same time, flowers sell well not only on weekends and holidays, but also on weekdays. The main segment is young people who are in a hurry to go on a date. Based on this, you can place a flower pavilion near a small square or park. After all, this is where you can most often meet lovers.
It will take a little effort if you need to open a flower business from scratch. Feedback from entrepreneurs shows that everything preparatory work take no more than a month. All you need to do is agree to rent a place, find flower suppliers and purchase a tent or pavilion. Here you should definitely take into account the choice of place where the sale will take place. If you have to sell flowers on the street, preference should be given to a heated pavilion. Otherwise, the flower business will turn into a seasonal one. In harsh winters, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.
It is worth remembering that flowers are a product that very quickly loses its attractiveness. Therefore, the trade pavilion can stand for quite a long time if the entrepreneur ensures good turnover. How more people will pass by the outlet, the better. And it’s worth starting work on the eve of the holidays. Sales will be greatest at this time. Then people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run advertising. During the first month of work, have the hired employee hand out leaflets to passers-by with detailed information about the store.
This option is suitable for those entrepreneurs who have a starting capital of at least 7,000 USD. e. It is worth choosing a room with an area of at least 30 m2. The more space there is in the sales area, the better. This allows us to significantly expand our product range. Additionally, you can offer customers flowers in pots, artificial decor, related materials for care garden plants. The larger the range of products, the more income the flower business will generate. Feedback from owners shows that buyers come for one plant, but take away much more goods.
If one salesperson can work in a pavilion, then there should be several in the store. One specialist should be responsible for arranging bouquets. This could be a trained employee who has innovative thinking. Both ready-made bouquets for sale and made to order can be created. The most popular segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for banquet hall. Additionally, you can create a catalog with works completed previously. The client, upon coming to the store, will be able to choose the most suitable option.
Opening a flower business in a store format will require some effort and financial costs. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You shouldn’t open a store if there is already a similar one a hundred meters away. People will certainly turn to a florist who works longer.
Most interesting ideas flower business are associated with the opening of a florist boutique. Everything here must be perfect. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales consultants, a catalog for selecting products, etc. A ready-made flower business will generate huge income if the boutique is located in a big city. This format is not entirely suitable for the provinces. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that the finished work will also cost a lot. Only a few are willing to pay an impressive amount of money for a perishable product. In a small town, working on this principle will not be profitable.
In order to open a florist boutique, you need to have a starting capital of at least 20,000 USD. e. To work, you will have to rent a large premises. The sales area must be at least 60 m2. For a business to be truly profitable, you need to carefully select employees. To work in a boutique you will need: an administrator, an accountant, several florists, sales consultants and a cleaner. If everything is organized correctly, it will bring in about 3000 USD per month. e. net income of the flower business. Owner reviews show that this is enough for the investment to pay off within a year of fruitful work.
Entrepreneurs who have a flower boutique can reach corporate clients. In this case, the income will increase by an order of magnitude. Just decorating a banquet hall for a wedding can replace a week of work in a simple flower shop. All you need is to establish connections with restaurants that regularly host events. In the future, the flower business can be expanded. A chain of boutiques in a big city will bring really good profits.
With the development of information technology, more and more businessmen are abandoning the traditional way of running their own business. The floristry industry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today, the bouquet delivery service is in great demand. This is due to an acute lack of time. People are constantly in a hurry to get somewhere. And some are simply too lazy to go out to the store again. You can place your order in advance using your home or office computer.
This type of flower business is the least expensive. Where to begin? First of all, you need to choose a room in which flowers will be stored for future bouquets. This can be a room with an area of 10 m2. An important point is the room temperature. In order for plants to live longer, the air temperature should be no more than 18 degrees Celsius.
Potential customers will be able to place an order via the Internet. Without your own website, you cannot start a flower business from scratch. Feedback from entrepreneurs shows that the portal should be colorful. Only in this case can it attract a large number of visitors. You should entrust the creation of an Internet resource to a real professional. You can find a lot interesting offers about creating any websites for minimum price. You shouldn't trust them. It’s better to contact a good web studio that has been working on the market for several years. For a high-quality website you will have to pay about 1500 USD. e. This is the largest expense item. Next, the entrepreneur only needs to purchase flowers to create bouquets and begin work.
First of all, you will need high-quality furniture on which vases with flowers and ready-made bouquets will stand. There are special companies that offer commercial equipment for various types business. It is worth remembering that starting a flower business involves attracting a large number of visitors. And you can only interest people colorful interior and the professionalism of the sellers. The highlight of a retail space can be designer shelves with flowers. It is better to entrust the manufacture of furniture for a store creative person or a team of professionals.
It is worth remembering that cut flowers have a limited shelf life. To extend their life, you will need to purchase special refrigerators and freezers. Can buy a budget option- industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in a flower shop should be located in a storage area hidden from visitors. People prefer to think that the rose came on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special conditions storage
The personnel issue in the flower industry is quite acute. Personnel selection should be given special attention. How quickly the investment can pay off depends on the professionalism of the sellers. Only people with unconventional thinking and developed imagination. In addition, employees must have certain skills and knowledge in caring for various plants. The seller not only creates custom-made designer bouquets, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.
Get special education You can take floristry courses. They are carried out in almost any big city. The necessary information can also be found in real time. But a certificate indicating that a person has completed a course does not guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.
Selling ability is another one. positive quality specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only is the standard rate per working day established, but also the percentage of products sold. The employee will want to sell more to get more money for your work.
A flower business from scratch should be started not only by selecting qualified florists and sellers. You will also need an accountant and an administrator. If this is an online store, you cannot do without a courier and driver. The main qualities of any employee should be decency and honesty. An entrepreneur must also behave kindly towards workers. Mutual understanding between worker and employer is the key successful business in any field.
Depending on what format of work was chosen by the entrepreneur, it is worth choosing an assortment. First of all, any store, pavilion or boutique will display live cut plants. Without them, the flower business is impossible. Is it profitable to sell plants if suitable place Is there no place to store them? There will be a good income only if good trade turnover is ensured. Otherwise, there is no point in purchasing expensive cut roses, asters and lilies.
How to open a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that purchase flowers in large wholesale abroad and organize delivery to their own warehouse. An entrepreneur has the opportunity to come here and choose the most suitable plants for sale. This type of cooperation can be beneficial for owners of small pavilions and shops. But owners of florist boutiques who plan to sell a large number of products should make a deal with foreign partners directly.
The assortment of a flower shop or boutique may not only include cut flowers or ready-made bouquets. Many buyers are carried away indoor plants. Such products should also be offered. The seller must know full information about a flower in a pot, as well as how to properly care for it. After all, many plants have an impressive price. And a flower can die in just a few days if it is placed in the wrong place or if you forget to water it several times.
Additionally, the flower shop can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets etc.
Even with high-quality refrigerators and freezers flowers can fade quite quickly. This is due to the rapid proliferation of pathogenic bacteria in a humid environment. You can’t do without special chemicals to care for plants in a store environment. How to open a flower business without knowing about special probiotic powders? Initially, it is worth studying all the information about caring for plants, even if the work will be carried out by specially hired employees. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to care for flowers for a month.
In addition to probiotics, the store can use special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and lemon acid. However, you cannot overdo it when it comes to caring for plants. The problem is that all of the above remedies can kill the flower’s native immunity. After the buyer places the plant in the usual tap water, it fades quickly. Therefore, special chemicals can be offered to the client during sale. Moreover, the cost of the powders is very low.
So, how to start a flower business from scratch? To begin with, it’s worth making an action plan. We must remember the advantages and disadvantages. The markup on flowers is more than 100%. This allows you to earn good money in the first months. However, plants are perishable goods. In addition, experts note the seasonality of this type of business. Flowers sell well before the holidays and in the summer months. In winter it can be very difficult to earn money even to rent a room.
Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will generate good income with low initial costs?
One of the types entrepreneurial activity, meeting these requirements - . In addition to the fact that flowers are always in demand, they also bring aesthetic pleasure.
Let's take a closer look at how to open a flower stall.
1. Conduct market research. If you decide to open a flower kiosk, first you need to collect as much information as possible about competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about flower prices, assortment, consumer demand, and the location of flower pavilions.
2. Estimate the size of the starting capital. Before opening a flower stall, you need to decide how much money you can invest in your business. The size of the retail space, the volume of purchased flowers for sale, and the presence of any additional services in your kiosk (for example, drawing up wedding bouquets or exclusive bouquets from florists to order).
3. Legal preparation of documents. To open a flower kiosk you need the following package of documents:
hygienic conclusions of SES for all products.
4. Find a room. You can rent a room for selling flowers, or you can buy a ready-made kiosk (in Moscow, the price of a shopping pavilion measuring 7.5 x 6.0 meters is approximately 180,000 rubles). 5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a bus stop public transport
, at the entrance to the metro (if you live in a big city), near a large supermarket. 6. Carry out external and interior design pavilion (purchase commercial equipment , order a sign, and, if necessary, make repairs). It is better to make a sign for a flower kiosk bright, with the inscription on it in as large letters as possible, without unnecessary words or intricate names. The best option
- write the word “Flowers”, you can add information about the operating hours: for example, “24 hours”.
In addition, you need to purchase the following accessories: packaging for flowers (available in several shades: mesh, felt, matting). Be sure to buy the clear packaging as it is highly sought after. You will also need a glue gun, tape, tape, and wire for gerberas. Tools you can’t do without when selling flowers: nippers, pruning shears, scissors, florist knives.
8. Decide on the range of flowers for sale. If you are going to sell flowers in a trade pavilion with an area of at least 18 square meters, it is worth selling the following types of flowers:
9. Decide whether your kiosk will sell any goods other than flowers (cards, special literature) and provide additional services (for example, decorating exhibitions, presentations and other special events with fresh flowers, creating wedding bouquets).
10. Search for suppliers. It is safer to purchase flowers from several suppliers: choose three main ones. The market is widely represented by the supply of flowers from Holland, Ecuador, and Russia.
11. Search for sellers (if you don’t plan to sell flowers yourself). When hiring staff to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the revenue, thereby making the income of the sellers directly dependent on the profit. Thus, the more the florist earns, the higher the store’s profit. This approach to remuneration will help motivate the seller to do quality work, and you will avoid unnecessary expenses.
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Let's highlight positive sides opening of a flower kiosk.
But if available obvious advantages flower business, when opening a flower kiosk, you may encounter some difficulties.
and on holidays it is much higher than in winter.
If you are still thinking about whether to start working in the flower business or open your own store, carefully study the positive and negative aspects. The following advantages can be listed:
Speaking about markups on costs and benefits, we need to mention the disadvantages of the flower business. It is worth mentioning the following points:
Right choice to set up a kiosk. This factor has an impact on business great importance, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Kiosks selling flowers are classified as follows:
Today, suppliers offer entrepreneurs flowers from Holland, and there are goods from Colombia and Ecuador. In addition, products from local manufacturers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America brought to cardboard boxes. Dutch roses are considered the most beautiful; they last a long time. Such flowers are brought in buckets and trucks are used for transportation.
Owners of small shops and flower salons know that most buyers do not want to buy roses, but chrysanthemums, tulips and carnations. Demand depends on the season.
Deliveries should be established, then from the sale of these flowers you will be able to pay rent, salaries and taxes.
In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will ensure emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.
What do you need to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. Minimum expenses to pay utilities and you won’t need to rent large sums. The requirements for the pavilion are also minimal, because it may not have running water and there is no need for sewerage.
If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:
To summarize, we can say that to start this field you need to have 75,000 rubles. It’s worth calculating expenses for 3 months at once. Don't forget about rent, its cost will vary depending on the city. If we assume that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.
Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 sellers. Accounting can be outsourced. When creating a business plan, don't forget about salaries. Personnel costs vary by region.
If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers worth 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer the numbers will be lower.
It is very good if you organize several points of sale of flowers. Networks have good performance. Try to open at least 3 kiosks, then the stability of your earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.
If you want to open a spacious store, choose a room with an area of 50 m². Buy floral equipment and refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.
Hire staff from practical experience work, but you shouldn’t hire people who previously worked on the street. Modern standards for decorating bouquets differ from those that were previously adopted. On the other hand, you should not rely entirely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for bouquet design.
The flower shop must have its own courier, so you can deliver the order on time. Consider hiring staff before you even open a flower shop.
Opening a flower shop is quite simple and does not require large investments. First you need to decide who you see as buyers.
Based on this, you need to select a premises, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.
Taking into account all the risks, with an almost 200% markup, it is quite possible to earn up to 500 thousand rubles in revenue per month. Provided that daily revenue will be in the range of 15-18 thousand rubles. Then you can expect net profit of about 75-85 thousand rubles monthly. Although in good location and during holiday periods, a simple pavilion can bring in 35-60 thousand rubles of daily revenue, and accordingly, net income will increase. With stable demand for flowers, the business will pay off within a year to a year and a half.
Depending on the store level and assortment initial investment you will need: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.
To register a business selling flowers, you need the following codes:
To legally register the sale of flowers through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax authorities. For this you will need: a civil passport, an application for state registration, a receipt confirming payment of the fee, a scanned copy of the TIN certificate.
A simplified taxation system is suitable for this trading business. The simplified tax system tax is levied in the amount of 5 to 15% (of income or revenue).
Sale flower bouquets does not require licenses or special permits. But the operation of the store and the operation of the premises must comply with fire safety, environmental and sanitary epidemiological standards. standards
The profitability of a store depends on many factors: product suppliers and the location of the point of sale, the ability of sellers to arrange a bouquet and other reasons. For the location of a flower shop, places with high traffic volumes of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale various plants. On holidays, it would be nice to offer floral products for office workers, making a mutually beneficial discount for the purchase large quantities bouquets. Do not forget that too “flashy” packaging will overshadow the natural beauty of the flower; the design of the bouquet should be stylish and original.
Courier delivery of flowers has become widely popular, when someone who is very far away simply organizes a congratulation for a loved one via the Internet or by phone. Your own website with examples of unusually designed bouquets and custom-made arrangements will significantly increase the demand for your floral products.
